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All Journal Jurnal Riset Bisnis dan Investasi Industrial Research Workshop and National Seminar
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Jurusan Administrasi Niaga, Politeknik Negeri Bandung
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 1 
Analisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis Ii Halilah; Ivon Sandya Sari Putri
Jurnal Riset Bisnis dan Investasi Vol 2 No 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.89

Abstract

The “Lab Bisnis”, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.
Pengaruh Job Insecurity Terhadap Turnover Intention Muhammad Iqbal Nurfauzan; Ii Halilah
Jurnal Riset Bisnis dan Investasi Vol 3 No 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.550

Abstract

This study aims to determine how the image of job insecurity, turnover intention, and influence of job insecurity on turnover intention in PT Sandy Globalindo. The method used in this research is a descriptive method, while the data collection techniques are interviewing and distributing questionnaires to 101 respondents who were determined by simple random sampling. Based on the research that has been done, regression equation is Y = 26 543 + 0,398X. The study states that in PT Sandy Globalindo, job insecurity and turnover intention have a positive relationship was at 0.464 and job insecurity influence turnover intention of 21,5%.
Pengaruh Brand Awareness terhadap Consumer Decision Making Rianty Ameliawaty; Ii Halilah
Jurnal Riset Bisnis dan Investasi Vol 3 No 2 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i2.934

Abstract

This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung. This research is done by using quantitative method with descriptive data analysis. The number of samples in this study was 117 consumers who ever made a purchase in CFC Bandung. Test this instrument, reliability test, hypothesis test, simple regression. The results show that brand awareness has influence with 49% by having a significant positive relationship is very strong. Brand awareness has a simple linear regression value of 0.370. This means that brand awareness increases one unit, the consumer purchasing decisions will increase by 0.370 units. This study shows that brand awareness has an influence on consumer purchasing decision in CFC Bandung.
Audit Internal dan Efektivitas Pengendalian Intern Penjualan Radhi Abdul Halim Rachmat; Ivan Gumilar Sambas Putra; Ii Halilah
Jurnal Riset Bisnis dan Investasi Vol 3 No 3 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i3.940

Abstract

Sales activity plays an important role and needs to be controlled because it affects to the revenue. Sales control requires sales analysis that reveal undesirable developments need to be corrected. Internal Auditors who are not directly involved in operational activities can, therefore, assess all activities. Internal Auditors also provides objective information regarding sales data that will be the basis for management decision making. The purpose of this study is to: determine whether the internal audit on sales activities conducted by the company has been done adequately; determine whether the internal control over sales has been implemented effectively; and determine the role of internal audit in supporting the effectiveness of internal control sales. The authors perform hypothesis testing by doing descriptive analysis and statistical analysis. Based on the results, the effectiveness of internal control can be explained by the Internal Audit role of 63.2%.
Peran Kualitas Pelayanan Penyedia Internet Terhadap Kepuasan Pelanggan Ayu Marluthy; Ii Halilah
Jurnal Riset Bisnis dan Investasi Vol 5 No 1 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i1.1614

Abstract

This study aims to determine how much influence the quality of internet provider service to customer satisfaction, using linear regression analysis. The population in this study is the people of Bandung who use or subscribe internet access. Sampling technique used is non-probability sampling by taking samples using quota. The sample of research is 100 respondents. Data collection techniques using observation techniques and questionnaire. The amount of influence service quality to customer satisfaction that is equal to 0,538 or 53,8% change of customer satisfaction can be explained by service quality variable, while the rest equal to 46,2% explained by cause or other factor not examined.
PENGARUH E-TRUST TERHADAP E-LOYALTY (STUDI PADA SELLER DI BUKALAPAK) Ridwan Achdiat Kartono; Ii Halilah
Prosiding Industrial Research Workshop and National Seminar Vol 10 No 1 (2019): Prosiding Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.404 KB) | DOI: 10.35313/irwns.v10i1.1463

Abstract

E-commerce menawarkan berbagai kemudahan dalam berbelanja, sehingga pembeli tidak perlu lagi menghabiskan waktu untuk pergi dan mengunjungi berbagai pusat perbelanjaan. Marketplace merupakan jenis e-commerce yang saat ini tengah berkembang pesat di Indonesia. Salah satu jenis marketplace yang sudah terkenal di Indonesia adalah Bukalapak. Namun, terlepas dari berbagai kemudahan dan keuntungan yang dirasakan, e-commerce lebih mengandung ketidakpastian dan risiko yang lebih tinggi dibandingkan dengan transaksi yang dilakukan secara konvensional. e-trust atau kepercayaan adalah dasar dari sebuah bisnis, di mana sebuah transaksi bisnis akan terjadi apabila terdapat kepercayaan di antara masing-masing pihak. Kepercayaan tersebut tidak muncul secara tiba-tiba, tetapi harus dibangun sejak awal agar dapat menimbulkan niatan konsumen untuk mengunjungi website, yang dapat berarti ketertarikan konsumen kepada perusahaan yang dapat berpotensi untuk melakukan pembelian berulang atau dapat disebut e-loyalty. Penelitian ini dilakukan untuk mengetahui pengaruh e-trust terhadap e-loyalty pada seller di Bukalapak.  Analisis data yang dilakukan yaitu uji validitas, reliabilitas, uji hipotesis, uji koefisien determinasi. Responden dalam penelitian ini adalah konsumen Bukalapak yang pernah membeli barang pada seller di Bukalapak sebanyak 146 orang. Hasil menunjukan bahwa adanya pengaruh  positif yang signifikan antara e-trust dan e-loyalty.
Pengaruh Brand Awareness terhadap Consumer Decision Making Rianty Ameliawaty; Ii Halilah
Jurnal Riset Bisnis dan Investasi Vol 3 No 2 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i2.934

Abstract

This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung. This research is done by using quantitative method with descriptive data analysis. The number of samples in this study was 117 consumers who ever made a purchase in CFC Bandung. Test this instrument, reliability test, hypothesis test, simple regression. The results show that brand awareness has influence with 49% by having a significant positive relationship is very strong. Brand awareness has a simple linear regression value of 0.370. This means that brand awareness increases one unit, the consumer purchasing decisions will increase by 0.370 units. This study shows that brand awareness has an influence on consumer purchasing decision in CFC Bandung.
Co-Authors Ayu Marluthy Ivan Gumilar Sambas Putra Ivon Sandya Sari Putri Muhammad Iqbal Nurfauzan Radhi Abdul Halim Rachmat Rianty Ameliawaty Ridwan Achdiat Kartono