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All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Prioritas : Jurnal Pengabdian Kepada Masyarakat
Tamba, Muller
Universitas Harapan Medan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS FAKTOR YANG MEMPENGARUHI PRODUKSI JAGUNG DI KECAMATAN TIGALINGGA KABUPATEN DAIRI PROVINSI SUMATERA UTARA Muller Tamba
Bisnis-Net Vol 1, No 2 (2018)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (988.342 KB) | DOI: 10.46576/bn.v1i2.322

Abstract

PENGARUH PROMOSI DI MEDIA SOSIAL, PERSEPSI KEMUDAHAN SEBAGAI PEMBENTUK MINAT BELANJA KONSUMEN PRODUK BAKERY YANG DI MODERASI OLEH WORD OF MOUTH (STUDI KASUS PADA BAKERY CAKE DAN SHOP MEDAN) M. Ryan Syah Pangeran; M. Hermansyur; Muller Tamba
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 2 No. 02 (2022): Januari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v2i02.82

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi di media sosial dan persepsi kenyamanan terhadap minat belanja konsumen pada produk Mr. Bakery. Family Bakery Cake and Shop baik sebagian maupun bersamaan. Untuk mengetahui apakah word of mouth memoderasi pengaruh promosi di media sosial dan persepsi kenyamanan terhadap minat konsumen berbelanja produk Bakery di Mr. Family Bakery Cake and Shop. Jumlah populasi dalam penelitian ini berjumlah 159 orang, dan dengan menggunakan rumus Slovin diperoleh sampel sebanyak 114 orang. Teknik analisis yang digunakan adalah residual MRA. Hasil penelitian menunjukkan bahwa promosi di media sosial berpengaruh signifikan terhadap minat belanja konsumen pada produk Bakery di Bakery Cake and Shop Medan. Persepsi kenyamanan berpengaruh signifikan terhadap minat belanja konsumen pada produk Bakery di Bakery Cake and Shop Medan. Promosi di media sosial berpengaruh signifikan terhadap minat belanja konsumen produk Bakery yang dimoderatori dari mulut ke mulut di Bakery Cake and Shop Medan. Persepsi kenyamanan berpengaruh signifikan terhadap minat belanja konsumen pada produk Bakery yang dimoderatori dari mulut ke mulut pada Bakery Cake and Shop Medan.
PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA PRODUK DBD POWDER MEDAN Juan Sakti Gultom; T. Lyza Tahura Chairunnisa; Muller Tamba
VALUE Vol 2 No 2 (2021): Oktober 2021 - Maret 2022
Publisher : PRODI AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TJUT NYAK DHIEN (UTND)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/value.v2i2.212

Abstract

This study was conducted to determine the effect of brand awareness and perceived quality on repurchase intention mediated by customer satisfaction separately or together. The population is taken from customers who come and buy the company's products with an average of 3,250 consumers per month, a sample of 97 respondents drawn based on the slovin formula. Questionnaires are used to collect data with the data source is primary data. Data analysis techniques consist of data quality test, classical assumption test, path analysis and hypothesis testing. This study gives results that partially brand awareness has a positive but not significant effect on customer satisfaction, perceived quality has a positive and significant effect on customer satisfaction. Brand awareness and perceived quality partially have a significant effect on repurchase intention, and customer satisfaction has a positive and significant influence on repurchase intention at DBD Powder Medan. Simultaneously shows that brand awareness and perceived quality simultaneously have a significant effect on customer satisfaction. Brand awareness, perceived quality and customer satisfaction together have a positive and significant effect on repurchase intention in DBD Powder Medan.
Strategi Pemasaran Syariah Yogurt Buah Jeruk Madu Halal di Desa Sempajaya Peceran Kecamatan Berastagi – Tanah Karo Nur’ain Harahap; Muller Tamba
Prioritas: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 01 (2019): EDISI SEPTEMBER
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/prioritas.v1i01.143

Abstract

Mata Pencarian Masyarakat Desa Sempajaya pada umumnya bertani, atau berkebun sayuran dan buah-buahan. Salah satu hasil pertanian adalah buah jeruk madu, Dalam pengabdian kepada masyarakat ini melihat adanya buah jeruk madu yang berlimpah di Desa Sempajaya Peceren Kecamatan Berastagi Tanah Karo dapat dimanfaatkan sebagai bahan dasar untuk produksi yoghurt buah jeruk madu, dan dilakukan pemaparan tentang pentingnya pengurusan sertifikat halal agar konsumen merasa tenang tentang kehalalan sebuah produk yang dihasilkan oleh produsen, serta manajemen pemasaran yang dipaparkan agar produk tersebut memiliki potensi nilai jual yang tinggi dengan melihat peluang pasar, desain produk yang menarik, dan kebutuhan masyarakat terhadap suatu produk tersebut.
Perlunya Inovasi, Kreativitas, dan Pemasaran Online dalam Meningkatkan Penjualan UMKM Penjahit Keriahen Bunga Aditi; H. M. Hermansyur; Hafizah Hafizah; Muller Tamba
Prioritas: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 01 (2019): EDISI SEPTEMBER
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/prioritas.v1i01.146

