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All Journal Jurnal Ekonomi dan Kewirausahaan Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)
Rahayu Triastity
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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MARKETING PLAN SEBAGAI UPAYA PENCAPAIAN STRATEGI PEMASARAN PERUSAHAAN JANGKA PANJANG Triastity, Rahayu
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 1 (2011): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Marketing plan is an important element in a company business plan. Marketing plan is conducted annually focused on implementation of decision dealing with marketing variable mix that is product, price, distribution, and promotion. Marketing plan must be monitored regularly especially in the beginning stage, as part of business plan. Marketing plan provides data for the company about neighborhood description, tactics and specific objectives that will be achieved. Marketing plan also describes a measurable standard norm, provides a base for the next plan, as well arranges specific marketing action, which is aimed to encourage along term factory strategy achievement. While the Marketing plan process consists of five stages: 1) Conduct a situation analysis, 2) Develop marketing objectives, 3) Determine positioning and deferential advantage, 4) Select target market and measure market demand, 5) Design a strategic marketing mix. Keywords: marketing mix marketing plan, marketing strategic, market response.
CUSTOMER RELATIONSHIP MANAGEMENT: UPAYA PENCAPAIAN PROFITABILITAS JANGKA PANJANG Triastity, Rahayu
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The rapidly and constantly changing business environment has forced businesses to reconsider their strategies in maintaining their customer base. Customers nowadays have a wide array of product choices, and worst – they are becoming increasingly disloyal. Such facts pose serious threats for some companies. For those who want to keep their customer base, an integrated approach of maintaining and managing customer relationship must be taken. This article proposes an integrated framework of managing relationship with customers. Database marketing, total quality philosophy, value chain integration, customer service-oriented culture, and strategic human resource management must be implemented comprehensively to provide customer satisfaction and long-term beneficial relationship which eventually will increase profitability.   Keywords: customer relationship management, relationship marketing, total quality, database marketing customer satisfaction, long-term relationship, value chain integration, profitabilitas.
BISNIS DAN TANGUNG JAWAB SOSIAL Triastity, Rahayu
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 1 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The dynamic changes of the environment which are caused by the internal and external causer have forced the businessmen not only to increase the profit and work systems but also to care for the social problems. The more power the businessmen have the more significant effect of quality of life the people have, whether as individual or as society. Even, it influences all lives in the world. This phenomenon brings the statement of Corporate Social Responsibility (CSR). CSR emphasizes that the responsibility of a company is not just for economic activities (creating profit for the continuity of the business), but also for the social responsibility including the environment. The social responsibility in the field of business, is not only oriented on social commitment which emphasizes on humanism approach, love, interest in religion, morality, and the like, but also duties that must be done by the businessmen to solve the social problems appeared in the society. In its development CSR has much been purposely done, it means that applying CSR is the investment of the development and the continuity of the business do the business is not considered as cost but as profit. Even, now days CSR has become the global trend. Keywords: business, corporate social responsibility
PENGABDIAN MASYARAKAT DENGAN TEMA PENGELOLAAN MANAJEMEN SUMBER DAYA MANUSIA (MSDM) PADA UKM SANGKAR BURUNG DI KELURAHAN BANYUANYAR KECAMATAN BANJARSARI KOTA SURAKARTA Triastity, Rahayu
ADI WIDYA : JURNAL PENGABDIAN MASYARAKAT Vol 2, No 2 (2018): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (36.173 KB) | DOI: 10.20884/1.awpm.2018.2.2.2503

Abstract

