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All Journal Journal on Education Jurnal Riset Komunikasi INTERACTION: Jurnal Pendidikan Bahasa Community Development Journal: Jurnal Pengabdian Masyarakat Komitmen : Jurnal Ilmiah Manajemen Brilliant International Journal of Management and Tourism (BIJMT) Formosa Journal of Sustainable Research (FJSR) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Research and Development on Public Policy Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Ilmiah Teknik Informatika dan Komunikasi Journal of Management and Creative Business
Geofakta Razali
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation

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Ketika Jurnalisme Memproduksi Cerita Horor Geofakta Razali; Wirawan Wirawan
Jurnal Riset Komunikasi Vol 6 No 1 (2023): February 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i1.664

Abstract

TThis research aims to investigate the production of horror contents in the INSENTIF podcast channel by Tirto.id, an Indonesian online news media. When journalistic media are involved in the production of ghost stories and mystery, it raises concerns about journalistic basic principles of providing verified information. To understand this phenomenon, we conducted a qualitative case study and interviewed three key informants from the INSENTIF production team. Using Giddens’ structuration theory as an analysis framework, we identify that the INSENTIF production crews still perceive their routine as part of journalistic works. In writing the script, they strive to rely on credible sources and actualise the discipline of verification although they admit that they insert some fictional horrific scenarios at the beginning of each episode as well. Thus, they mention a disclaimer, explaining that their journalism practice, specifically on horror episodes, is not the same as the regular Tirto.id’s standard journalism. This research argues that the agents, in this case, seem to follow and reproduce the existing structure, rather than resist it.
Menyiapkan Siswa untuk Karir Masa Depan Melalui Pendidikan Berbasis Teknologi : Meninjau Peran Penting Kecerdasan Buatan Zakaria Zakaria; Tekat Sukomardojo; Sugiyem Sugiyem; Geofakta Razali; Iskandar Iskandar
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The future often contains a lot of uncertainty because of the times that change quite rapidly. Current needs may change in a few years. Through the use of technology, students can be better prepared to face future careers. This study aims to look at how the implementation of technology-based education can help students prepare themselves for future careers. This research will be carried out using a descriptive qualitative approach. The data used in this study come from various research results and previous studies that are still relevant to the research discussion. The results of this study then found adequate technological skills to help students in facing highly competitive competition in the world of work later. Then through technology-based education, students can be prepared to face various challenges that are always developing in the future. Therefore, there is a need for various supports to be able to provide students with technology-based education.
IDENTITAS BUDAYA DAN SOSIAL PADA MAKANAN KHAS DAERAH: TINJAUAN TERHADAP PERILAKU KONSUMSI MASYARAKAT MUSLIM PADA BULAN RAMADAN DI INDONESIA Yanti Mulia Roza; Geofakta Razali; Endang Fatmawati; Syamsuddin Syamsuddin; Guntur Arie Wibowo
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 1 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i1.25031

Abstract

This study aims to examine cultural and social identities associated with regional specialties and the consumption behavior of Muslim communities in Indonesia during the month of Ramadan. This research uses a qualitative approach with descriptive methods. The results of the study show that regional specialties play an important role in the cultural and social identity of the Indonesian people, especially during the month of Ramadan. This can be seen from the consumption patterns of the people who prioritize regional specialties as the main menu when breaking the fast. In addition, regional specialties are also a medium for maintaining and developing cultural and social values that exist in society. This research also shows that cultural and social identities associated with regional specialties have influence on the consumption behavior of Muslim communities in Indonesia during the month of Ramadan. This can be seen from the tendency of people to prefer regional specialties that are in accordance with their cultural and religious values, as well as the desire to strengthen identity as part of a particular social group.
Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency I Nyoman Tri Sutaguna; Syamsu Rijal; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
Brilliant International Journal Of Management And Tourism Vol 3 No 1 (2023): February: Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1287

