Claim Missing Document

Found 1 Documents
Journal : Management

ANALYSIS OF MARKETING STRATEGY CREDIT PROFESSIONALS (Case Study PT RB Danagung Ramulti Yogyakarta) Purwadhi, Purwadhi; Lantum, MS, Drs. Alex Kahu
Management 2010
Publisher : Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.694 KB)


Abstraction Company in its efforts to achieve the objectives need to pay attention to 2 (two) business environmental factors, namely external and internal factors. External factors are factors that can not be controlled by the company, covering economic, political, legal, technological, demographic and socio-cultural. Internal factors are factors that can be controlled by the company covers all management functions consisting of marketing, finance, personnel, human resources, research and development and enterprise management information system Target market strategy that has been conducted by PT BPR Danagung Ramulti Yogyakarta on professional credit products are prospective customers who have fixed incomes who are in the DIY. Keywords : marketing strategy credit