Community Services Program aims in order so that SME have the ability to Community services program aims in order so that SMES have the entrepreneurial spirit so that there is continuity of effort, which could ultimately increase revenue. Target audience this community service activities is SME Birdcage in Village of Banyuanyar sub-district of Banjarsari town of Surakarta. Extension methods include lectures, discussions, question and answer. Activity plan extension done 2 times, the first meeting of a talk foster entrepreneurial soul, second meeting: improving the skills of the production. The outer of this activity are: 1) the SME has the spirit of entrepreneurship. 2) SME have the skills to make bird cage. The transfer of science and technology held it aims so that SME have a spirit of entrepreneurship and have skills in making bird cage.Key words: entrepreneurial spirit, production skills, SME
ANALISIS PENGARUH HARGA, PROMOSI, SALURAN DISTRIBUSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL (Survei pada Konsumen Toyota Calya di Nasmoco Ringroad Surakarta) Ariyanto, Aprilia; Triastity, Rahayu; Susanti, Retno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 4 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to the analyze of the significance of the price, promotion, channel distribution and quality of the product of purchasing decisions. This research is a survey on customers by Calya in Nasmoco Ringroad Surakarta. The type of data used quantitative and qualitative data. The source data used is the primary and secondary data. The population of this research are customers who are doing the buying decisions of Toyota Calya in Nasmoco Ringroad Surakarta with sample 50 people by census. Data collection technique used quetionnaire and literature. Data were analyzed used instrument test, classic assumption test, descriptive, multiple linear regression, t-test, F and coefficient of determination. The result of research shows that proce have a significant effect while the promotion, channel distribution and quality of products don’t have a significant effect on purchasing decisions.Keywords: price, promotion, channel distribution, quality products.
PENGARUH MOTIVASI, KEPUASAN, DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI RRI SURAKARTA (Survei pada Pegawai RRI Surakarta) Nugrahaningrum, Rosita Okta; Triastity, Rahayu; Sunarso, Sunarso
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 3 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to analyze the influence of motivation, satisfaction and work discipline together have a significant effect on the performance of RRI Surakarta employees partially and simultaneously. The population of this study was all RRI Surakarta employees using a sample of 44 respondents. Data collection techniques using questionnaire instruments through testing validity and reliability. Regression requirements test uses classic assumption test and Multiple Linear Regression Test, t test, F test and Determination coefficient (R2). The conclusion using the t test shows that motivation has a significant effect on the performance of employees at the RRI Surakarta, this is evidenced by the t test that produces a value of t = 2,467 > t table = 2,021. Satisfaction has a significant effect on the performance of employees at RRI Surakarta, this is evidenced by the t test that produces a value of t = 2,699 > t table = 2,021. Work discipline has a significant effect on the performance of employees at the RRI Surakarta, this is evidenced by the t test that produces a probability value of t = 3,967> t table = 2,021. Concluded that motivation, satisfaction and work discipline affect employee performance.Keywords: motivation, satisfaction, work discipline, employee performance
PENGARUH LOKASI, KUALITAS PELAYANAN, DAN FASILITAS HOTEL TERHADAP KEPUTUSAN MENGINAP PELANGGAN DI HOTEL (Survei pada The Margangsa Hotel Surakarta) Suci, Gadis Prasetiya; Triastity, Rahayu; Sumaryanto, Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 3 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to analyze the significance of the influence of the location, quality of service and hotel facilities partially or simultaneously against the decision of stay at The Margangsa Hotel. Technique of data analysis used the test of validity, reliability test, test the assumptions of classical linear regression, and multiple, t test, F test and coefficient of determination. The research results obtained conclusions that: there is a significant influence of the location of stay at The Margangsa Hotel Surakarta, meaning that if the strategic location of the hotel and easily accessible, then it can improve decisions. There is a significant influence on the quality of service of the decision of the stay at The Hotel Margangsa, Surakarta, meaning that if the quality of service received satisfactory, then customers can improve decisions. There is a significant influence on the facilities of stay at The Margangsa Hotel Surakarta, which means that if a full hotel facilities in accordance with the customer's needs then it can improve decisions. There is a significant influence of the location, quality of service and hotel facilities simultaneously against the decision of stay at The Margangsa Hotel.Keywords: location, service quality, hotel facilities, the decision to stay.
