Article Per Year (5 Year)
p-Index From 2019 - 2024
1.235
P-Index
This Author published in this journals
All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen J-MAS (Jurnal Manajemen dan Sains) Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review
Firmansyah Firmansyah
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jambi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Journal of Business Studies and Management Review

 1 
FACTORS OF VILLAGE STATE-OWNED COMPANY ARE IN ACTIVE IN JAMBI PROVINCE Tona Aurora Lubis; Firmansyah Firmansyah
Journal of Business Studies and Management Review Vol. 4 No. 1 (2020): JBSMR Vol. 4 No.1, December 2020
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.11 KB) | DOI: 10.22437/jbsmr.v4i1.11927

Abstract

This study aims to formulate a model of the inactive Village State-Owned Company factors in Jambi Province. This type of research is a type of qualitative research with a phenomenological type. This qualitative research analysis was assisted by using the Nvivo qualitative research software. Based on the research results, it can be concluded that the main factors causing the inactivity of BUMDes in Jambi province can be divided into 3, which are BUMDes management factors, village officials, and the community.
BUSINESS BEHAVIOR AND BUSINESS PERFORMANCE OF BATIK ENTREPRENEURS DURING THE COVID PANDEMIC 19 Tona Lubis; Firmansyah Firmansyah
Journal of Business Studies and Management Review Vol. 4 No. 2 (2021): JBSMR, Vol.4 No.2, June 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.891 KB) | DOI: 10.22437/jbsmr.v4i2.14181

Abstract

The emergence of the Covid-19 pandemic has caused huge losses throughout the world. The main victims of this pandemic are micro, small & medium enterprises (SMEs), including Batik SMEs Industry. During the Covid-19 pandemic, it becomes the basis that there will be fundamental changes in business behavior and performance. In general, the ultimate goal of this research is to model the impact of the Covid 19 Pandemic on business behavior and business performance of Jambi Batik entrepreneurs. This study used qualitative research methods with phenomenological type. This qualitative research analysis will be assisted by using the Nvivo software. Based on research, it can be concluded that the downturn of these business entrepreneurs can be seen from their business behavior and business performance. In terms of business behavior, it can be seen that the batik business in Jambi province is experiencing downturn due to 3 reasons. These are Efficiency, Innovative and Creative, while in business performance, the downturn of batik business entrepreneurs in Jambi Province can be seen from 2 reasons, these are reduced profits and decreased sales turnover.
HEDONIC VALUE AND UTILITARIAN VALUE IN FOOD TRUCK BUSINESS: A QUALITATIVE PERSPECTIVE Firmansyah Firmansyah; Tona Aurora Lubis; Maryati Ningsih
JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.044 KB) | DOI: 10.22437/jbsmr.v5i2.18640

Abstract

The culinary industry grows and develops because of the phenomenon of the growth and development of the street food business. One of the developments in the way food and beverage is served is selling via trucks or “mobile restaurants”, better known as Food trucks. The growth of the Food Truck business shows significant growth due to the increasing behavior of people's consumption of food and beverages offered by the Food Truck media. This research is qualitative research. This study uses respondents who have made purchase transactions at the food truck business in Jambi City. At this qualitative stage, the themes and sub-themes of the research were obtained. The hedonic value theme has sub-themes in the form of fun, curiosity, entertainment, a variety of product flavors, hygienic factors, creativity, and innovation, as well as attracting attention. The utilitarian value theme has sub-themes in the form of time efficiency, affordable prices, practicality, and strategic location. While on the purchasing decision theme, there are sub-themes in the form of convenience when buying, information from friends and family and product attributes as needed.
Co-Authors Edward Edward Edy Firza Maryati Ningsih Maryati Ningsih Mohammad Ihsan Novita Sari syahmardi yacob Tona Aurora Lubis Zulkifli Abdullah