Abstract

Peranan Usaha Mikro, Kecil dan Menengah (UMKM) tidak dapat dipisahkan dari upaya para Stakeholder terkait untuk mewujudkan pertumbuhan sekaligus mengangkat kesejahteraan para pelaku UMKM. Salah satu indikator meningkatnya kesejahteraan pelaku UMKM, adalah dengan meningkatnya omset penjualan. Kondisi ini diharapkan dapat tercapai, dengan memaksimalkan strategi pemasaran online, yang di-desain khusus untuk para pelaku UMKM dan saat ini penjahit keriahen juga sedang menerapkan pemasaran online untuk memasarkan produknya agar lebih banyak diketahui oleh orang lain melalui media sosial seperti facebook, whatsapp, instagram dan media sosial lainnya. Dengan terus berinovasi dan berkreativitas terhadap produk – produknya dan mengikuti gaya trend kekinian yang disukai oleh seluruh kalangan seperti anak muda maupun ibu rumah tangga. Hal ini menjadi penting, karena percepatan teknologi yang bergerak sangat cepat, menyebabkan perubahan perilaku konsumen dalam memilih dan melakukan transaksi jual beli. Situasi inilah yang mendorong UMKM harus mampu berbenah dan melakukan inovasi, untuk tidak hanya sekedar bertahan, tetapi juga mampu menikmati keuntungan finansial dari perubahan teknologi yang terjadi saat ini.
KEPEMIMPINAN TRANSFORMASIONAL TERHADAP EMPLOYEE PERFORMANCE SEBAGAI VARIABEL INTERVENING PADA PT. BANK MANDIRI (PERSERO) TBK Tasya Ayu Wirandini; Ilham Mubaraq; Muller Tamba
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 2 No 3 (2022): Edisi September
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v2i3.312

Abstract

This study aims to determine transformational leadership on employee performance through employee empowerment and employee engagement as interverning variables at PT. Bank Mandiri Medan City. The total population in this study was visiting 120 people, by using a saturated sample, the total sample of the number of employees of PT. Bank Mandiri Medan City. The analytical technique used is path analysis. While the type of research used in this study is a quantitative approach, the method used in this research is statistics with data collection techniques through questionnaires to all employees of PT. Bank Mandiri Medan City. The results showed that Transformational Leadership had a positive and significant effect on Employee Empowerment. Transformational Leadership has a positive and significant effect on Employee Engagement. Transformational Leadership has a positive and significant effect on Employee Performance. Employee Empowerment has a positive and significant effect on Employee Engagement. Employee Engagement has a positive and significant effect on Employee Empowerment at. Meanwhile, they jointly state that Transformational Leadership, Employee Empowerment, and Employee Engagement have a significant influence on Employee Performance
THE IMPACT OF ENTREPRENEURSHIP ORIENTATION AND BUSINESS STRATEGY ON COMPETITIVENESS IN IMPROVING BUSINESS PERFORMANCE Bunga Aditi; Pitono Pitono; Alvin Fahlevi; Aulia Arief; Muller Tamba
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSMEs have a strategic role in supporting regional economic growth. However, during this pandemic, SMEs are facing obstacles such as reduced sales, limited distribution capital, raw material problems, and reduced production. This research was conducted by analyzing. This research developed a theoretical model based on the Structural Equation Model (SEM) which was tested using Amos 1.8 as an analytical tool. Respondents from this study were 128 consumers of MSME products in Garut Regency. The results of this study indicate that Entrepreneurial Orientation has no effect on competitiveness, Business strategy has an effect on Competitiveness, Entrepreneurial orientation has no effect on business performance, Business strategy has no effect on business performance, Competitiveness has an effect on business performance. The implication of this study is an entrepreneurial orientation in handling doing business in MSMEs. Someone who dares to take risks can be defined as someone who is opportunity-oriented in the context of uncertainty in decision-making. The business strategy carried out has an impact on increasing competitiveness compared to competitors. Business actors are expected to be able to improve their business performance by continuing to build even better products by increasing marketing through digital marketing. Likewise, innovating products can increase profits from the business. The limitations of this study were due to the very short time, the researchers distributed questionnaires so that many respondents could not be interviewed in depth.
Work Performance Mediates the Effect of Delegation of Authority and Coordination on Employee Work Productivity at PT. PLN (Persero) Tanjung Balai Tri Oktavia Wulandari; Ilham Mubaraq Ritonga; Muller Tamba
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 01 (2023): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i01.390

Abstract

This research was carried out in PT. PLN (Persero) Tanjung Balai with the aim of knowing the effect of delegation of authority and work coordination on work productivity with mediation by employee performance. The population were employees who worked in the company as many as 133 people, sampling with census sample so that the number of samples were 133 respondents. Sources of data using primary data and data collection techniques were literature study, observation and questionnaires. Data analysis techniques consist of data quality test, classical assumption test, path analysis and hypothesis testing. Based on the results of the study showed that partially, the delegation of authority had no significant effect on employee work performance and also on employee work productivity, while work coordination had a significant effect on employee work performance and employee productivity. Employee work performance has a significant effect on employee work productivity at PT. PLN Tanjung Balai. Simultaneously showed that delegation of authority, work coordination and employee performance have positive and significant effect on employees' work productivity in PT. PLN (Persero) Tanjung Balai. Work performance mediates the effect of delegation of authority on employee work productivity, but does not mediate the effect of work coordination on employee work productivity in PT. PLN (Persero) Tanjung Balai. Delegation of authority, work coordination and work performance have moderate correlation to the work productivity of employees at PT. PLN. Work productivity of employees at PT.
Co-Authors Alvin Fahlevi Aulia Arief Bunga Aditi H.M Hermansyur Hafizah Ilham Mubaraq Ritonga, Ilham Mubaraq Juan Sakti Gultom M. Ryan Syah Pangeran Nur’ain Harahap Pitono Tasya Ayu Wirandini Tri Oktavia Wulandari