PENGABDIAN MASYARAKAT DENGAN TEMA PELATIHAN PEMASARAN ONLINE PADA KARANG TARUNA KALURAHAN MANAHAN KECAMATAN BANJARSARI KOTA SURAKARTA Triastity, Rahayu; Susanti, Rina
ADI WIDYA : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 1a (2020): Adi Widya Special Edition
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.761 KB) | DOI: 10.33061/awpm.v4i1a.3879

Abstract

Program Pengabdian Kepada Masyarakat (PPKM) ini bertujuan agar supaya anggota karang taruna memiliki kemampuan manajemen wirausaha sehingga ada kelangsungan usaha, yang pada akhirnya bisa meningkatkan pendapatan khalayak sasaran kegiatan pengabdian kepada masyarakat ini adalah karang taruna di Kelurahan Manahan Kecamatan Banjarsari Kota Surakarta. Metode penyuluhan antara lain ceramah, diskusi, tanya jawab. Rencana kegiatan penyuluhan dilakukan satu kali pertemuan, berupa pelatihan pemasaran online.Luaran dari kegiatan ini adalah Karang taruna mempunyai ketrampilan pemasaran online Transfer iptek yang diselenggarakan ini bertujuan agar karang taruna memiliki ketrampilan pemasaran online dan masuk proceeding Kata kunci : Pelatihan, pemasaran online, karang taruna. 
PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (Survei pada Pengunjung Taman Pelangi Jurug Surakarta) Tastri, Yeni Yulfi; Rahadhini, Marjam Desma; Triastity, Rahayu
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to analyze the significance effect of experiential marketing on visitor satisfaction, analyze the significance effect of visitor satisfaction on intention to revisit, analyze the significance of experiential marketing on intention to revisit, and analyze the visitor satisfaction mediates effect of experiential marketing on intention to revisit. The data used are quantitative and qualitative data. Data sources use primary and secondary data. The population in study were all unknown numbers of visitors to the Taman Pelangi. The sampling technique using the accidental sampling technique was 100 respondents. Data collection techniques with questionnaires, literature studies, and observatios. Data analysis techniques used are classic assumption test, descriptive analysis, t tes, f test, coefficient of determination, and sobel test. The results of the study indicate that experiential marketing has an effect on visitor satisfaction, visitor satisfaction has an effect on intention to revisit, experiential marketing has an effect on revisit to intention, visitor satisfaction mediated effect of experiential marketing on intention to revisit.
PENGARUH HARGA, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN Soekarno, Roy Adam; Triastity, Rahayu; Susanti, Retno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 2 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the significance of the effect of price, facilities, service quality on customer satisfaction Grand Laguna Hotel & Villa Surakarta. This study uses survey methods, the type of data used are qualitative and quantitative data, the source of the data used are primary data and secondary data. The total population in this study was 400 people. In this study, because the population is more than 100, the sampling technique is accidental sampling, which is accidental sampling. Data collection techniques in this study used a questionnaire. Data analysis techniques used, Descriptive Analysis, Classic Assumption Test, Multiple Linear Regression Analysis, t Test, F Test and Determination Coefficient Test (R2). The results of this study concluded that the price has a significant effect on customer satisfaction Grand Laguna Hotel & Villa Surakarta. Facilities have a significant effect on customer satisfaction Grand Laguna Hotel & Villa Surakarta. Quality of service does not significantly influence consumer satisfaction Grand Laguna Hotel & Villa Surakarta.
Co-Authors Allouisia Herlina Diventy Aprilia Ariyanto Ariyanto, Aprilia Diventy, Allouisia Herlina Gadis Prasetiya Suci Marjam Desma Rahadhini Nugrahaningrum, Rosita Okta Retno Susanti Rina Susanti Rosita Okta Nugrahaningrum Soekarno, Roy Adam Suci, Gadis Prasetiya Sumaryanto Sumaryanto Sumaryanto Sumaryanto, Sumaryanto Sunarso Sunarso Sunarso Sunarso Tastri, Yeni Yulfi Yeni Yulfi Tastri