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All Journal Jurnal Riset Bisnis dan Manajemen Tirtayasa Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Integrasi Sumber Daya Manusia
Liza Mumtazah Damarwulan
Universitas Sultan Ageng Tirtayasa
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Peningkatan Kekuatan Jejaring Wirausaha dan E-Marketing UMKM di Banten dalam menghadapi dampak Pandemic Covid-19 Liza Mumtazah Damarwulan; Agus David Ramdansyah; Lutfi Lutfi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 3 (2021): Journal of Education, Humaniora and Social Sciences (JEHSS) April
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1133.193 KB) | DOI: 10.34007/jehss.v3i3.495

Abstract

This study aims to explore the economic impact, especially UMKM players in Banten on the spread of covid-19, and to identify the strength of entrepreneurial networks and the use of e-marketing by UMKM in Banten during the covid-19 pandemic. The method used in this study was analyzed by sampling using a questionnaire as a data collection tool. This questionnaire includes closed questions, measured on a nominal scale. The collected data were analyzed using the AMOS Statistical Package for the Social Sciences (SPSS) software. The results showed that there had been a decline in the marketing performance of UMKM due to the impact of the Covid-19 pandemic. And it is proven that the quality of entrepreneurial networks and e-marketing can improve the marketing performance of UMKM. From this research, a model for strengthening UMKM in dealing with the impact of the Covid-19 pandemic is obtained by strengthening entrepreneurial networks and the use of e-marketing, so that UMKM in Banten in particular and UMKM in Indonesia in general, do not fall into business collapse caused by the spread of Covid-19. The conclusion of this study is expected to contribute to the development of management science, especially marketing, entrepreneurship and the development of UMKM in dealing with the impact of the Covid-19 pandemic.
Mediasi Kepercayaan Konsumen Pada Hubungan Kualitas Produk Dan Persepsi Risiko Terhadap Keputusan Pembelian Di Marketplace (Survey pada Mahasiswa Universitas Sultan Ageng Tirtayasa) Mervyn Yudikaputra Simarmata; Edi Rahmat Taufik; Liza Mumtazah Damarwulan
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 5, No 1 (2021)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v5i1.11539

Abstract

The number of e-commerce businesses provides fierce competition in the marketplace in Indonesia. This study aims to analyze the role of trust as a mediator between the relationship of product quality and risk perception of purchasing decisions in the marketplace. The study used a survey method, which was carried out on Sultan Ageng Tirtayasa University students with accidental sampling technique. The amount of data processed as many as 100 samples by the SEM-PLS method. Based on the research results obtained that all hypotheses are accepted, meaning that product quality has a positive and significant effect on purchasing decisions and trust, risk perception has a negative and significant effect on purchasing decisions and trust, trust has a positive and significant effect on purchasing decisions. Trust is proven capable of mediating the relationship between product quality and risk perception of purchasing decisions.
Moderation: work culture to improve employee performance with a non-physical work environment Slamet Riyanto; Liza Mumtazah Damarwulan; Didit Haryadi
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3258

Abstract

Organizations can achieve success through their resources, especially human resources. Therefore, employees become the locomotor in making a real contribution to the organization's success on an ongoing basis. Of course, only employees with optimal performance achieve this success. However, to maximize employee performance, there must be a strategy to increase it. This study aims to find out how this strategy improves employee performance. The PLS-SEM approach is used in this study. The results of this study indicate that the non-physical work environment and culture can affect employee performance. Work culture can strengthen the effect of the non-physical work environment on employee performance
Mediasi komitmen organisasi pada kompetensi kerja dan motivasi kerja dalam meningkatkan kinerja tenaga penyuluh Erma Suriadarma; Agus David Ramdansyah; Liza Mumtazah Damarwulan
Jurnal Integrasi Sumber Daya Manusia Vol. 1 No. 2 (2023): Maret 2023
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/jisdm.v1i2.225

Abstract

This study aims to examine the effect of competence and work motivation in improving the performance of extension workers through organizational commitment as an mediation variable. The object of this research is the Field Cooperative Extension Officer of the Banten Province Cooperatives and SMEs Office. The population in this study was 50 people, while the sampling used a survey technique or saturated sample, which means that the entire population was sampled. The results of this study indicate that competence directly has a significant impact on the performance of extension workers but does not have a significant impact on organizational commitment. Furthermore, work motivation has a significant effect on the performance of the extension workers and organizational commitment, while organizational commitment has a significant impact on the performance of the extension workers. On the other hand, organizational commitment can mediate between work motivation and performance of extension workers but cannot mediate on the competence and performance of extension workers.
Co-Authors Agus David Ramdansyah Didit Haryadi Erma Suriadarma Lutfi Mervyn Yudikaputra Simarmata Slamet Riyanto Taufik, Edi Rahmat