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Strategi Positioning dan Citra Destinasi Objek Wisata Air Danau Sipin Jambi Mohammad Ihsan; Garry Yuesa Rosyid; Ade Perdana Siregar
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.695 KB) | DOI: 10.33087/jmas.v4i2.100

Abstract

Water tourism Danau Sipin Jambi is very potential to be done development, it is expected to grow a positive image on tourists visiting the water tourism Danau Sipin Jambi. The precise positioning strategy of the water tourism development of Danau Sipin Jambi positively impacts mainly in socio-economic. The purpose of the study are: (1) identifying influence between positioning strategies on visiting decisions; (2) Identify the influence between the positioning strategies on the destination image; (3) Identification of influences between the destination image and visiting decision; (4) Identification of the destination image role capable of the influence of positioning strategy against the visiting decision. Population used is the community of Jambi city while the sample is a community of Jambi city that more than once visited Danau Sipin Jambi as much as 200 people. The data method uses path analysis. The results of the research are known that the positioning strategy provides a significant influence on the destination image, positioning strategy and destination image to give a significant influence on the visit decision and the image of the destination can be The influence of positioning strategies on visiting decisions 
Pemanfaatan Financial Technology bagi Pelaku UMKM Pada Masa New Normal di Provinsi Jambi Edward Edward; Mohammad Ihsan; Ade Perdana Siregar
Ekonomis: Journal of Economics and Business Vol 5, No 1 (2021): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v5i1.310

Abstract

The spread of the corona virus does not only have an impact on health but has an impact on the economic sector. Entering the new normal period, health protocols still have to be a concern because the Covid-19 pandemic has not ended. The development of MSMEs can make a positive contribution to the economy. The need for capital is the main reason for MSMEs to sustain their business. Capital is an important factor for business actors in building and developing their business. Knowledge, behavior, attitudes and beliefs about finance play an important role in making decisions, especially decisions about sources of venture capital. The government through regulations regarding financial technology provides solutions to answer the problems of MSME business actors during this new normal period. (1) Assessing the influence of financial literacy on decisions on the use of financial technology during the new normal period; (2) Assessing the influence of financial literacy on business actor confidence; (3) Assessing the influence between the trust of business actors on the decision to use financial technology in the new normal period; (4) Assessing the role of trust in business actors to be able to mediate the effect of financial literacy on decisions on the use of financial technology in the new normal period. The data analysis method used was the measurement of Structural Equation Modeling (SEM) using the SmartPLS software. The results showed that (1) financial literacy showed a significant positive effect on the decision to use financial technology during the new normal period; (2) financial literacy shows a significant positive effect on the trust of business actors; (3) the trust of business actors shows a significant positive effect on the decision to use financial technology during the new normal period; (4) the trust of business actors as a mediator of the effect of financial literacy shows a significant positive effect on decisions to use financial technology in the new normal period
Peran Preferensi Memediasi Pengaruh Revitalisasi Produk Wisata terhadap Keputusan Berkunjung Objek Wisata Danau Sipin Jambi Mohammad Ihsan; Ade Perdana Siregar
Ekonomis: Journal of Economics and Business Vol 4, No 1 (2020): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.403 KB) | DOI: 10.33087/ekonomis.v4i1.129

Abstract

The world of tourism is something that has an important influence on the development and development of a country. The development of tourism will not be separated from physical and non-physical elements. Physical and non-physical elements will be considered in relation to the carrying capacity of objects and consideration of the impacts arising from tourism development. Tourism development must be based on planning, development and management direction. Local governments have an important role in tourism development. Lake Sipin is a lake located in the middle of the city of Jambi. Lake Sipin will definitely be very interesting, if it is packaged in such a way. The purpose of this study is to identify the effect of tourism product revitalization on preferences, identify the effect of tourism product revitalization and preferences on visiting decisions and identify preferences able to mediate the effect of tourism product revitalization on visiting decisions The population of this study is the Jambi city community while the sample is the Jambi city community which more than once visited the attractions of Lake Sipin Jambi as many as 150 people. The data method uses path analysis. The results of the study note that the revitalization of tourism products has a significant influence on the preferences of visitors to the Lake Sipin Jambi tourist attraction, the revitalization of tourism products and visitor preferences have a significant influence on the decision to visit the Lake Sipin Jambi tourist attraction and the visitor's preferences are able to mediate the effect of tourism product revitalization on the decision visited the attractions of Lake Sipin Jambi
Ketahanan Pangan Nasional Melalui Diversifikasi Olahan Kentang Kayu Aro Mohammad Ihsan; Edy Firza; Edward Edward; Firmansyah Firmansyah; Zulkifli Abdullah
Jurnal Karya Abdi Masyarakat Vol. 5 No. 1 (2021): Volume 5, Nomor 1, Juni 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.243 KB)

Abstract

Hasil panen kentang di Kayu Aro langsung dijual kepengepul dengan harga yang ditetapkan pengepul. Harga kentang yang berfluktuasi berdampak pada penghasilan petani kentang, tidak jarang petani kentang mengalami kerugian pasca panen. Kayu Aro yang juga dikenal sebagai daerah tujuan wisata namun belum memiliki pusat oleh-oleh. Masyarakat Kayu Aro memiliki potensi untuk meningkatkan penghasilan dengan mengolah kentang sehingga bernilai tambah dan harga jual lebih tinggi. Tim pengabdian membantu masyarakat Kayu Aro untuk mengolah kentang menjadi diversifikasi olahan kentang. Masyarakat diberikan pelatihan secara teoritis dan teknis untuk mengolah kentang menjadi salah satu produk diversifikasi olahan kentang berupa kentang irisan beku dengan tujuan agar tersedia salah satu oleh-oleh khas yang berasal dari Kayu Aro. Peserta sangat antusias mengukuti kegiatan pelatihan pengolahan kentang dan diakhir pelatihan semua peserta mampu untuk membuat kentang irisan beku yang siap untuk dijual. Pengolahan kentang menjadi kentang irisan beku dapat meningkatkan pendapatan masyarakat dan meningkatkan daya tahan kentang.
THE INFLUENCE OF PROMOTIONAL COST AGAINTS SALES VOLUME PRODUCT BATIK JAMBI SELARAS PINANG MASAK IN JAMBI CITY MUHAMMAD IHSAN; ADE PERDANA SIREGAR
Journal of Business Studies and Management Review Vol. 1 No. 2 (2018): JBSMR Vol 1 No.2 June 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.584 KB) | DOI: 10.22437/jbsmr.v1i2.5350

Abstract

The purpose of this study are: (1) Identify the influence between the promotional cost against sales volume products batik local craft. (2) Identify the variable costs of the dominant promotion affects the sales volumes of local handicraft products batik. Analytical tools used in this research is to test assumptions, multiple regression analysis, T test and F test. The location of the research on Selaras Pinang Masak on JL. KH. Jakfar RT. 01 Mudung Laut, Peelayangan in Jambi City. Based on the test results proved that partially variable cost of sales promotions and personnel costs selling that can provide significant effects against the volume of sales of products batik on Selaras Pinang Masak in Jambi City, while variable costs of advertising and the cost of publicity does not influence significantly to sales volumes of products batik on Selaras Pinang Masak in Jambi City. Based on the results of the calculations found that the variable cost of sales promotions and personnel costs selling that has significant influence against the volume of sales of products batik on Saanggar Selaras Pinang Masak in Jambi City, in the study the independent variables that influence the dependent variable was dominant against the cost of sales promotions