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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Riset Bisnis dan Manajemen Tirtayasa Organum: Jurnal Saintifik Manajemen dan Akuntansi International Journal of Social Science Husnayain Business Review Jurnal Pengabdian Teratai NEAR: Jurnal Pengabdian kepada Masyarakat
Taufik, Edi Rahmat
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Orientasi Kewirausahaan dan Inovasi Produk pada Masa Pandemi Covid-19 terhadap Kinerja Pemasaran UMKM di Kota Tangerang Humairoh Humairoh; Suharyadi Suharyadi; Edi Rahmat Taufik
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 4, No 2 (2021): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2021
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v4i2.147

Abstract

The Tangerang City convection MSMEs experienced a shock from a decline in demand due to economic instability caused by the Covid-19 pandemic. Tangerang City MSMEs need a survival strategy to be able to maintain their business in the midst of the Covid-19 pandemic. However, the MSMEs of Tangerang City are still experiencing obstacles in their entrepreneurial orientation and product innovation. The purpose of this study was to analyze the effect of entrepreneurial orientation and product innovation on the marketing performance of MSMEs in Tangerang City. The sample is 100 respondents. The research data was obtained by distributing questionnaires to the MSMEs business actors in Tangerang City. The data analysis technique used regression analysis with the help of SPSS software version 22. This study resulted in both partial and simultaneous entrepreneurial orientation and product innovation having a positive and significant effect on marketing performance. This study found that to improve marketing performance, business owners are responsible for finding solutions to obstacles that occur, proactively see opportunities by innovating to create new products to meet the needs of existing customers and new consumers, seek innovation ideas by listening to consumer desires and making products. that has distinctive characteristics, to continue to innovate and improve the quality of the products produced, and to increase business targets and expand product marketing so as to increase profits. The implication of this research is that MSMEs have to use online technology, namely social media and e-commerce market places in order to reach wider consumers, innovate in design and style so as to increase business profits. 
Mempertahankan Loyalitas Nasabah Melalui Kepuasan Dan Kepercayaan Nasabah Muslim Muslim; Edi Rahmat Taufik; Lutfi Lutfi
Sains: Jurnal Manajemen dan Bisnis Vol 12, No 2 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v12i2.7286

Abstract

Today's banking business is ver competitive, it requires hard work by a company to be able to compete with others. For this reason, changes need to be made, including marketing strategy strategies, especially services, because banks are engaged in services. The purpose of this study is to explain the effect of service quality on customer loyalty and customer satisfaction and customer trust as an intervening variable in Serang BPR banks. The research was carried out by taking a sample using 6 x 16 indicators, namely 96 samples at a minimum, but a maximum of 100 respondents were used. Data collection was obtained from 100 respondents, specifically for customers saving savings products at BPR Serang banks. by giving a questionnaire. Processing of respondents' answers was analyzed qualitatively and quantitatively, using analytical engineering methods using Smart PLS version 2.0.m3. The results of the analysis show that the direct influence of service quality on customer satisfaction is positive and significant. and the direct influence of service quality on customer trust is positive and significant. then the quality of service to customer loyalty is positive and non significant. customer satisfaction with customer loyalty is positive and significant. and customer trust in customer loyalty which is positive and significant.
Mediasi Kepercayaan Konsumen Pada Hubungan Kualitas Produk Dan Persepsi Risiko Terhadap Keputusan Pembelian Di Marketplace (Survey pada Mahasiswa Universitas Sultan Ageng Tirtayasa) Mervyn Yudikaputra Simarmata; Edi Rahmat Taufik; Liza Mumtazah Damarwulan
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 5, No 1 (2021)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v5i1.11539

