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Isnaini - Nurkhayati
Polines
Economics, Econometrics & Finance

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Graduates of Applied Bachelor Study Program (D4) Marketing Management Positioning in Perspective of Industry Interest Trends as a Global Job Market Isnaini - Nurkhayati; Azizah - Azizah; Endang - Sulistyani; Winarto - Winarto; Febrina - I
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3473

Abstract

The Directorate General of Vocational Education of the Ministry of Education and Culture continues to make various kinds of breakthroughs to produce competent human resources according to the demands of the business world and the industrial world. One of the programs carried out is the upgrading D3 program become an applied bachelor or D4. Based on this, the Marketing Management Study Program, Business Administration Department, Politeknik Negeri Semarang, wishes to open an Applied Undergraduate Study Program (D4). However, at this time it is unknown how the positioning and trend of industrial interest towards graduates of the Applied Bachelor Study Program (D4) in Marketing Management. Therefore, it is necessary to find out whether the Applied Undergraduate Study Program (D4) Marketing Management Department of Business Administration Politeknik Negeri Semarang deserves to be opened from an industrial perspective so that later they will get awards and better careers because D4 graduates are already equivalent to S1. In this research, a survey was conducted with quantitative and qualitative analysis. The data sources of this research are companies that become the place for on the job training for third grade students, partner companies for the P3TV program of the Marketing Management Study Program and several other related companies that have the potential to absorb graduates of the Applied Bachelor Study Program (D4) in Management. Marketing. Based on the results of the research above, it can be seen that partially both positioning and interest have a significant effect on feasibility and simultaneously both positioning and interest have an effect on feasibility. Therefore, it can be concluded that the Applied Bachelor Study Program (D4) in Marketing Management deserves to be opened in the perspective of global job market trends because it has a high interest and positioning index.
The Effect of E-Commerce Implementation in the Curriculum on Students’ Entrepreneurship Interest Azizah - Azizah; Isnaini - Nurkhayati; Sandi - Supaya; Noor - Suroija; Jumi - Jumi
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3783

Abstract

In modern era, the use of e-commerce in everyday life is inseparable, especially among millennials, both in the world and in Indonesia, which is one of the most fertile e-commerce market shares. E-commerce make many new entrepreneurs have emerged, especially among the younger generation. Students as the young generation, should be the pioneers of the emergence of new entrepreneurs. The purpose of this study was to measure the influence of the application of e-commerce in increasing student interest in entrepreneurship, to find out what factors were driving and inhibiting students in entrepreneurship using e-commerce media and to create a model for evaluating curriculum that contributed to the application of e-commerce in increasing student entrepreneurial interest. The results of the research conducted showed that the independent variable (X), E-commerce, affected the dependent variable, interest in entrepreneurship (Y) by 68.8%. Based on this, the success of the E-Commerce course in influencing the interest in entrepreneurship still needs to be improved. This can be done by providing the right learning model. Appropriate modeling is expected to increase the influence of student entrepreneurial interests after receiving e-commerce courses.
Effectiveness of a Paid Advertising Strategy on a Digital Platform to Increase Sales and Branding of SME Product Isnaini - Nurkhayati; Azizah - Azizaha
Admisi dan Bisnis Vol 24, No 1 (2023): PEBRUARI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i1.4346

Abstract

This study aims to look at the effectiveness of paid advertising on digital platforms that are currently commonly used by SMEs. Micro, small and medium enterprises (SMEs) are a business sector that has an important role in economic growth in Indonesia in general and in the city of Semarang in particular. Currently, SME actors have started to look at digital platforms as a marketing tool. So that consumers are familiar with the products sold by SMEs, intensive promotions need to be carried out. Placing advertisements on various digital platforms is important so that the product can be recognized by the wider community. Currently various digital platforms such as social media and marketplaces offer various types of paid advertising. Many SMEs are already interested in these various paid advertising features and are starting to use them to boost sales of their products. This study uses primary and secondary databases. The primary data used is obtained through direct observation in the field while running the business as well as information from the internal parties involved. Meanwhile, secondary data is obtained from the results of literature or documents from the internet, especially digital platform algorithms. Data collection was carried out using interview techniques with internal parties who made graphical observations of digital platform traffic data, as well as by implementing discussions with SMEs. For data from observations that were made indirectly, obtained through reports and analysis of advertisements on digital platforms used. brand awareness. All SMEs that carry out paid advertisements on digital media experience an increase in product sales, although the level of increase is not significant enough and is not always directly proportional to the funds spent and the duration of the advertisement.
Co-Authors Azizah - Azizah Azizah - Azizaha Endang - Sulistyani Febrina - I Jumi - Jumi Noor Suroija Sandi - Supaya Winarto - Winarto