Articles
<![CDATA[ANALISIS PERILAKU KONSUMEN DALAM PROSES PEMENUHAN KEBUTUHAN PANGAN MENGGUNAKAN MEDIA SOSIAL ]]>
<![CDATA[Ainun Robi’ah Lailah Sa’adah]]>;
<![CDATA[Herman]]>;
<![CDATA[Febrina Hambalah]]>
<![CDATA[ Ekonomi & Bisnis Vol 21 No 1 (2022): Jurnal Ekonomi dan Bisnis Vol 21 No 1 Juni 2022 ]]>
Publisher : <![CDATA[Politeknik Negeri Jakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32722/eb.v21i1.4573
<![CDATA[Pandemi Covid-19 membawa berbagai permasalahan baru yang dialami oleh konsumen, salah satunya adalah permasalahan dalam proses pemenuhan kebutuhan pangan. Kebutuhan pangan sebagai salah satu kebutuhan utama yang harus dipenuhi oleh konsumen mengakibatkan konsumen mencari solusi atas permasalahan dalam proses pemenuhan kebutuhan pangan. Perilaku konsumen mengalami perubahan semenjak adanya pandemi Covid-19, konsumen meningkatkan penggunaan teknologi untuk mencari solusi atas permasalahan yang dialami. Tujuan dari penelitian ini adalah mengkaji dan mendeskripsikan perubahan perilaku konsumen Amh modern market pada masa pandemi Covid-19 serta mengkaji dan mendeskripsikan faktor-faktor yang menyebabkan keputusan pembelian kebutuhan pangan menggunakan Amh modern market dapat terjadi. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan jenis penelitian deskriptif. Hasil penelitian ini menunjukkan bahwa terdapat beberapa hal yang mengakibatkan perilaku konsumen berubah, salah satunya adalah hadirnya pandemi Covid-19. Amh Modern Market sebagai salah satu online grocery yang menggunakan media sosial Instagram di Surabaya telah berhasil menarik konsumen untuk membeli kebutuhan pangan secara online. Kata kunci : Perilaku Konsumen, Keputusan Pembelian, Kebutuhan Pangan, Media Sosial]]>
<![CDATA[SURABAYA SEBAGAI KOTA MARITIM : STRATEGI PEMASARAN CITY BRANDING DAN TANTANGAN DI MASA DEPAN ]]>
<![CDATA[Febrina Hambalah]]>
<![CDATA[ Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 20 Nomor 1 ]]>
Publisher : <![CDATA[Faculty of Social and Political Science ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30649/aamama.v20i1.71
<![CDATA[In today's digital era, each city is competing with another city. Each city features uniqueness that can be highlighted from him, all of it is to attract funding from investors. The ultimate goal is to improve the welfare of the city. Surabaya has been known by the people of Indonesia through the history of Indonesian independence as The City of Heroes. However, the identity as The City of Heroes is not yet strong enough to attract investment and the interest of tourists to invest in this city of Surabaya. Thus a new identity, in this case new branding must be made in order to strengthen the position of Surabaya before the eyes of the community both internal communities within the city of Surabaya, as well as external communities outside the city of Surabaya and abroad. The research method that was used is descriptive qualitative method. This method is by doing observation and analysis of marketing strategy of city branding which have been done by Surabaya city. This scientific work was developed by using literature review approach or literature study. In this research noted that the process of building a city brand is not easy. Especially if the parties involved have a political interest in it. As a social construct, city branding of the city of Surabaya as a city of Maritime will certainly generate various responses from the community. The response can be a positive response, as well as a negative response.]]>
<![CDATA[ANALISIS PENGARUH KREATIVITAS IKLAN DAN ENDORSER TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI E-COMMERCE SHOPEE ]]>
<![CDATA[Sofiana]]>;
<![CDATA[Febrina Hambalah]]>;
<![CDATA[Yanda Bara Kusuma]]>
<![CDATA[ Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 24 Nomor 2 ]]>
Publisher : <![CDATA[Faculty of Social and Political Science ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30649/aamama.v24i2.129
<![CDATA[The problems in online purchasing decisions those are made by someone on Shopee e-commerce can be influenced by the advertising creativity and the use of endorsers or the celebrity influencers are as promotional strategies. For this reason, Shopee e-commerce must have creative advertising concepts and choose the right endorser to be able to attract the consumers make online purchases on Shopee e-commerce, it is especially for millennials who are considered the people who make the most purchases online. This study aims to describe how the influence of Advertising Creativity and Shopee Endorser on Online Purchase Decisions in E-Commerce on Business Administration Students, Hang Tuah University of Surabaya. The research method that is used in this study, it is quantitative with the data analysis that is used in the form of statistics/quantitative or numbers. The results