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<![CDATA[PENGARUH KUALITAS PRODUK , CITRA MEREK ,HARGA, DAN PROMOSI, TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK HONDA DI KOTA MEDAN ]]>
<![CDATA[Aditi, Bunga]]>;
<![CDATA[Hermansyur, H M]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI ]]>
Publisher : <![CDATA[JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) ]]>
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<![CDATA[This study aims to identify and explain the effect of price, promotion and distribution channel partially and simultaneously on purchasing decisions. This type of research is explanatory research with quantitative approach. The population of this research is the Honda brand car buyers in the city of Medan with a total sample of 100 people by using simple random sampling technique, questionnaire data used is Multiple Regression.The results showed that the variable product quality, brand image, price and promotion together significantly influence purchasing decisions.T test results showed that each - each variable product quality, brand image, price and promotion jointly significant effect on purchasing decisions.The company should be able to inform the Honda brand car with a better understanding of the variable product quality, brand image, Price and promotion through the sales conversations, so that they are understood in marketing their products.Keywords: product quality, brand image, pricing and promotions, and Purchase Decision]]>
<![CDATA[Innovation Product and Halal Labelization in Buying Repurchase ]]>
<![CDATA[Aditi*(1), Bunga]]>
<![CDATA[ INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 12, No 1 (2019): April - July 2019 ]]>
Publisher : <![CDATA[Universitas Prasetiya Mulya ]]>
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<![CDATA[Indonesia is a developing country which has many Small and Medium Firms (SMEs). It has a vital role in development and economic growth. The purpose of this research is to know and analyze the effect of product innovation and halal labelling in buying Repurchase. The method used in this study is descriptive analysis method by describing the data. It has been collected without intending to make conclusions to the public or generalization. Data analysis used is Multiple Linear by using SPSS software. The results showed that product innovation and halal labeling simultaneously had a positive and significant effect on buying repurchase. Partially Product Innovation and Halal Labelization have positive and significant effect in buying repurchase. Price as a moderating variable can strengthen the influence of product innovation and halal labelization in buying repurchase in SMEs of Langkat.Keywords: Innovation Product, Halal Labelization, Buying Repurchase, Price(1) Department of Management, Harapan University of Medan, Kota Medan, Indonesia* Corresponding Author https://doi.org/10.21632/irjbs.12.1.87-100]]>
<![CDATA[The Role of E-Services, Quality System and Perceived Value on Customer Satisfaction: An Empirical Study on Indonesian SMEs ]]>
<![CDATA[Aditi, Bunga]]>;
<![CDATA[Hafizah, Hafizah]]>;
<![CDATA[Hermansyur, Hermansyur]]>
<![CDATA[ Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021 ]]>
Publisher : <![CDATA[AGUSPATI Research Institute ]]>
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DOI: 10.7777/jiemar.v2i3.195
<![CDATA[The purpose of this study is to analyze e-service, system quality, perceived value and satisfaction for customer of Indonesian SMEs. This research was conducted by distributing 140 online questionnaires to customer of Indonesian SMEs and there were 124 questionnaires that were reversed and processed. Sampling method with snowball sampling. The test was carried out with the help of a statistical tool in the form of Structural Equation Modeling (SEM) based on Partial Least Square version 3. The results showed that Based on the results of the hypothesis testing, there was a positive and significant relationship between E-Service and Perceived Value. there was a positive and not significant relationship between System Quality and Perceived Value. that there was a positive and significant relationship between perceived value and e-satisfaction. there was a positive and significant relationship between E-Service and e-satisfaction through perceived value. This study found that e-service has a positive and significant impact on e-satisfaction through perceived value. There are a positive and not significant relationship between system quality and e-satisfaction through perceived value. The novelty of this research is the correlation model of effect of e-service, system quality and perceived value on e-satisfaction of SMEs.]]>
<![CDATA[Innovation Product and Halal Labelization in Buying Repurchase ]]>
<![CDATA[Aditi, Bunga]]>
<![CDATA[ INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 12, No 1 (2019): April - July 2019 ]]>
Publisher : <![CDATA[Universitas Prasetiya Mulya ]]>
