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All Journal Jurnal Manajemen Bisnis Eka Prasetya Jurnal Pengabdian Masyarakat Eka Prasetya
Edwin Sugesti Nasution
STIE Eka Prasetya
Humanities Economics, Econometrics & Finance Education Public Health Other

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Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sepeda Motor Pada PT. Alfa Scorpii Medan Edwin Sugesti Nasution; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.486 KB) | DOI: 10.47663/jmbep.v7i1.181

Abstract

This study aims to determine the effect of Promotion on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Promotion and Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan. The population in this study are customers of PT. Alfa Scorpii Medan in 2019 which is 480 customers. By using the Slovin formula with an error rate of 10%, a total sample of 83 respondents was obtained. The results of the research analysis showed that Promotion and Service Quality partially and simultaneously have a positive and significant effect on Customer Satisfaction at PT. Alfa Scorpii Medan. The results of this study are supported by the value of R square (R2) which means that Promotion and Service Quality have an effect on Customer Satisfaction at PT. Alfa Scorpii Medan. While the remaining is effected by other factors originating from outside this research model such as brand trust, brand image, brand association, price, advertising, personal selling, distribution channels and consumer commitment.
Peran Customer Service Dalam Meningkatkan Pelayanan Kepada Pengunjung Di Desa Pematang Johar Dedy Lazuardi; Putri Wahyuni; Edwin Sugesti Nasution; Vina; Pretty Elfrida Sirait
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i2.273

Abstract

Desa Pematang Johar merupakan destinasi wisata yang memberikanpanorama alam persawahan yang menjadikan desa wisata alam dan edukasi. Kegiatan Pengabdian pada Masyarakat telah dilakukan oleh Dosen-dosenSTIE Eka Prasetya pada 16 Juli 2022 secara langsung. Adapun tema kegiatan adalah Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar. Kegiatan ini berjalan dengan lancar dan keberhasilan kegiatan ini terlihat dengan banyaknya pertanyaan yang diajukan.
Co-Authors Dedy Lazuardi Muammar Rinaldi Pretty Elfrida Sirait Putri Wahyuni Vina