Abstract

The number of e-commerce businesses provides fierce competition in the marketplace in Indonesia. This study aims to analyze the role of trust as a mediator between the relationship of product quality and risk perception of purchasing decisions in the marketplace. The study used a survey method, which was carried out on Sultan Ageng Tirtayasa University students with accidental sampling technique. The amount of data processed as many as 100 samples by the SEM-PLS method. Based on the research results obtained that all hypotheses are accepted, meaning that product quality has a positive and significant effect on purchasing decisions and trust, risk perception has a negative and significant effect on purchasing decisions and trust, trust has a positive and significant effect on purchasing decisions. Trust is proven capable of mediating the relationship between product quality and risk perception of purchasing decisions.
Mediasi Kepuasan Nasabah Pada Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Loyalitas (Studi Pada PT. Bank Syariah Mandiri KCP Pandeglang) Eka Cahya Agustiansyah; Edi Rahmat Taufik
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 3, No 1 (2019)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v3i1.9361

Abstract

Generally unsatisfied customers will convey bad experiences to others and it will cause big losses for the company. This study aims to improve customer loyalty through service quality and corporate image mediated by customer satisfaction. The research used SEM-PLS method which was done on 100 BSM customers in KCP Pandeglang using accidental sampling technique. The result of the research shows that service quality has positive and significant influence to customer loyalty, corporate image has no effect to customer loyalty, service quality has positive and significant effect to customer satisfaction, corporate image has positive and significant impact to customer satisfaction, and satisfaction has positive and significant impact to customer loyalty. Customer satisfaction is proven to mediate partial service quality to customer loyalty
MEMBERIKAN PELATIHAN MICROSOFT OFFICE POWERPOINT MELALUI APLIKASI ZOOM DITENGAH PANDEMI COVID-19 BAGI SISWA MADRASAH TSANAWIYAH Ahmad Nurdin Hasibuan; Marsadi Aras; E. Taufik Rahmat
Jurnal Pengabdian Teratai Vol 2 No 1 (2021): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.175 KB) | DOI: 10.55122/teratai.v2i1.247

Abstract

The shift of conventional learning systems to online systems is very, very sudden, there has been no thorough preparation. But everything must be carried out so that the learning process continues to run smoothly and all students actively participate in learning even in the Covid-19 pandemic situation. Microsoft Office PowerPoint or PowerPoint is a computer program that is used for presentations, this application was developed by Microsoft in a package of office applications, namely Microsoft Office, in addition to Microsoft Word, Excel, Access and several other programs. PowerPoint runs on Microsoft Windows and Apple Macintosh for Apple Mac OS users, although initially this application runs on the Xenix operating system. PowerPoint has been widely used, especially in offices and business people, teachers, students, and trainers. His version continues to grow from the 2003 version of the Microsoft Office System, Microsoft changed the name from Microsoft PowerPoint alone to Microsoft Office PowerPoint. Then, in Office 2013, the name is simply abbreviated as PowerPoint and it continues to develop PowerPoint is version 15 and so on until now
Purchase Decision Analysis Through Price Policy And Brand Image Edi Rahmat Taufik
Husnayain Business Review Vol. 1 No. 1 (2021)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v1i1.580

Abstract

This study aims to analyze the price policy and brand image in relation to purchasing decisions. This type of research is quantitative research using a survey method of 95 respondents. Data collection uses a questionnaire as a data collection tool. Data analysis used validity test, reliability test, classical assumption test, multiple linear regression and determination analysis. AnaStatistical analysis shows that in partial testing the price variable has no effect on purchasing decisions, while brand image has a positive and significant effect on purchasing decisions. Furthermore, in simultaneous testing that price and brand image have a positive and significant effect on purchasing decisions. To find out the contribution of research variables (price and brand image) to purchasing decisions, it is carried out using analysis of the coefficient of determination, and the result is 0.43 or 43% and the rest of the purchasing decisions are influenced by other variables of 0.57 or 57%, namely other variables. for example advertising, product quality and others, which are not included in this research model. key word: Price, Brand Image, Purchase Decision.
Membangun Aplikasi E-Tourism Ekowisata Berbasis Android di Kabupaten Pringsewu Citrawati Jatiningrum; Abshor Marantika; Edi Rahmat Taufik; Mutiara Rengganis
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v2i2.750