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<![CDATA[Indonesia is a developing country which has many Small and Medium Firms (SMEs). It has a vital role in development and economic growth. The purpose of this research is to know and analyze the effect of product innovation and halal labelling in buying Repurchase. The method used in this study is descriptive analysis method by describing the data. It has been collected without intending to make conclusions to the public or generalization. Data analysis used is Multiple Linear by using SPSS software. The results showed that product innovation and halal labeling simultaneously had a positive and significant effect on buying repurchase. Partially Product Innovation and Halal Labelization have positive and significant effect in buying repurchase. Price as a moderating variable can strengthen the influence of product innovation and halal labelization in buying repurchase in SMEs of Langkat.Keywords: Innovation Product, Halal Labelization, Buying Repurchase, Price(1) Department of Management, Harapan University of Medan, Kota Medan, Indonesia* Corresponding Author https://doi.org/10.21632/irjbs.12.1.87-100]]>
<![CDATA[PENGARUH KUALITAS PRODUK , CITRA MEREK ,HARGA, DAN PROMOSI, TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK HONDA DI KOTA MEDAN ]]>
<![CDATA[Bunga Aditi]]>;
<![CDATA[H M Hermansyur]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v3i2.342
<![CDATA[This study aims to identify and explain the effect of price, promotion and distribution channel partially and simultaneously on purchasing decisions. This type of research is explanatory research with quantitative approach. The population of this research is the Honda brand car buyers in the city of Medan with a total sample of 100 people by using simple random sampling technique, questionnaire data used is Multiple Regression.The results showed that the variable product quality, brand image, price and promotion together significantly influence purchasing decisions.T test results showed that each - each variable product quality, brand image, price and promotion jointly significant effect on purchasing decisions.The company should be able to inform the Honda brand car with a better understanding of the variable product quality, brand image, Price and promotion through the sales conversations, so that they are understood in marketing their products.Keywords: product quality, brand image, pricing and promotions, and Purchase Decision]]>
<![CDATA[Analisis Strategi Kemudahan Pelayanan Dan Akurasi Ppob Terhadap Kinerja Payment Point Online Banking (PPOB) Pada Pelanggan Pt Perusahaan Gas Negara ]]>
<![CDATA[Bunga Aditi]]>
<![CDATA[ JURNAL ILMIAH MANAJEMEN & BISNIS Vol 17, No 2 (2016): Oktober - Maret ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ]]>
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DOI: 10.30596/jimb.v17i2.995
<![CDATA[Metode dalam penelitian ini dengan pendekatan survey, jenis penelitian ini adalah deskriptif kuantitatif Eksplanatory.Metode pengumpulan data dilakukan dengandaftar pertanyaandan studi dokumentasi. Metode analisis data dengan menggunakan regresi linear berganda. Hasil penelitian menunjukkan Kemudahan pelayanan dan Akurasi PPOB secara bersama-sama berpengaruh positif dan signifikan dalam meningkatkan kinerja PPOB pada pelanggan PT Perusahaan Gas Negara.Kemudahan pelayanan secara parsial berpengaruh positif dan signifikan dalam meningkatkan kinerja PPOB, Akurasi PPOB secara parsial berpengaruh positif dan signifikan dalam meningkatkan kinerja PPOB. Hasil penelitian menunjukkan Akurasi PPOB yang dominan dalam meningkatkan kinerja PPOB pada pelanggan PT Perusahaan Gas Negara.Nilai koefisien determinasi (R square) menunjukkan bahwa kemampuan. Kemudahan pelayanan dan Akurasi PPOB dapat menjelaskan variasi cukup kuat dalam meningkatkan kinerja PPOB pada pelanggan PT Perusahaan Gas Negara. Kata Kunci : Pelayanan, Akurasi PPOB, Kinerja Payment]]>
<![CDATA[Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan ]]>
<![CDATA[Bunga Aditi]]>;
<![CDATA[HM Hermansyur]]>
<![CDATA[ JURNAL ILMIAH MANAJEMEN & BISNIS Vol 19, No 1 (2018): April - September ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ]]>
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DOI: 10.30596/jimb.v19i1.1743
<![CDATA[This study aims to identify and explain the influence of product attributes, product quality, and partial and simultaneous promotion on purchasing decisions. This type of research is explanatory research with a quantitative approach. Sampling using Non-Probability Sampling is the saturated sampling of 100 respondents using multiple linear regression analysis techniques. The results showed that the variable product attributes, product quality, promotion of partially significant effect on purchasing decisions. The results of the simultaneous shows that the variable product attributes, product quality, and promotion significantly influence purchasing decisions. Therefore, the company should be able to inform the Honda brand car with a better understanding of product attributes, product quality, and price through the sales conversations, so that they are understood in marketing their products.]]>
<![CDATA[PENGARUH INOVASI DAN KREATIVITAS TERHADAP KEPUASAN KONSUMEN PADA UMKM DI KOTA MEDAN ]]>
<![CDATA[Bunga Aditi]]>
<![CDATA[ JUMANT Vol 7 No 1 (2017): JURNAL Manajemen Tools ]]>
