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PENERAPAN STRATEGI BRANDING DENGAN PEMAHAMAN BACAAN GEOFFREY BROADBENT DAN J.M. BOCHENSKI PADA HUNIAN GREEN DI JAKARTA Sarah Aisha; Rafi Mentari; Marselly Dwiputri
Lakar: Jurnal Arsitektur Vol 3, No 2 (2020): Lakar: Jurnal Arsitektur
Publisher : Universitas Indraprasta PGRI

Seiring berkembangnya pembangunan hunian di Jakarta, para pengembang mulai melakukan strategi branding terhadap produk property yang dijual. Brand merupakan identitas atau nama yang mewakili produk secara keseluruhan baik produk itu sendiri, jasa yang diberikan produk tersebut, perusahaan yang memproduksi, maupun hal-hal terkait lainnya. Sedangkan Branding adalah bentuk strategi, metode, cara atau upaya menyampaikan Brand sebuah produk kepada konsumen, agar produk tersebut dikenali oleh masyarakat. Berkaca kegagalan pada suatu proses strategi branding di Pruitt-Igoe dimana disana mengandaikan bahwa desain fisik dan strategi branding yang baik dapat menjadi penentu keberhasilan atau kegagalan hunian publik, Penting untuk ditelusuri sejauh strategi Branding serta desain dalam praktik pengembangan hunian di Jakarta.. Tulisan ini membahas hasil penelitian tentang strategi Branding terhadap proyek hunian di Jakarta dengan menunjukkan sikap rasional dan empiris sesuai pemahaman bacaan Geoffrey Boradbent dan J.M. Bochenski yaitu: Mengetahui penerapan strategi Branding dengan sikap rasional terhadap hunian di jakarta. Penelitian ini menggunakan metode campuran, dimana metode kuantitatif dengan memanfaatkan data residensial dari buku direktori REI 2011 dan 2015, dan metode kualitatif melalui pengamatan langsung terhadap beberapa objek hunian yang dipilih secara acak.

PENERAPAN KESELARASAN RANGKAIAN ALUR (NARASI) DAN PENGALAMAN RUANG DALAM PSIKOLOGI ARSITEKTUR Rafi Mentari; Sarah Aisha; Marselly Dwiputri
Lakar: Jurnal Arsitektur Vol 3, No 2 (2020): Lakar: Jurnal Arsitektur
Publisher : Universitas Indraprasta PGRI

In this increasingly advanced era, there are more and more developments in architectural spaces that provide a variety of experiences for the users. These architectural spaces are generally created from the elements in the form of the surface (floor), the wall (barrier), and the roof (ceiling) which are combined with accessibility for user movement. The purpose of these elements is to fulfill space requirements that can provide a specific experience for the user. These developments are further explored in the article, in term of psychological and its relation to architecture, that the alignment of a series of plot (narrative) and spatial experiences can evoke positive emotions and feelings. This article aims to analyze the processing of a series of plot (narrative) in space so that later alignment can provide a different experience individually by emphasizing the supporting elements.

EVALUASI SISTEM DRAINASE POLDER KOTA SEMARANG DILIHAT DARI SUDUT PANDANG KOTA RAWAN BENCANA BANJIR Marselly Dwiputri; Sarah Aisha; Rafi Mentari
RUSTIC Vol 1 No 2 (2021): RUSTIC
Publisher : ITB Ahmad Dahlan Jakarta

One of the flood disasters that often hit Semarang City is caused by the lack of management of the drainage system which ultimately has great potential for the emergence of very adverse flood disasters. The condition of the drainage channel capacity that continues to decrease due to sedimentation, garbage, and poor maintenance also aggravates the flood problem in Semarang City. Flood management in Semarang City has been carried out with the development of polder system drainage in the Old City and Banger River areas of Semarang City. Based on these conditions, an analysis was carried out that aims to evaluate the concept of polder system drainage in Semarang City in solving flood problems. The method carried out in this study is to use a qualitative descriptive analysis of the flood resolution program through the polder system in Semarang City. The results of the analysis explained that the polder system had been built in accordance with existing principles and regulations but the lack of maintenance of the Polder Banger resulted in the polder function not being optimal. The concept of developing Banger polders in East Semarang was well developed based on considerations of safety, sustainability, and flexibility aspects.

