Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Admisi dan Bisnis
Khairul Saleh
Jurusan Administrasi Bisnis, Politeknik Negeri Semarang, Semarang, Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
KAJIAN PETA PERSAINGAN PASAR MODERN RETAIL BERBASIS WILAYAH DI LINGKUNGAN PINGGIRAN KOTA/PEDESAAN KOTA SEMARANG Rara Ririn Budi Utaminingtyas; Inayah Inayah; Fatchun Hasyim; Khairul Saleh; M Nahar
Admisi dan Bisnis Vol 18, No 2 (2017): JUNI 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.179 KB) | DOI: 10.32497/ab.v18i2.1207

Abstract

The objectives of this research is to find out and see the competition map among retailbusinesses, such as the modern market such as Alfamart franchise minimarket and other retailstores, with traditional markets. It is done because of the rapid development of modern shopsstart from the city center to suburban and even rural areas. The existence of modern stores thatprovide convenience to the public in the shopping needs and comfort while shopping encourageintense competition among modern franchise stores for market share of traditional markets. Towin the competition companies must make the consumers as loyal customers and loyal buyers.The method used in this research is assessing the strengths, weaknesses, opportunities andthreats (SWOT) analysis. Based on the results of SWOT analysis the company is expected to beable to define the strategy (corporate, business, function) to win the competition. The samples ofthis research were selected randomly. 50 Alfamart employees were selected as the internalsamples (the samples from within the company). 100 Alfamarts consumers / customers who haveshopped at lest once (1 times) have been selected as the external samples (samples from outsidethe company). The data data collecting method were questionnaires, interviews, andobservations. The data were analyzed with matrix method IFAS and EFAS. To determine theposition of the company, the coordinates of the customer side is the x-axis and y-axis = 0.14 =0.33 are in quadrant 1 (one) as well as from the employees of the coordinate axes x = 0 , 50 andthe axis y = 0.26 which is also located in quadrant 1 (one). It means that the company is in astrong position and also has strong opportunity. The strategy adopted is an aggressive strategyor growth strategies.
NILAI STRATEGIES USAHA JASA TEMPAT KOS BAGI MAHASISWA SEBAGAI EXTERNAL SUPPORT SYSTEM PADA KUALITAS KEHIDUPAN KAMPUS (QUALITY OF COLLEGE LIFE) Andi Setiawan; Suwardi Suwardi; Khairul Saleh; Suharmanto Suharmanto
Admisi dan Bisnis Vol 18, No 3 (2017): OKTOBER 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.264 KB) | DOI: 10.32497/ab.v18i3.1214

Abstract

Quality of College Life (QCL) is one of the performance measurement instruments of a highereducation institution. The results of the Tiyarattanachai and Hollmann studies (2016) warnedthat educational institutions always prioritize internal factors is something that is common, but itis not true if educational institutions ignore external factors. Both factors must be balanced for amaximum result. The results of direct observation of this research in the form of preliminarydata, where there are found 664 business boarding houses in the city of Semarang. It gives riseto social, cultural, security and competition for the business of Kos-boarding houses andconsumers in this case students. The formulation of this research problem is how the strategicvalue of business services boarding houses / boarding houses for students as an external supportsystem on the quality of life of the campus with structural model analysis approach. The plan ofresearch needs from the beginning to the end is 5 (five) months. Sampling technique used in thisresearch is accidental sampling method in this case that is students who use business servicesboarding houses / boarding houses in the city of Semarang. For the sample size is 100 for SEManalysis tools with AMOS 22.00. In addition to SEM, this study also performs reliability test,validity test, decryption index analysis test, and others. In the end it is expected that this researchcan answer will be partially and simultaneously influence the value of environmental life,competitive economic value, and strategic location value to student achievement behavior,through the quality of campus life.
Co-Authors Andi - Setiawan Fatchun Hasyim Inayah Inayah M Nahar Rara Ririn Budi Utaminingtyas Suharmanto - Suharmanto Suwardi - Suwardi