showed In accordance with the results of the calculation of the variable regression coefficient, the constants of each Advertising Creativity (X1) and Endorser (X2) variables show a positive value, thus there is a unidirectional effect between these variables and Purchase Decisions (Y) on Shopee e-commerce. In accordance with the results of the multiple correlation test (R) shows the result that is 0.842 and guided by the correlation coefficient 0.90-1000 = very strong, thus it can be concluded that there is a very strong relationship between Advertising Creativity (X1) and Endorser (X2) variables on Purchase Decisions (Y) on Shopee e-commerce. The results of the t-test and f-test together show that the results of each variable simultaneously and partially have a positive and significant effect on Purchase Decision (Y) on Shopee e-commerce.]]>
<![CDATA[Pengaruh word of mouth terhadap keputusan pembelian produk scarlet whitening ]]>
<![CDATA[Gabriela ayu Anggreni]]>;
<![CDATA[Febrina Hambalah]]>
<![CDATA[ Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 25 Nomor 2 ]]>
Publisher : <![CDATA[Faculty of Social and Political Science ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30649/aamama.v25i2.49
<![CDATA[ABSTRACTThe general purpose of this study is to determine the role of online communication in helping consumers make purchasing decisions. The specific purpose of this study was to determine the effect of word of mouth on purchasing decisions for Scarlett Whitening products on students from the faculty of Social and Political Sciences, Hang Tuah University, Surabaya.In this study, it was dominated by female respondents as many as 78% or 78 people while respondents who were male were 22% or 22 people. While based on the background there were 31 people or 31% from respondents who entered Hang Tuah University in 2016, 13 people or 13% from 2017 generation, 21 people or 21% from 2018 generation, 19 people or 19% from 2019 generation and 16 people or 16% from 2020 generation.The results of research, it can be concluded that there is an influence between word of mouth variables on purchasing decisions. Word of mouth has a positive and significant effect on purchasing decisions where in the T test it is known that the T count on the word of mouth variable (X1) is 10.802 while the T table is 1.983 and the significant value shows 0,00. Because T count is greater than T table and the significant value is below 0,05.Keywords : Word of Mouth, Scarlett Whitening, Purchasing Decisions]]>
<![CDATA[Model Minat Beli dengan Mediasi Sikap Merek Melalui Penempatan Produk dan Celebrity Endorser ]]>
<![CDATA[Ade Windu Sadewi]]>;
<![CDATA[Herman Herman]]>;
<![CDATA[Febrina Hambalah]]>
<![CDATA[ Jurnal Ilmu Manajemen dan Bisnis Vol 14, No 1 (2023): Jurnal Ilmu Manajemen dan Bisnis. Maret 2023 ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.17509/jimb.v14i1.49369
<![CDATA[Companies in the modern era are required to carry out all strategies to maintain their products with the aim of meeting consumer needs. Fast Moving Consumer Goods (FMCG) industry is an industry that moves to meet daily needs ranging from the food, beverage, household needs and body care sectors. The food sector, especially confectionery, generates sales of around US$ 10 Billion annually. One company that has succeeded in exporting its products to foreign countries is PT. Mayora Indah, Tbk with Kopiko which is in demand in various countries. Kopiko in 2021 advertised its products in the Korean drama Vincenzo with Song Joong-ki as the main character. This study aims to determine the effect of product placement and celebrity endorser on purchase intention with brand attitude as a mediator. The method used is quantitative associative explanation. The study was conducted on 130 Surabaya residents who watched the drama Vincenzo with a sample size guideline according to Hair et al. (2017). Data collection techniques using a questionnaire and data analysis Structural Equational Modeling (SEM) with the analysis tool SmartPLS 3.2.9 full version. The results of this study indicate that celebrity endorsers have no significant effect on purchase intention and need mediation from brand attitudes to have a significant effect; product placement has a significant effect on purchase intention with and without brand attitude as a mediator; and brand attitudes have a significant effect on audience purchase intention.]]>
<![CDATA[Pengaruh Layanan Food delivery O2O (Online to Offline) Terhadap Keputusan Pembelian dengan Electronic Word of Mouth (E-WOM) Sebagai Variabel Dummy ]]>
<![CDATA[Hestika Dwi Mukti]]>;
<![CDATA[Febrina Hambalah]]>
<![CDATA[ Journal Of Accounting and Business Volume 1 Nomor 1 ]]>
Publisher : <![CDATA[Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30649/jab.v1i1.78
