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Angga Gultom
Universitas Baturaja
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Entrepreneurship characteristics, business location and entrepreneurship competency towards business success of garage Angga Gultom
Marketing Management Studies Vol. 1 No. 1 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.676 KB) | DOI: 10.24036/jkmp.v1i1.6

Abstract

The aim of this study was to examine the influence of entrepreneurial characteristics, business premises and entrepreneurial competence on the success of the motorbike workshops business in Baturaja. This study is a quantitative study using the ex post facto method. The population in this study were 978 automotive businesses in East Baturaja, while the sample in this study used a purposive sample where 30 samples were obtained, all of which were motorbike workshops. The results of this study indicated that the entrepreneurial characteristics variable dif not have a significant effect on the success of the business as evidenced by the t-count (0.-216) <t-Tabel (2.056), while other variables had a significant effect on the success of the business in the workshop business in East Baturaja District. It was shown that the t-count value of business location (4.178)> t-Tabel 2.056 and t-count of competency abilities (6,022)> t-Tabel 2.056.
Entrepreneurial Factors Influencing Business Success in Micro, Small and Medium Enterprises in Muaradua Subdistrict South Oku Regency Angga Gultom; Dyah Ayu Putriani
Journal of Islamic Economics Perspectives Vol 2 No 1 (2020): September (2020) Journal of Islamic Economics Perspectives
Publisher : Faculty of Economics and Islamic Business, IAIN Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.771 KB) | DOI: 10.35719/jiep.v2i1.31

Abstract

Abstract Analyzer used in this research is multiple linear regression. This study discusses the influence of the business environment, the availability of capital and marketing strategies that influence the success of Micro, Small and Medium Enterprises (UMKM) in Muaradua subdistrict South OKU Regency either simultaneously or partially. The results of this study were found positive and significant influence both partially and simultaneously between the Business Environment (X1), availability of capital (X2) and Strategic Marketing (X3) influence the entrepreneurial success (Y). R² value (Adjusted R Square) of 0.920 or (92%). This shows that the Business Environment (X1), Capital Availability (X2) and Strategic Marketing (X3) influence the entrepreneurial success (Y) while the remaining 8% are influenced or explained by other variables not included in the model of this study is the participation of members, cooperative management, cooperative management and cooperative financial report (Hanafiah, 2012). Keywords: business environment, availability of capital, marketing strategy
Co-Authors Dyah Ayu Putriani