Persepsi dan Preferensi Masyarakat Kota Bandung terhadap Ruang Publik Stadion Gelora Bandung Lautan Api Marselly Dwiputri; Sarah Aisha; Rafi Mentari; Nurjannah Hamdani
Lakar: Jurnal Arsitektur Vol 6, No 1 (2023)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/lja.v6i1.16560

The Gedebage Primary Center is planned to answer the problem of population density and activity density in the North Bandung Region as the Primary Center for the City of Bandung, so that the Gedebage Region is designated as the Second Primary Center for the City of Bandung in the Urban Spatial Plan. One of the infrastructures that has been built is Gelora Bandung Lautan Api Stadium. This study aims to determine the perceptions and preferences of the people of Bandung City regarding aspects of space size, security, comfort, and circulation conditions to the research area. The method used in this study is to use a quantitative descriptive method using SPSS software. The benefit of this research is to add information about the perceptions and satisfaction of the people of Bandung City towards the Gelora Bandung Lautan Api Stadium as a sports facility and one of the public space facilities. From the research conducted, the results of the analysis show that in terms of people's perception of the use of space, it is necessary to expand the jogging track and bicycle path because most of the people who come to the sports area are for jogging and cycling activities, coupled with supporting facilities, for commercial activities and recreation.

Analisis Pelayanan Jalan Soekarno-Hatta Sebelum dan Sesudah Penerapan AKB (Adaptasi Kebiasaan Baru) dalam Upaya Pencegahan dan Pengendalian Covid-19 di Kota Bandung Marselly Dwiputri; Rafi Mentari; Sarah Aisha
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): April 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.343 KB)

Kemacetan pada ruas jalan Soekarno-Hatta yang merupakan jalan arteri primer kota Bandung dapat menimbulkan kerugian materiil maupun in-materiil akibat waktu tempuh yang lama, dampak dari kemacetan tersebut dapat mempengaruhi berbagai aktivitas masyarakat Kota Bandung. Dengan pesatnya pertumbuhan lalu lintas harus diimbangi pula dengan peningkatan sarana dan prasarana transportasi yang memadai agar tidak menimbulkan hambatan dan kemacetan jalan. Tujuan penelitian ini adalah untuk mengetahui tingkat pelayanan jalan pada ruas jalan Soekarno-Hatta dan mengetahui kapasitas jalan pada lalu lintas dua lajur dua arah di lokasi penelitian sebelum dan sesudah AKB (Adaptasi Kebiasaan Baru) dalam upaya pencegahan dan pengendalian Covid-19. Berdasarkan tinjauan kinerja jalan dalam menampung volume kendaraan pada siang dan sore hari pada hari biasa dan hari libur, terdapat perbedaan volume lalu lintas kendaraan dan tingkat pelayanan lalu lintas kendaraan sebelum dan sesudah pelaksanaan AKB (Adaptasi Kebiasaan Baru), kapasitas jalan eksisting di jalan Soekarno-Hatta sebelum penerapan AKB melebihi batas pelayanan yang seharusnya, dimana tingkat pelayanan sudah berada pada level D, sedangkan setelah penerapan AKB (Adaptasi Kebiasaan Baru) tingkat pelayanan lalu lintas berubah menjadi level B. Perlu diterapkan strategi TDM (Transport Demand Management) untuk mengatasi permasalahan terkait volume dan pelayanan lalu lintas Jalan Soekarno Hatta Kota Bandung.

ISLAMIC ARCHITECTURAL CONCEPT IMPLEMENTATION IN SHARI’AH BRANDING HOUSING AT BARAZAKI RESIDENCE, DEPOK, WEST JAVA Sarah Aisha; Marselly Dwiputri; Rafi Mentari
Lakar: Jurnal Arsitektur Vol 6, No 2 (2023)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/lja.v6i2.19543

Islamic housing design concepts can be explored and inspired in designing built environments with Islamic values in Indonesia. Currently, new housing is mushrooming that is being offered by developers. One of the branding strategies undertaken by developers in the city of Depok is to promote shari'ah branding in sales. The purpose of this study focuses on housing that uses the Shari'ah branding strategy in the city of Depok by exploring whether the housing also uses the concept of Islamic architecture. The method used in this study is to use a qualitative descriptive method, where the selection of housing samples has been determined and carried out an assessment based on the data that the author has, namely housing with sharia branding that uses an Islamic architectural style. Previous research discussed the shape, pattern, and character of Islamic residential houses. Meanwhile, in this research, a typological study was carried out on the arrangement of Islamic residential areas, with limited physical and philosophical studies. Based on the results of qualitative research on the Implementation of Islamic Architecture Concepts in Barazaki Residence Housing, Depok, the concept of Islamic Architecture has not been applied either to the principles of architectural appearance or the principles of Islamic architectural space.

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