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PERAN TRANSFORMATIONAL LEADERSHIP DALAM ORGANIZATIONAL LEARNING: LITERATURE REVIEW Eliza Ariesta; Rawit Sartika
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 4 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

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This paper aims to investigate how the relationship between Transformationalleadership style and learning organization (OL))/learning organization(LO)/learning organization (OL) is measured in the literature. This systematicliterature review analyzes peer-reviewed publications. English which examinesthe relationship between leadership and Organizational Learning (OL)empirically. A total of 27 articles have been found in 42 journals. This paperprovides a holistic view of transformational leadership that has been linked toOrganizational Learning (OL) in various countries and industries. Researchmethods from the literature were also examined.
Tren Penggunaan Endorser Pria Dalam Iklan Kecantikan Selvy Widuhung; Rawit Sartika
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1030

Abstract

The use of men as endorsers of women's beauty products is still a new thing in marketing methods in Indonesia. So far, beauty products have mostly used female models because they feel that they have an image that represents the product, such as beautiful, smooth-skinned, and graceful. However, with the development of time, this trend has shifted, because many well-known brands of beauty products do not hesitate to use male models as their product endorsers. Not only abroad, this trend has also begun to penetrate the country. One of them is the Beauty Brand Nature Republic, which uses the services of a South Korean boyband, EXO, to be a model for a Soothing & Moisture Aloe Vera Gel product. By using qualitative research using the Semiotics method from Roland Barthes, researchers found the fact that one of the thoughts behind the rise of well-known brands using male endorsers for their beauty products is the assumption that women want to look beautiful not only for personal satisfaction, but also to attract the attention of the opposite sex. For this reason, the use of male models who become female idols to promote a beauty product is considered to increase sales.
Effect of organizational communication and organizational culture on employee performance at PT. Asuransi Ramayana Jakarta Rawit Sartika; Fajar Diah Astuti; Marlina Rahmi Shinta
Journal of Economics and Business Letters Vol. 1 No. 2 (2021): August
Publisher : Privietlab

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Abstract

The author's purpose in conducting this research is to determine and analyze the influence of Organizational Communication and Organizational Culture on the performance of PT. PT. Asuransi Ramayana Jakarta. This study uses the HRM theory related to employee performance, Organizational Communication, and Organizational Culture. The research uses quantitative methods with an associative approach. The sample used in this study was 55 people using a saturated sample. Data collection techniques used are interviews and questionnaires consisting of validity and reliability tests. The data analysis technique used is the Multiple Linear Regression Test, and the Classical Assumption Test consisting of normality, multicollinearity, and heteroscedasticity tests. The hypothesis consists of a t-test, f -test, and the coefficient of determination. The results of this study indicate that the variable Organizational Communication (XI) has a positive and significant effect on the performance of employees of PT. Asuransi Ramayana, Tbk Jakarta, as evidenced by the results of the t-test with t-count of 5,431 while t-table of 2,005 and having a significant number of 0.000 <0.05 Ho is rejected. The results of testing the Organizational Culture variable (X2), shows that Organizational Culture has a positive and significant effect on the performance of PT. Asuransi Ramayana, Tbk Jakarta, as evidenced by the results of the t-test with t-count of 3,473 while t=table of 2,005 and having a significant number of 0.001 <0.05 Ho is rejected, where F-count 92.868 > 3.18 F-table. Furthermore, the value of R Square in the regression model is 0.781, or 87.1% of employee performance is explained by the variables of Organizational Communication (XI) and Organizational Culture (X2) and 12.9% is explained by other factors not examined.
Strategi Marketing Public Relations Scarf Magazine Dalam Meningkatkan Brand Awareness Rawit Sartika
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.179 KB) | DOI: 10.31294/jpr.v2i1.521

