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All Journal International Journal of Applied Sciences in Tourism and Events Journal of Applied Sciences in Travel and Hospitality International Journal of Glocal Tourism
I Ketut Sutama
Tourism Department, Politeknik Negeri Bali
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

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Pandawa Beach Marketing Strategy 4.0 during the Covid-19 Pandemic Ida Ayu Putu Sulistya; I Putu Astawa; Ni Gusti Nyoman Suci Murni; I Ketut Sutama; I Made Darma Oka
International Journal of Glocal Tourism Vol. 2 No. 2 (2021): International Journal of Glocal Tourism - June 2021
Publisher : Catuspata Press

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Abstract: Purpose: The purpose of this study is to introduce more aggressively the existing situation of Pandawa Beach (Pantai Pandawa) in Badung, Bali, Indonesia, by implementing a marketing strategy 4.0 during the Covid-19 pandemic. Research methods: The primary data of this study are from observations and interviews with the community and tourism destination managers and other informants who were determined by the snow ball method. The secondary data for this study are from literature study and documentation. Findings: To increase the number of visits during the pandemic, it is necessary to provide more intensive information about the existence, programs, and attractions provided by Pandawa Beach management. The implementation of marketing strategy 4.0 for Pandawa Beach is very important. It is carried out with the 5A component strategy, namely Aware, Appeal, Ask, Act, and Advocate. Implication: Pandawa Beach Managers are expected to be able to promote and provide appropriate information to the public through offline and online (social media networks) so that later it will become an attraction for tourist arrivals during the pandemic.
INTERNAL AND EXTERNAL FACTORS DETERMINING THE PRICE OFFERING PT MELALI MICE IN WINING BIDDING Raden Ayu Trisnayoni; I Ketut Sutama; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

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The research was conducted in PT Melali MICE, one of the biggest MICE’s companies in Indonesia. This research aims are to know the internal and external factors of PT Melali MICE's bid price in winning bidding. Data collection methods used were participatory observation and structured interviews. The analysis technique used is the analysis of Strength, Weakness, Opportunity and Threat (SWOT). The result of the research shows that the internal factors that influence the price determination of PT Melali MICE are the cost, the company's experience and the company's objectives while the external factors affecting the price determination of PT Melali MICE are economic conditions, supply and demand, bidding elasticity, competition and government control. Based on the results of qualitative descriptive analysis and discussion with the management of PT Melali MICE, which makes the main strength is the competitive price, the company has a lot of experience organizing events in various Big Cities in Indonesia and experience of event detail and quality, and the main weakness is not contract with suppliers so that the purchase price is as big as the selling price (not making a profit). the results of discussions with the management of PT Melali MICE, it is known that the main opportunity is the number of international events held in Bali and PT Melali MICE is the leading PCO in Bali, and the main threat faced is the expenditure of the State is more prioritized on the budget in the field of infrastructure, education, health and social assistance
EVALUATION OF TRAVEL AGENT’S RESERVATION CONTRIBUTION ON THE OCCUPANCY IN PELANGI BALI HOTEL AND SPA Ni Luh Putu Sri Artini; Budi Susanto; I Ketut Sutama
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

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Offline and online travel agent has important role to improve the hotel room occupancy in order to fill monthly and yearly budget. The purpose of this study is to determine the evaluation of offline and online travel agent’s reservation contribution on the occupancy in Pelangi Bali Hotel and Spa. This research is a descriptive statistic research which is presented by statistic tables and data collected by interviewing the Sales Executive at Pelangi Bali Hotel and Spa, observation and documentation. The result showed that the contribution of offline and online travel agent in the last 3 years is unstable each month, this is can showed from the average of offline travel agent contribution on 2015 is 24,05%, on 2016 is 29,93%, and on 2017 is 32,95%, while the average of online travel agent contribution on 2015 is 40,24%, on 2016 is 30,54%, and on 2017 is 40,03%. The comparation between contribution of offline and online travel agent in the last 3 years is not significant, however between reservation from offline and online travel agent, contribution from online travel agent is always increasingly every year. That showed online travel agent contribution gives enhance to the room occupancy more than offline travel agent contribution.
BALINESE CULTURE AND REPEAT VISITORS TO BALI I Ketut Sutama; I Gede Mudana; I Ketut Astawa
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 1 No 1 (2017): June 2017
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.843 KB) | DOI: 10.31940/ijaste.v1i1.536