<![CDATA[The advanced technology is one of the reasons to create an easy beverage transaction through online system and to get information from social media, such as Electronic Word of Mouth (E-WOM) and Food delivery service platform (O2O). Thai Tea beverage business “nyot-nyot” in MERR, Surabaya has partnership with Grab Food to provide Food delivery service for costumer transactions. Electronic Word of Mouth (E-WOM) is a promotional media that has been widely used by the public. The media is able to ease in finding out information about the advantages and disadvantages of products for purchase decision. The study aims to determine the effect of Food delivery service (O2O) and Electronic Word of Mouth (E-WOM) as the simulated variables toward purchase decision in Thai Tea beverage business. The study uses primary data from online questionnaire. The data are taken from thirty customers. Whereas, data collection technique is obtained through questionnaire with 12 statement items. Furthermore, the items are measured using Likert scale of 1 to 5 to know the validity and reliability. The subjects of the study are the costumer who have purchased the beverage onsite or online using Food delivery service (O2O) in Grab Food. Data analysis techniques apply multiple linear regression and partial test to answer the hypothesis. The result indicates that Food delivery service (O2O) does not have positive influence on purchase decision (0.065 > critical significance 0.05). The result of Electronic Word of Mouth (E-WOM) has significant effect on purchase decision (0.045 < critical significance 0.05). The coefficient of determination is 21.7% for Food delivery service (O2O) and Electronic Word of Mouth (E-WOM) toward purchase decision. Whereas, 78.3% is explained by other factors.]]>
<![CDATA[Analisis Pengaruh Kreativitas Iklan dan Endorser Terhadap Keputusan Pembelian Online di E-commerce Shopee ]]>
<![CDATA[Sofiana]]>;
<![CDATA[Febrina Hambalah]]>
<![CDATA[ Journal Of Accounting and Business Volume 1 Nomor 1 ]]>
Publisher : <![CDATA[Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30649/jab.v1i1.81
<![CDATA[The problems in online purchasing decisions those are made by someone on Shopee e-commerce can be influenced by the advertising creativity and the use of endorsers or the celebrity influencers are as promotional strategies. For this reason, Shopee e-commerce must have creative advertising concepts and choose the right endorser to be able to attract the consumers make online purchases on Shopee e-commerce, it is especially for millennials who are considered the people who make the most purchases online. This study aims to describe how the influence of Advertising Creativity and Shopee Endorser on Online Purchase Decisions in E-commerce on Business Administration Students, Hang Tuah University of Surabaya. The research method that is used in this study, it is quantitative with the data analysis that is used in the form of statistics/quantitative or numbers. The results showed In accordance with the results of the calculation of the variable regression coefficient, the constants of each Advertising Creativity (X1) and Endorser (X2) variables show a positive value, thus there is a unidirectional effect between these variables and Purchase Decisions (Y) on Shopee e-commerce. In accordance with the results of the multiple correlation test (R) shows the result that is 0.842 and guided by the correlation coefficient 0.90-1000 = very strong, thus it can be concluded that there is a very strong relationship between Advertising Creativity (X1) and Endorser (X2) variables on Purchase Decisions (Y) on Shopee e-commerce. The results of the t-test and f-test together show that the results of each variable simultaneously and partially have a positive and significant effect on Purchase Decision (Y) on Shopee e-commerce]]>
<![CDATA[Pengaruh Komunitas dan Ekuitas Merek Terhadap Minat Pembelian Ulang Motor Sport Kawasaki di Sidoarjo (Studi Pada Komunitas SINEVO) ]]>
<![CDATA[Shofi Asyaduddin Sakti]]>;
<![CDATA[Febrina Hambalah]]>;
<![CDATA[Herman]]>
<![CDATA[ Journal Of Accounting and Business Volume 1 Nomor 1 ]]>
Publisher : <![CDATA[Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30649/jab.v1i1.82