Abstract

ABSTRACT Mass media is information related to the community, used in connection with the public (society) in general, professionally managed and aiming for profit. The higher the level of competition, the increasing complexity of the market and the more critical and selective readers of the rapid technological knowledge with the presence of online or internet media, and this makes activities need to be carried out professionally and critically in reading the market, because the success of business in the print mass media depends on the ability to meet the needs and goals of readers. The competition faced today is not only found among print media rulers, but the presence of online media also makes the print media industry need to have a strategy and require the role of someone who can control marketing activities so that a product still exists in the market and is not hit by competition. that many come from any direction. Data collection techniques in this study were observation, interviews, literature and documentation. With qualitative descriptive data analysis. With the Public Relations strategy in marketing Scarf Magazine, it is hoped that it can easily reach the target audience of Scarf Magazine.
TRIAL BY THE PRESS MEDIA BARU DALAM PEMBERITAAN VIDEO SYUR MIRIP GISELLA ANASTASIA Romi Syahril; Marlina Rahmi; Rawit Sartika; A Rafiq
Jurnal Akrab Juara Vol 6 No 1 (2020)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Pemberitaan yang melakukan trial by the press terhadap Aditya Mukti oleh media baru dalam hal ini media online tersebut dipublikasikan sebelum adanya penetapan oleh pihak kepolisian yang berkekuatan hukum. Tentunya dengan demikian, trial by the press tersebut sangat bertentangan dengan asas praduga tak bersalah, di mana asas tersebut telah diatur di dalam ketentuan peraturan perundang-undangan maupun kode etik jurnalistik. Penelitian kualitatif berhubungan dengan ide, persepsi, pendapat, atau kepercayaan orang yang diteliti dengan metode penelitian yang akan digunakan pada penelitian ini merupakan metode analisis yang digunakan adalah normatif dalam jenis penelitian deskriptif. Dengan banyaknya pemberitaan yang tergolong trial by the press oleh media online, harus dicari faktor penyebabnya dan kemudian mencari cara agar trial by the press dapat dikurangi khususnya dalam kasus video syur mirip Gisella Anastasia agar ke depan tidak ada lagi korban baru akibat pemberitaan media online yang merugikan. Meski akhirnya Gisella Anastasia ditetapkan sebagai tersangka oleh pihak kepolisian bersama pria dalam video tersebut bernama Michael Yokinobu de Fretes (MYD), bukan Aditya Mukti.
Pelatihan Desain Grafis Dengan Aplikasi Canva Untuk Anggota AMI di Masa Pandemi Covid 19 Intan Leliana; Pramelani Pramelani; Rawit Sartika; Fajar Shidiq
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 1 (2021): Juni 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.031 KB) | DOI: 10.31294/abdikom.v1i1.326

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Pengabdian kepada masyarakat merupakan pelaksanaan pengamalan ilmu pengetahuan, teknologi dan seni budaya langsung pada masyarakat. Tahun 2021 ini program studi Hubungan Masyarakat Universitas Bina Sarana Informatika diberikan kesempatan untuk melakukan Pelatihan Desain Grafis Dengan Aplikasi Canva Untuk Anggota Asosiasi Museum Indonesia (AMI) Di Masa Pandemi Covid 19 yang beralamat di Sekretariat Museum Bank Mandiri, Jakarta Barat dengan peserta Anggota dari Asosiasi Museum Indonesia (AMI) DKI Jakarta”Paramita Jaya”. Museum memiliki peranan besar bagi sumber pengetahuan dan wawasan. Selain sebagai sarana rekreasi, dengan mengunjungi museum, masyarakat juga dapat memiliki referensi visual sekaligus merasakan peristiwa sejarah di masa lalu. Pengunjung merupakan salah satu unsur terpenting dari tujuan pendirian suatu museum. Pengunjung dan museum ibarat dua sisi yang tidak dapat dipisahkan. Oleh karena itu, berbagai museum berlomba-lomba untuk menarik atensi pengunjung. Salah satu elemen fundamental untuk mengusik rasa ketertarikan pengunjung adalah penyajian koleksi yang ditunjang dengan tata pamer yang apik. Selain itu, faktor lain yang menarik minat masyarakat untuk singgah ke museum adalah melalui publikasi terbitan yang memuat berbagai berita dan tulisan yang berkaitan dengan museum, seperti bahasan koleksi serta program publik yang disajikan di museum tersebut. Oleh karena itu penting desain menarik untuk menarik pengunjung sangat dibutuhkan. Solusi untuk mengatasi permasalah tersebut yakni dengan mengadakan pelatihan Desain Grafis menggunakan Aplikasi Canva diharapkan dapat memudahkan Para anggota dan manajemen Asosiasi Museum Indonesia (AMI)”Paramita Jaya” dengan mudah merancang berbagai material kreatif atau mendesain poster, brosur bahkan infografik atau video secara online meskipun dalam Masa Pandemi Covid-19 Ini.
PENGARUH TINGKAT PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT MENJADI ENTREPRENEUR PADA MAHASISWA (Studi kasus mahasiswa UBSI cabang Salemba 22 Jakarta) Fajar Diah Astuti; Rawit Sartika; Panji Suratriadi
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 7 No 2 (2020)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.453 KB) | DOI: 10.47668/pkwu.v7i2.26

