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All Journal Management MIMBAR PENDIDIKAN Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata
Purwadhi Purwadhi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

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Journal : Management

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ANALYSIS OF MARKETING STRATEGY CREDIT PROFESSIONALS (Case Study PT RB Danagung Ramulti Yogyakarta) Purwadhi, Purwadhi; Lantum, MS, Drs. Alex Kahu
Management 2010
Publisher : Management

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Abstract

Abstraction Company in its efforts to achieve the objectives need to pay attention to 2 (two) business environmental factors, namely external and internal factors. External factors are factors that can not be controlled by the company, covering economic, political, legal, technological, demographic and socio-cultural. Internal factors are factors that can be controlled by the company covers all management functions consisting of marketing, finance, personnel, human resources, research and development and enterprise management information system Target market strategy that has been conducted by PT BPR Danagung Ramulti Yogyakarta on professional credit products are prospective customers who have fixed incomes who are in the DIY. Keywords : marketing strategy credit
Co-Authors Ade Mubarok Chairil M Noor Drs. Alex Kahu MS Lantum Gartika Rahmasari, Gartika Sopa Martina Sukajie, Bambang