<![CDATA[This study aims to examine the influence of brand community and equity on the intention to repurchase Kawasaki motorcycle sport products in Sidoarjo in the study of the SINEVO (Sidoarjo Ninja Evolution) community. The data analysis technique used multiple linear regression technique, saturated sampling technique. Data collection techniques used observation or observation techniques, and questionnaires (questionnaires). Furthermore, the research data was processed using SPSS version 23. The results of multiple linear regression analysis showed that the coefficient of determination was 0.789 so that it was stated that brand community and brand equity were able to influence repurchase interest by 79%. The regression coefficient values are all positive, namely 3.180 for the constant, 0.221 for the brand community, and 0.282 for the brand equity. While the results of the F test showed a significance value of 0.000 <0.05, indicating that this regression model was feasible to use. The results of the hypothesis test explain that the t-test of the brand community variable obtained a significance value of 0.010, and the brand equity variable of 0.000 so that it can be concluded that brand community and brand equity have a positive and significant effect on repurchasing interest in Kawasaki sport motorbikes in Sidoarjo, a case study on the SINEVO community (Sidoarjo Ninja Evolution).]]>
<![CDATA[Pengaruh Sponsorship dan Brand Ambassador terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening: Shopee sebagai Sponsor Utama Liga 1 Indonesia dan Cristiano Ronaldo sebagai Brand Ambassador ]]>
<![CDATA[Diza Nur Alinda]]>;
<![CDATA[Herman]]>;
<![CDATA[Febrina Hambalah]]>
<![CDATA[ Journal Of Accounting and Business Volume 1 Nomor 2 ]]>
Publisher : <![CDATA[Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30649/jab.v1i2.108
<![CDATA[This study aims to determine the effect of sponsorship and brand ambassador on purchase intention with brand image as an intervening variable at Shopee as the Main Sponsor of Liga 1 Indonesia and Cristiano Ronaldo as a Brand Ambassador. The method used in this research is quantitative research with explanatory research type. The research was conducted on residents of eastern Surabaya with the criteria that they have never purchased Shopee, know the Shopee League 1 football match, and know Cristano Ronaldo as Shopee's Brand Ambassador with a total of 90 research respondents. The sampling technique for nonprobability sampling was purposive sampling technique and used sample size guidelines according to Hair et al (2014). The data collection technique used a questionnaire using the Structural Equation Modeling (SEM) data analysis technique with the student version of the SmartPLS 3.2.7 analysis tool. The results of this study indicate that: 1. Sponsorship affects Purchase Intention 2. Brand Ambassador does not affect Purchase Intention 3. Sponsorship does not affect Brand Image 4. Brand Ambassador affects Brand Image 5. Brand Image affects Purchase Intention. 6. Brand Image as an integration variable does not indirectly affect the relationship of Sponsorship and Purchase Intention 7. Brand Image as an integration variable indirectly affects the relationship between Brand Ambassador and Purchase Intention.]]>
<![CDATA[Analisis Relationship Marketing dalam Peningkatan Loyalitas Komunitas Penggemar Idola K-Pop ]]>
<![CDATA[Lutfi Widatul Wirdah]]>;
<![CDATA[Winarto Winarto]]>;
<![CDATA[Febrina Hambalah]]>
<![CDATA[ INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 3 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia ]]>
Publisher : <![CDATA[Forum Inovasi Bisnis dan Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (564.496 KB)
|
DOI: 10.31842/jurnalinobis.v6i3.283
<![CDATA[Pertumbuhan industri musik Korea Selatan telah membawa popularitas boy group dan girl group yang semakin meningkat. Salah satu boy grup Korea Selatan yang paling dikenal di dunia adalah BTS (Bangtan Sonyeondan). BTS berhasil menorehkan banyak prestasi lokal dan internasional setelah dukungan dan kesetiaan para penggemar yang berkumpul dalam komunitas penggemar yang dikenal sebagai ARMY (Adorable Representative MC for Youth). ARMY memberikan dukungan yang masif dan konsisten untuk BTS. Loyalitas ARMY kepada BTS menunjukkan hubungan yang solid antara idola dan penggemar. Karena itu. penelitian ini akan mengkaji bagaimana BTS menerapkan pendekatan relationship marketing dalam membangun loyalitas komunitas penggemarnya. Metode yang digunakan dalam penelitian ini adalah metode penelitian pemasaran dengan pendekatan etnografi. Penelitian etnografi merupakan salah satu bagian dari penelitian kualitatif. Hasil penelitian ini menunjukkan bahwa relationship marketing dapat membentuk loyalitas ARMY melalui 3 variabel yaitu; kepuasan, kepercayaan, dan komitmen. Kepuasan akan tercapai jika penampilan BTS dapat memenuhi ekspektasi ARMY. Selanjutnya, ARMY yang puas dengan penampilan BTS akan mempercayai BTS dengan menambah koleksi album dan/atau merchandise BTS. Pada tahap komitmen, ARMY akan menunjukkan kesetiaan kepada BTS dengan berpartisipasi dalam promosi BTS secara sukarela, seperti meningkatkan penjualan album, meningkatkan penayangan, dan mendapatkan voting. Berdasarkan hasil penelitian yang telah dipaparkan secara singkat, dapat disimpulkan bahwa loyalitas ARMY terhadap BTS telah berhasil dibangun melalui pendekatan relationship marketing.]]>