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The intention to revisit a destination usually happens during tourists’ first visit. The decision begins when tourists’ expectations meet the reality in the destination visited, moreover it exceeds the expectations. The main purpose of tourists visit a destination is one of the following: holiday, visiting friends and relatives (VFR), business, education, sports and health, but it may be a combination of them, such as holiday and VFR, holiday and business, etc. In terms of holiday it may include relax, learn and enjoy arts and culture, enjoy nature beauty, and honeymoon. The purpose of this study was to know how Balinese culture affect international tourists revisit Bali. Since Bali is known as cultural tourist destination it is worth to know more deeply. In regard with this study it was found that the number of visit by international repeating-tourists to Bali was as follows: 6 to 9 visits (28%), more than 25 visits (25%), 3 to 5 visits (25%), 14 to 17 visits (10%), 18 to 21 visits (7%), and 10 to 13 visits (5%). Three most reasons repeaters revisited Bali were friendly people, ‘love Bali’, and the charm of Bali. Their reasons were influenced by a number of factors including holiday (65%), followed by business (22.5%), VFR (7.5%), and others (5%). From this fact it may say that Bali is still considered best destination for holiday. Nine most preferable activities done by revisiting international tourists during in Bali were relax (15%), interact with local people (14%), beach activities (13%), adventure activities (11%), sightseeing (10%), learning local culture (9%), attending temple ceremony (8%), enjoying night life (7%), and business (6%). In terms of revisiting behavior, connection with a visited destination is considered significant by experts. Connection in this case may be tangible and intangible. Tangible connection may include business and social networks, while intangible connection is seen through psychological aspect. In this study attachment theory was used to examine the connection between repeaters and Bali as a tourist destination. It was found that most repeaters had strong connection to Bali, mostly affected by friendly people of Bali (social connection), uniqueness of culture (cultural connection), and natural beauty or the charm of Bali (place connection). Further study is important to conduct to know more about how each connection influence each other.
Developing Website for Belimbing Tourism Village, Tabanan, Bali Ni Wayan Sintya Dewi; I Ketut Sutama; Ni Gst Nym Suci Murni; Made Sudiarta
International Journal of Glocal Tourism Vol. 4 No. 1 (2023): International Journal of Glocal Tourism - March 2023
Publisher : Yayasan Sinergi Widya Nusantara

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Purpose: The purpose of this research is to evaluate the Belimbing Village website in development efforts website by model information, communication, transaction, relationship and techical-merit (ICTRT) carried out to support the Belimbing Tourism Village produces dimensions of effectiveness website the maximum in helping the promotion of Belimbing Tabanan Tourism Village. Research methods: The data collection methods used were observation, interviews, questionnaires and interviews. In this study using qualitative and quantitative approaches or better known as mixed method research by using SWOT analysis techniques and Importance Performance Analysis. Findings: The results of the research using the interview method show that the application website in Belimbing Village is still very minimal because there are many features and items that need to be developed, one of which is the information dimension, transaction dimension and communication dimension. The results of the study using SWOT analysis showed that Belimbing Village has utilized ICT, but even though it has implemented ICT there are still many aspects that are lacking in website, so that more in-depth research is needed to assess its effectiveness in website Belimbing Village. Based on analysis Importance Performance Analysis produce effectiveness attributes. The researcher adopted the ICTRT model which consisted of 47 evaluation instruments which were divided into 5 evaluation dimensions. Implication: Site evaluation website expected to maximize promotion through website in Belimbing Village because website is an effective solution to introduce and market products/services by utilizing the internet as an information medium.
Selong Belanak Village in Central Lombok: A Destination Development Model Hasan Basri; Ni Gst Nym Suci Murni; I Ketut Sutama; Raden Roro Rieta Anggraheni
International Journal of Glocal Tourism Vol. 4 No. 2 (2023): International Journal of Glocal Tourism - June 2023
Publisher : Yayasan Sinergi Widya Nusantara

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Purpose : This study aims to determine the position of Selong Belanak Village in Central Lombok, Indonesia, according to the TALC (tourism area life cycle) in order to be developed as an attractive tourist destination. Research methods : The data were collected through observation, documentation, structured interviews, and focus group discussions. The analysis was carried out in a qualitative descriptive manner. Findings : The results of the study show that the development model of Selong Belanak Village as a tourist destination is carried out by involving three pillars, namely the government, Pokdarwis (or kelompok sadar wisata) which represents the local society, and business parties. Implications : The results of this study are Selong Belanak Village is currently in the involvement phase.
Co-Authors Budi Susanto Hasan Basri I Gede Mudana I Ketut Astawa I Ketut Budarma I Made Darma Oka I Putu Astawa Ida Ayu Putu Sulistya Made Sudiarta Ni Gst Nym Suci Murni Ni Gusti Nyoman Suci Murni Ni Luh Putu Sri Artini Ni Wayan Sintya Dewi Raden Ayu Trisnayoni Raden Roro Rieta Anggraheni