Abstract

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts are required. Digital marketing is the use of social media networks to conduct promotional activities and map digital markets. Digital marketing ideas can bring geographically dispersed parties together by using computers or other electronic equipment. The goal of this research project is to identify the most effective digital marketing tactics for the growth of MSMEs in Cimekar village, Bandung regency. The descriptive qualitative research method was used in this study. The data for this study is gathered through observations, interviews, and secondary sources such as books, journals, and articles. According to the findings of this study, MSMEs' productivity growth in Cimekar Village has been negative. Even if a website for an online business has already been created, not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies.
The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions Geofakta Razali; Masfiatun Nikmah; I Nyoman Tri Sutaguna; PA. Andiena Nindya Putri; Muhammad Yusuf
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): Mei: Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1096

Abstract

The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform.
ANALYSIS OF BRAND IMAGE AND PRICE IMPACT ON BUYING BEHAVIOR AT BU IMAS BANDUNG RESTAURANT Frans Sudirjo; Geofakta Razali; Dian Indah Sari; I Nyoman Tri Sutaguna; Muhammad Yusuf
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 2 (2023): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i2.1025

Abstract

This study aims to examine how brand perception and price influence patrons' decisions at the Bu Imas Bandung restaurant. For three (three) months, from December 2022 to December 2022, this study was conducted. In this investigation, non-probability sampling was used. This survey has 95 respondents who had bought Mrs. Imas Bandung's items. The method used to collect data on brand image, pricing, and purchase decision variables was a questionnaire. The data analysis techniques used include partial hypothesis testing, or t tests, descriptive analyses, normality tests, validity tests, and reliability tests. The descriptive analysis's findings for elements influencing brand image, pricing, and purchasing behavior are in the "very good" range. Brand image and pricing considerably and favorably influence consumer choice at the Bu Imas Bandung restaurant, according to partial correlation research. It has a positive and significant influence on purchasing decisions made at the Bu Imas Bandung restaurant based on the concurrent study of brand image and price.
DIGITAL MARKETING TO E-COMMERCE CUSTOMERS Nasaruddin Siregar; Sari Endah Nursyamsi; I Nyoman Tri Sutaguna; Geofakta Razali; Muhammad Yusuf
Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1016.285 KB) | DOI: 10.30640/jmcbus.v1i2.944

Abstract

In this study, customer relationship management will be used as a mediating variable to examine the effects of digital marketing and trust on online purchase choices made by e-commerce customers in Bandung City. The participants or demographic in this study are online shoppers in Bandung City. For a structural equation model (SEM) that uses a formula of 9 times the number of indicator variables, which in this case is 138 samples, the requirement for selecting the number of samples is that it must be minimal. 1) Studies show that Bandung City's online purchasing behaviour, customer relationship management, digital marketing, and consumer trust are all satisfactory. 2) Customer relationship management in Bandung City is impacted by digital marketing for e-commerce. Trust is a factor in customer relationship management for e-commerce customers in Bandung City. 4) Online purchases made by Bandung City e-commerce customers are influenced by digital marketing.
PELATIHAN PUBLIC SPEAKING DALAM MENINGKATKAN KOMUNIKASI SOSIAL Geofakta Razali; Dessy Andamisari; Algooth Putranto; Nur Ambulani; Feri Sanjaya; Adzan Desar Deryansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16094

