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All Journal Jurnal Samudra Ekonomi dan Bisnis Amwaluna Jurnal Ekonomi dan Keuangan Syariah JIHBIZ :Global Journal of Islamic Banking and Finance. Jurnal Investasi Islam Jurnal Ilmiah Mahasiswa Ekonomi Islam (JIMEKI) Share: Jurnal Ekonomi dan Keuangan Islam JIEPS: Jurnal Ilmiah Ekonomi Islam dan Perbankan Syariah Fakultas Agama Islam Universitas Muhammadiyah Aceh Jurnal Ekonomi Regional Unimal Mutanaqishah: Journal of Islamic Banking Journal of Accounting Research, Organization and Economics (JAROE) EKOBIS SYARIAH Proceedings of Femfest International Conference on Economics, Management, and Business JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan
Ana Fitria
Universitas Islam Negeri Ar-Raniry Banda Aceh
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan

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IMAGE AND SERVICE ACCESSORIES: THE EFFECT ON CUSTOMER LOYALTY Muhammad Adnan; Ana Fitria; Maulidia Agustina
JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Vol. 7 No. 1 (2023): Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)
Publisher : IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jeskape.v7i1.510

Abstract

Traditional use of the word "loyalty" refers to a customer's commitment to certain banking-related goods or brands. This research intends to assess the influence of image and service accessories on customer loyalty at the Singkil Branch of PT. Bank Aceh Syariah. All clients of the Bank Aceh Syariah Singkil Branch are the population for this associative quantitative study, and the sample approach is accidental sampling. A questionnaire with a Likert scale that was evaluated for validity and reliability was used to gather data. The findings of multiple linear regression analysis reveal that image and accessories have a considerable influence on consumer loyalty, either concurrently or separately. These findings emphasize the significance of a favorable image and appealing service accessories in fostering customer loyalty at the PT. Bank Aceh Syariah Singkil Branch. The implication is that businesses must continually monitor the image they convey to their clients and assure the provision of appealing service accessories.
Co-Authors Abdul Jalil Salam Abrar Amri Ade Risma Aida Yulia Azharsyah Ibrahim Azimah Dianah Cut Afrianandra Dhea Purnama Nurman Elisa Maidari Hayatul Khusna Irham Fahmi Israk Ahmadsyah Linda Linda Maulidia Agustina Mira Dira Darmah Muhammad Adnan Muhammad Zulhilmi Nevi Hasnita Nevi Hasnita Rina Desiana Riza Aulia Syahminan Syahminan Teuku Syifa Fadrizha Nanda Ulfa Noviana Zahra Zulchayra Zulfahri, Zulfahri