Article Per Year (5 Year)
p-Index From 2019 - 2024
1.116
P-Index
This Author published in this journals
All Journal JSI: Jurnal Sistem Informasi (E-Journal) INTECOMS: Journal of Information Technology and Computer Science Jurnal Teknologi Dan Sistem Informasi Bisnis Aptekmas : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Computer Science
Endang Lestari Ruskan
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Teknologi Dan Sistem Informasi Bisnis

 1 
Analisis Pengaruh Penggunaan Media Sosial Instagram Terhadap Customer Engagement dan Customer Loyalty (Studi Pada Followers Akun Instagram Shopee Food) Mutiara Fathonah; Endang Lestari Ruskan
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 5 No 4 (2023): On Pogress Oktober 2023
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v5i4.823

Abstract

The COVID-19 pandemic that hit the world has made many changes in various fields, one of which is technology. This makes the emergence of new technologies that support people's lives. One of them is an online food delivery service application that can help people's lives during a pandemic. Seeing this, one of the Shopee applications has created its Shopee Food feature. To promote and assist users in using Shopee Food, Shopee Food is increasing its CRM activities, especially SCRM (Social Customer Relationship Management), namely implementing CRM activities through social media using the Instagram account @shopeefood_id. Therefore, this research is focused on seeing whether SCRM activities via Instagram @shopeefood_id can affect customer relationships, especially customer engagement and customer loyalty. This study used a quantitative-based survey research method with a sample of 100 respondents. The results of this study state that Social Customer Relationship Management has a positive and significant effect on Customer Engagement, Social Customer Relationship Management has a positive and significant effect on Customer Loyalty, Customer Engagement has a positive and significant effect on Customer Loyalty, and Social Customer Relationship Management has an indirect effect directly to Customer Loyalty through Customer Engagement.
Co-Authors Allsela Meiriza, Allsela Annisa Khoiriah Ariansyah Saputra Deka Septa Nora Lisa Dwi Rosa Indah Fauzan Ramli Saputra M Rudi Sanjaya Sanjaya M. Rudi Sanjaya Muhammad Argabzi Muhammad Rafie Chautie Muhammad Raihan Udda Rahmany Mutiara Fathonah Novitas Sari Pacu Putra Rafliandi Ardana Rahma Destriani Tharisa Antya Perdani Yusak Maryunianta