Abstract

Ekowisata merupakan salah satu kegiatan pariwisata yang berwawasan lingkungan dengan mengutamakan aspek konservasi alam, aspek pemberdayaan sosial budaya ekonomi masyarakat lokal serta aspek pembelajaran dan pendidikan. Kegiatan Pengabdian ini bertujuaan untuk membangun aplikasi pencarian ekowisata dikabupaten Pringsewu berbasis Android. Aplikasi ini diharapkan akan memberikan kemudahan bagi wisatawan, dan masyarakat ..dalam mencari informasi tentang ekowisata di Kabupaten Pringsewu. Metode yang digunakan dalam aplikasi ini metode SDLC model waterfall. Aplikasi pencarian ekowisata dikembanngkan sebagai media untuk memudahkan masyrakat dalam mencari informasi tentang ekowisata. Aplikasi ekowisata ini memberikan berbagai informasi tentang ekowisata sepertifasilitas dan even atau kegiatan yang ada. Aplikasi ini..juga..menampilkan..peta..yang..dapat..membantu wisatawan dalam mengamati arah objek wisata. Kontribusi kegiatan ini bagi kabupaten Pringsewu adalah membantu meningkatkan jumlah kunjungan wisatawan local maupun internasional dan memajukan pariwisata pada kabupaten Pringsewu
PURCHASE DECISION ANALYSIS THROUGH PRICE AND PRODUCT QUALITY Edi Rahmat Taufik
International Journal of Social Science Vol. 1 No. 3: October 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i3.5612

Abstract

The purpose of this study is to determine the results of the analysis of purchasing decisions through price and product quality. This type of research is quantitative analysis using survey methods and sampling techniques using incidental sampling techniques, where consumers who come to marketing locations fill out questionnaires. The number of samples analyzed was 97 respondents. The data analysis method used is multiple regression analysis, using SPSS software (statistical package for social science) version 26.0 as a data analysis tool. The results showed that the price variable had a significant positive effect on purchasing decisions and product quality had a positive and significant effect on purchasing decisions. Furthermore, price and product quality simultaneously have a positive and significant effect on purchasing decisions
Meningkatkan Repurchase Intention Melalui Perceived Ease Of Use dan Perceived Enjoyment Deva Muzdalifa; Edi Rahmat Taufik
Tirtayasa Ekonomika Vol 18, No 1 (2023)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v18i1.19907

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh hubungan antara perceived ease of use dan perceived enjoyment terhadap repurchase intention dengan customer trust sebagai variabel intervening. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif deskriptif. Populasi dalam penelitian ini adalah seluruh pengguna e-commerce Sociolla di Kota Serang. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Jumlah sampel dalam penelitian ini sebanyak 120 sampel. Metode analisis data dalam penelitian ini adalah dengan menggunakan Structural Equation Modelling (SEM) dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived enjoyment berpengaruh positif dan signifikan terhadap repurchase intention, perceived ease of use dan perceived enjoyment berpengaruh positif dan signifikan terhadap customer trust, customer trust berpengaruh positif dan signifikan terhadap repurchase intention, dan customer trust mampu memediasi hubungan antara perceived ease of use dan perceived enjoyment terhadap repurchase intention secara positif dan signifikan.
Co-Authors Abshor Marantika Ahmad Nurdin Hasibuan Citrawati Jatiningrum Deva Muzdalifa Eka Cahya Agustiansyah Humairoh Humairoh Liza Mumtazah Damarwulan Lutfi Marsadi Aras Mervyn Yudikaputra Simarmata Muslim Muslim Mutiara Rengganis Rahul Chauhan Rulinawaty Rulinawaty Samsurijzal Hasan Suharyadi Suharyadi Susie Perbawasari