Abstract

The Central Statistics Agency announced that the unemployment rate until August 2019 became 7.05 million people. Interference for young people with a college education background for diplomas from 2017-2019 rose 8.5%, for university graduates or graduates from 2017-2019 it rose to 25%. This situation should be a concern for students to create jobs by becoming an entrepreneur. The research method used is quantitative methods by conducting surveys and interviews and processing the data using SPSS 19. The results of data processing obtained correlation/relationship coefficient (R) = 0.949, and the coefficient of determination (R²) of R² = 0.901, it can be said the level of entrepreneurial knowledge 90.1% strongly influence students' interest in becoming entrepreneurs, the remaining 9.9% is influenced by other factors. And the simple regression equation results are Y = 0.517 + 0.486X, meaning that each addition of 1 (one) business will increase the amount of student interest in becoming an entrepreneur by 0.486. It can be said that the interest of students to become entrepreneurs is very strongly influenced by the level of entrepreneurial knowledge. Keywords: entrepreneurship knowledge, interest in becoming entrepreneurs
Konsep Diri Orang Tua Berprofesi Guru dalam Perspektif Interaksionisme Simbolik di Masa Pembelajaran Jarak Jauh Rawit Sartika; Marlinda Irwanti Poernomo; Frengki Napitupulu
Jurnal Pendidikan dan Konseling (JPDK) Vol. 5 No. 1 (2023): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v5i1.10953

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Ibu berprofesi sebagai guru yang saat ini melakukan pengajaran di rumah harus membagi fisik dan perhatiannya terhadap anaknya di rumah yang juga melakukan pembelajaran secara daring. Hal ini menyebabkan kondisi guru tersebut mengalami dilema dalam melakukan perannya sebagai guru dan ibu di rumah, sehingga perhatian terhadap anak murid teralihkan karena harus mendampingi anak belajar di rumah. Penelitian ini bertujuan untuk mendeskripsikan konsep diri orang tua berprofesi guru dalam perspektif interaksionisme simbolik di masa pembelajaran jarak jauh. Penelitian ini menggunakan fenomenologi dengan paradigma interpretif. Hasil penelitian yakni terjadinya interaksionisme simbolik dalam konsep diri orang tua berprofesi ditinjau dari Mind, Self, and Society.
Strategi Bertahan Hidup Manusia Silver Di Era Pandemi Covid 19 Rawit Sartika; Panji Suratriadi; Fajar Diah Astuti
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

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Abstract

The Silver Man phenomenon is now rife in society. Not only as an artistic activity, but during the Covid 19 pandemic, the Silver Man phenomenon became an activity among the people who used it as a livelihood. They perform pantomime actions at red lights to entertain motorists and then collect rupiah for rupiah. Based on the results of interviews conducted with silver people in the Cikokol area, Tangerang, being a living human is a survival strategy in the Covid 19 pandemic era because some of them have been affected by layoffs. The results of the interviews stated that survival strategies were carried out when the economy was squeezed and what could be done was to try to fulfill primary needs.
FENOMENA HIJABERS MENGGUNAKAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK IDENTITAS Rawit Sartika; Fajar Diah Astuti
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 3 No 1 (2020): Global Komunika
Publisher : FISIP UPNVJ

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Abstract

Abstrak - Perubahan baru dalam gaya berbusana hujab di era modern sekarang mengalami pergeseran dari makna hijab sebenarnya. Namun disukai atau tidak, pegeseran tren mode hijab kontemporer ini juga menjari marak dan tren sendiri di kalangan para hijabers. Perbuhan ini membuat citra hijabers merupakan wanita pemakai hijab yang modern atau kontemporer. Hal ini juga ditunukkan oleh para publik figur yang ternayata diikuti oleh banyak hijabers muda untu menunjukkan identitas dirinya sebagai wanita yang mengikuti tren dan fashion hijab.hal ini dapat terlihat dengan aktifnya para publik figur tersebut di media sosial instagram dan memperlihatkan cara berpakaian hijabnya. Instagram yang dianggap lebih mudah memberikan visualisasi tampilan dari pada media sosial lainnya ini, juga memudahkan para wanita untuk melihat dan mencontoh gaya tersebut. Dengan menggunakan analisis fenomenologi, dan teori identitas, penulis menyimpulkan bahwa media sosial instagram merupakan salah satu media yang mempengaruhi sekaligus media penyalur para hijabers kontemporer dalam menunjukkan identitas diri mereka sebagai seorang yang mengikuti tren dan fashion.Kata Kunci: Hijab Kontemporer, Fenomenologi, Identitas Diri