M. Syarif Hidayatullah Elmas
Unknown Affiliation

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

Kepuasan Pelanggan Sebagai Mediator Hubungan Antara Kualitas Pelayanan dan Loyalitas Pelanggan (Donatur) Pada Baitul Maal Hidayatullah Unit Penghimpunan Perwakilan (BMH UPP) Probolinggo M. Syarif Hidayatullah Elmas; Yekti Rahajeng; Toni Herminto
Ecobuss Vol 4 No 2 (2016): Ecobuss September 2016
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.453 KB)

Abstract

This study is aim to determine (1) the influence of service quality on customer satisfactions (volunteer) BMH UPP Probolinggo; (2) influence of service quality to customer loyalty (volunteer) BMH UPP Probolinggo (3) customer satisfaction can be mediator variable relation between service quality to loyalty (volunteer) BMH UPP Probolinggo. The number of populations and samples are 85 respondens. The collectng data are used to distribute of questionaires to customers (volunteer) who got mandate the funds by coming directly to the BMH UPP Probolinggo. The methods of data analysis used multiple linear regression and path analysis and Sobel Test to test influence and mediation relationship between variables.The results are (1) quality of service influence to customer satisfaction; (2) quality of service influence to customer loyalty (volunteer); (3) customer satisfaction becomes the mediator variable between service quality and customer loyalty (volunteer) on BMH UPP Probolinggo. Keywords: service quality, satisfaction, loyalty
Pengaruh Manajemen Mutu ISO 9001:2015 dan Motivasi Terhadap Kinerja Karyawan Pada Kantor PT. Kereta Api Indonesia (Persero) Daerah Operasi IX Unit Kerja Jember Hendra Gunawan; M. Syarif Hidayatullah Elmas
Ecobuss Vol 5 No 1 (2017): Ecobuss Maret 2017
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.82 KB)

Abstract

This research was done at the Office of PT. Kereta Api Indonesia(Persero) Daerah Operasi IXUnit Kerja Jember with the aim to know the quality management ISO 9001:2015 and motivation climate simultaneously, partial, and dominant against the performance employee at the Office of PT. Kereta Api Indonesia (Persero) Daerah Operasi IX Unit Kerja Jember. The research’s type that is used is a quantitative research with the approach of descriptive data analysis, research that many use numbers, starting from data collection, data interpretation, and the result are described by descriptive. Data collection technique that is used is the questionnaire, interview, and documentation. The samples in this research are as much as 100 people from 134 employees remain at the Office of PT. Kereta Api Indonesia (Persero) Daerah Operasi IX Unit Kerja Jember using Proportional Stratified Random Sampling and the samples determination technique using the test of the data adequacy according to the Slovin’s formula. Data analysis used are the data quality analysis, classical assumptions analysis, determination coefficient analysis and multiple regression analysis with SPSS 20. The results of the research showed that: 1) based on the test results significant simultaneous/together produce a 1029,573 Fcount while Ftabel value on equal trust 95% is 3.09. Thus Fcount (1029,573) consecutive patients Ftabel (3.09) can be said that there is a significant influence simultaneously between the quality management 9001:2015 (X1) and motivation (X2) against the performance employee at the Office of PT. Kereta Api Indonesia (Persero) Daerah Operasi IX Unit Kerja Jember; 2) based on the test results t partial variables X1 and X2 against the variables Y obtained count value quality management 9001:2015 variables (X1) of 21,289 and motivation (X2) of 11,019 while ttable on equal trust 95% is 1.66 thus thitung (21,289) and (11,019) > table (1,66) quality management 9001:2015 affect the dominant against the performance employee at the Office PT. Kereta Api Indonesia (Persero) Daerah Operasi IX Unit Kerja Jember. Based on the results of the above analysis it can be concluded that there is a significant influence partially between the quality management 9001:2015 (X1) and motivation (X2) against the performance employee at the Office PT. Kereta Api Indonesia (Persero) Daerah Operasi IX Unit Kerja Jember. Key Words: Quality Management 9001:2015, Motivation, PT. KAI DAOP IX Jember, and Performance Employee
Pengaruh Dimensi Bauran Promosi Terhadap Keputusan Pembelian Kartu Perdana Telkomsel M. Syarif Hidayatullah Elmas; Hermanto Hermanto; Agung Yatiningrum; Nurul Mega Rosita; Elok Mia Rianti
Ecobuss Vol 6 No 1 (2018): Ecobuss Maret 2018
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.987 KB)

Abstract

The purpose of this study is to determine the effect of promotional mix dimensions on the purchase decisions Telkomsel starter cards among students of the FE, UPM Probolinggo. Aspects covered in the promotion mix include advertising, personal selling, public relations, sales promotion, and direct marketing of Telkomsel's starter pack. Factors of the purchasing decisions discussed include decisions about product types, product decisions, brand decisions, sales decisions, product decisions, purchasing decisions, and decisions about how to pay. The population of this study is all students of Faculty of Economics who use Telkomsel prime card. Of these populations, taken some students as a sample of research that is 40 students. This study uses a statistical calculator tool that is SPSS 22. The most significant influential promotion mix is ​​personal selling and direct marketing. In addition, about 42.4% of independent variables (X) affect the dependent variable (Y), while 57.6% is explained by other factors outside the variable. Keywords: Advertising, Personal Sales, Public Relations, Sales Promotion, Direct Marketing, and Purchase Decision.