Abstract

Kegiatan pengabdian kepada masyarakat ini berfokus pada pelatihan public speaking untuk meningkatkan komunikasi sosial. Kegiatan ini bertujuan untuk meningkatkan komunikasi sosial serta keterampilan berbicara didepan umum yang efektif Aparatur Sipil Negara (ASN) Pengkot Kota Bekasi. Metode yang digunakan dalam kegiatan ini adalah pelatihan offline/luring di Institut STIAMI yang berlokasi di Jalan Kartini, Bekasi. Pelatihan ini menghadirkan narasumber yaitu Bapak Dr. Geofakta Razali, seorang dosen Ilmu Komunikasi Institut STIAMI yang berpengalaman. Hasil dari kegiatan ini menunjukkan bahwa peserta mengalami peningkatan keterampilan berbicara di depan umum, pengelolaan kegugupan, kemampuan komunikasi sosial, dan kepercayaan diri. Peserta mampu mengorganisir pikiran mereka dengan lebih baik, menggunakan teknik komunikasi yang efektif, dan membangun hubungan yang baik dengan audiens. Kesimpulan dari kegiatan ini yaitu pelatihan public speaking ini berhasil meningkatkan kemampuan komunikasi sosial peserta, dengan memberikan peningkatan dalam keterampilan berbicara di depan umum, pengelolaan kegugupan, dan kepercayaan diri. Hasil ini mendukung pentingnya kemampuan public speaking dalam meningkatkan komunikasi sosial individu. Kegiatan pengabdian ini memberikan manfaat yang signifikan bagi peserta dalam kehidupan pribadi dan profesional mereka.
SOCIAL MEDIA MARKETING ON CAMPUS I Nyoman Tri Sutaguna; Muhammad Yusuf AR; Mashudi Hariyanto; Geofakta Razali; Arief Yanto Rukmana
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.395

Abstract

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.
Model Pembelajaran Kooperatif: Apakah efektif untuk meningkatkan motivasi belajar peserta didik? Baso Intang Sappaile; Zuhad Ahmad; I Putu Agus Dharma Hita; Geofakta Razali; RD. D. Lokita Pramesti Dewi; Ratna Novita Punggeti
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3830

Abstract

This research aims to examine the influence of Cooperative Learning Model on students' learning motivation through literature review. High learning motivation is an important factor in enhancing students' engagement and achievement. The Cooperative Learning Model is the focus of this study as it emphasizes cooperation and social interaction among students. The research method used is literature review, by searching and analyzing relevant sources regarding the influence of Cooperative Learning Model on students' learning motivation. Based on the findings of the literature review, the Cooperative Learning Model has great potential in improving students' learning motivation. Students who are engaged in cooperative learning tend to exhibit higher motivation, active engagement, and greater interest in the subject matter. The effective implementation of the Cooperative Learning Model in enhancing students' learning motivation can be influenced by factors such as group size, interaction among group members, the role of the teacher, and the support from the learning environment. Therefore, it is important to consider these factors in designing and implementing the Cooperative Learning Model. This research provides a comprehensive understanding of the influence of the Cooperative Learning Model on students' learning motivation through literature review. Practical implications and future research directions are also discussed to provide guidance in the application and further exploration of the Cooperative Learning Model. The results of this research are expected to contribute positively to efforts in enhancing students' learning motivation.
Co-Authors ADE RISNA SARI Adzan Desar Deryansyah Algooth Putranto Amun Andi Yusuf Katili Aprilia Arief Yanto Rukmana Baso Intang Sappaile Chevy Herli Sumerli Darmawati Manda Dessy Andamisari DIAN INDAH SARI Eka Kurniawan Eko Kuswoyo Endang Fatmawati Feri Sanjaya Frans Sudirjo Guntur Arie Wibowo hairus hairus Hardi Fardiansyah I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ida Ri'aeni Iskandar Iskandar Masfiatun Nikmah Mashudi Hariyanto Mohamad Sudi Muhammad Yusuf MUHAMMAD YUSUF AR Muhsin Efendi Nanda Dwi Riskia Nasaruddin Siregar Novrian Novrian Nur Ambulani PA. Andiena Nindya Putri Pitono Ratna Novita Punggeti RD. D. Lokita Pramesti Dewi Sari Endah Nursyamsi Shofura Afifah Shohib Muslim Sugiyem Sugiyem Suherman Suherman Suroso Suroso Syamsu Rijal Syamsuddin Syamsuddin Tekat Sukomardojo Wirawan Wirawan Yanti Mulia Roza Zakaria Zakaria Zuhad Ahmad