Publisher : <![CDATA[UNIVERSITAS PEMBANGUNAN PANCA BUDI ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh inovasi, kreativitas terhadap kepuasan konsumen di kota Medan, secara partial dan simultan terhadap kepuasan konsumen. yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dari penelitian ini adalah pembeli/konsumen di kota Medan dengan total sampel sebanyak 100 orang dengan menggunakan teknik simple random sampling, Kuesioner data yang digunakan adalah Regresi berganda. Hasil penelitian menunjukkan bahwa variabel inovasi dan kreativitas UMKM secara bersama-sama berpengaruh signifikan terhadap kepuasan konsumen. Dengan demikian, sebaiknya UMKM di kota Medan harus lebih berinovasi , dan berkreativitas dalam menghadapi persaingan UMKM.]]>
<![CDATA[PENGARUH KETANGGAPAN, DISKON HARGA DAN BUKTI FISIK TERHADAP KEPUASAN KONSUMEN DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL MODERATING PADA PT GO-JEK DI KOTA MEDAN ]]>
<![CDATA[Bunga Aditi]]>
<![CDATA[ JUMANT Vol 11 No 1 (2019): JURNAL Manajemen Tools ]]>
Publisher : <![CDATA[UNIVERSITAS PEMBANGUNAN PANCA BUDI ]]>
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<![CDATA[Kepuasan konsumen merupakan suatu wujud dari perasaan konsumen terhadap suatu produk atau jasa apakah sesuai dengan yang diharapkan. Tercapainya kepuasan konsumen merupakan salah satu tujuan utama yang ingin dicapai setiap perusahaan Industri online yang semakin kompetitif, memberikan gambaran kepada pelaku industri online dapat menawarkan produk yang tepat kepada para konsumen, dengan ketanggapan yang terbaik , diskon harga dan mereka yang terkenal. Oleh karena itu, perlu adanya pemahaman mengenai target pasar atau konsumen yang akan dilayani karena merupakan hal yang sangat penting dalam meningkatkan kegiatan bisnis. Semakin ketatnya persaingan bisnis saat ini mengakibatkan perusahaan dihadapkan pada tantangan untuk dapat mempertahankan kelangsungan hidup. Salah satunya PT GO-JEK di Kota Medan. Tujuan penelitian ini untuk mengetahui dan menganalisis Pengaruh Ketanggapan, Diskon Harga dan Bukti fisik Terhadap Kepuasan konsumen dengan sikap konsumen sebagai variabel moderating Pada PT GOJEK di Kota Medan Metode yang digunakan dalam penelitian ini adalah metode analisis deskriptif dengan cara mendeskripsikan atau menggambarkan data yang telah terkumpul sebagaimana adanya tanpa bermaksud membuat kesimpulan yang berlaku untuk umum atau generalisasi. Metode analisis data yang digunakan adalah Regresi Linear Berganda dengan menggunakan software SPSS. Hasil penelitian menunjukkan Ketanggapan, Diskon Harga dan Bukti fisik secara simultan berpengaruhpositif dan signifikan terhadap Kepuasan konsumen pada PT GO-JEK di Kota Medan. Hasil penelitian menunjukkan secara parsial Ketanggapan berpengaruh positif dan signifikan terhadap Kepuasan konsumen pada PT GO-JEK di Kota Medan. Hasil penelitian menunjukkan secara parsial Diskon Harga berpengaruh positif dan signifikan terhadap Kepuasan konsumen pada PT GO-JEK di Kota Medan. Hasil penelitian menunjukkan secara parsial Bukti fisik berpengaruh positif dan signifikan terhadap Kepuasan konsumen pada PT GO-JEK di Kota Medan. Koefisien determinasi (R2) dari variabel Ketanggapan, Diskon Harga dan Bukti fisik mampu menjelaskan Kepuasan konsumen PT GO-JEK di Kota Medan sebesar 70,8% sedangkan sisanya sebesar 29,2% dijelaskan oleh variabelvariabel independen yang tidak diteliti. Sikap konsumen sebagai variabel moderating yang dapat memperkuat pengaruh Ketanggapan, Diskon Harga dan Bukti fisik Terhadap Kepuasan konsumen pada PT GO-JEK di Kota Medan.]]>
<![CDATA[Pengaruh Employee Engagement, Quality Of Work Life, dan Kepercayaan pada Pimpinan terhadap Organizational Citizenship Behaviour ]]>
<![CDATA[boris stefen]]>;
<![CDATA[H.M Hermansyur]]>;
<![CDATA[Bunga Aditi]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 2 No 01 (2020): Artikel Agustus 2020 ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v2i01.359
<![CDATA[The main objective of this research is to clarify the influence of Employee Engagement, Quality of Work Life, and Leader Trust to Organizational Citizenship Behaviour in PT Jiwasraya Insurance on Medan. The population in this study were all employees working, amounting to 140 people with samples taken by 100 people. This type of research is associative research. Methods of collecting data in this study were questionnaires and interviews. The research method used in this study is multiple linear regression analysis. Based on the results obtained, H1 is accepted for the Employee Engagement variable with alpha 1%. Thus, partially that the Employee Engagement variable has a significant effect on Organizational Citizenship Behavior, H2 is rejected for the Quality of Work Life variable. Thus, partially that the Quality of Work Life variable does not have a significant effect on Organizational Citizenship Behavior, H3 is rejected for the Trust variable in the Leader. Thus, partially that the variable Trust in leadership does not have a significant effect on Organizational Citizenship Behavior, It concluded that H4 simultaneous Employee Engagement, Quality of Work Life, and Trust in Leaders do not have a significant effect on Organizational Citizenship Behavior at PT. Jiwasraya Insurance (Persero) Medan.]]>
