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All Journal Ilomata International Journal of Management Akrab Juara : Jurnal Ilmu-ilmu Sosial Ilomata International Journal of Management
Dessy Andamisari
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Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Medicine & Pharmacology Social Sciences

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Sustainable SCM Approach as a Branding Strategy on the Hutan Bambu Tourism Object in Bekasi City Wuwuh Andayani; Aramia Fahriyah; Rochland Yoseph; Dessy Andamisari; Ridfa Chairani
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.87 KB) | DOI: 10.52728/ijjm.v3i1.361

Abstract

This study was aimed at analyzing the implementation of the Sustainable Supply Chain Management (SSCM) approach as a branding strategy of tourism development of Hutan Bambu in Bekasi city. This study employed a descriptive research method using a qualitative approach. The data sources were primary and secondary data. The techniques of data collection were observation, interviews, and documentation. The interviews were conducted with six informants representing the manager, visitors, local communities, and food sellers in the Hutan Bambu area of Bekasi city. Furthermore, the data were analyzed by using the SSCM approach. The results of the study showed that the branding strategy for developing the Hutan Bambu tourism object can apply several ways. First, it considered SSCM concerns, especially sustainability, marketing-logistics empowerment, market-driven SCM, synchronous SCM, fast response logistics, and network-based resource management. Second, the tourism development was carried out by creating strong branding with the advantages of the Hutan Bambu tourism object, namely by marketing through social media to local and national communities. Third, the development can be done by holding attractive soft skills programs regularly by collaborating with training studios or certain institutions, so they can bring in visitors on a more regular and programmed basis. Fourth, this can also be done by modifying the management system, so the tourists can find alternative tourism objects in the city. Finally, the SSCM approach could be implemented in the development of the Hutan Bambu tourism object, Bekasi by strengthening branding and interesting soft-skills, as well as modifying the management system.
Sustainable SCM Approach as a Branding Strategy on the Hutan Bambu Tourism Object in Bekasi City Wuwuh Andayani; Aramia Fahriyah; Rochland Yoseph; Dessy Andamisari; Ridfa Chairani
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i1.361

Abstract

This study was aimed at analyzing the implementation of the Sustainable Supply Chain Management (SSCM) approach as a branding strategy of tourism development of Hutan Bambu in Bekasi city. This study employed a descriptive research method using a qualitative approach. The data sources were primary and secondary data. The techniques of data collection were observation, interviews, and documentation. The interviews were conducted with six informants representing the manager, visitors, local communities, and food sellers in the Hutan Bambu area of Bekasi city. Furthermore, the data were analyzed by using the SSCM approach. The results of the study showed that the branding strategy for developing the Hutan Bambu tourism object can apply several ways. First, it considered SSCM concerns, especially sustainability, marketing-logistics empowerment, market-driven SCM, synchronous SCM, fast response logistics, and network-based resource management. Second, the tourism development was carried out by creating strong branding with the advantages of the Hutan Bambu tourism object, namely by marketing through social media to local and national communities. Third, the development can be done by holding attractive soft skills programs regularly by collaborating with training studios or certain institutions, so they can bring in visitors on a more regular and programmed basis. Fourth, this can also be done by modifying the management system, so the tourists can find alternative tourism objects in the city. Finally, the SSCM approach could be implemented in the development of the Hutan Bambu tourism object, Bekasi by strengthening branding and interesting soft-skills, as well as modifying the management system.
STRATEGI KOMUNIKASI TENANT RELATION DALAM MENANGANI KELUHAN (STUDI KASUS APARTEMEN SENOPATI SUITES) Imam Fauzi; Geofakta Razali; Dessy Andamisari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 7 No 3 (2022): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i3.1888

Abstract

Penanganan keluhan adalah salah satu aspek yang penting dalam usaha pengelolaan Apartemen agar tetap eksis dalam bisnis property. Begitupun bagi Apartemen Senopati Suites, penanganan keluhan yang baik oleh divisi tenant relation kepada penghuni bisa menuntaskan kepuasan serta efek yang bagus pada keberlangsungan Apartemen Senopati Suites, Hal inilah yang melatarbelakangi pencatat agar meneliti strategi komunikasi tenant relation bersama menangani keluhan. Penelitian dijalankan bersama memanfaatkan pendekatan kualitatif dengan metode deskriptif. Tujuan dari penelitian ini yakni memahami strategi komunikasi dijalankan tenant relation Apartemen Senopati Suites dalam penanganan keluhan penghuni. Penelitian ini menggunakan teori strategi komunikasi Anwar Arifin mengenai strategi komunikasi dan teori hambatan komunikasi oleh Krietner dalam menjabarkan hambatan komunikasi. Teknik pengumpulan data memanfaatkan yakni wawancara, dokumentasi, serta observasi. Studi studi menunjukan yakni strategi komunikasi yang dilakukan oleh tenant relation Apartemen Senopati Suites dalam penanganan keluhan adalah dengan melakukan pendataan dan analisa penghuni, pemahan terkait dengan detail keluhan serta pemahaman mengenai penyampaian komunikasi pada saat menangani keluhan dan juga meminimalisir hambatan-hambatan yang terjadi pada saat melakukan strategi komunikasi tersebut akan berdampak pada berhasilnya penanganan keluhan dan meningkatnya kenyamanan penghuni Apartemen Senopati Suites.
Co-Authors Aramia Fahriyah Geofakta Razali Imam Fauzi Ridfa Chairani Rochland Yoseph Wuwuh Andayani