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All Journal International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality International Journal of Glocal Tourism Journal of Tourism and Interdiciplinary Studies International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality International Journal of Green Tourism Research and Applications
I Ketut Budarma
Politeknik Negeri Bali
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Infrastructural Realization of the Indonesia-Malaysia Cross Border Tourism Concept in Sambas Regency, West Kalimantan Setya Aristu Pranoto; I Gede Mudana; I Ketut Budarma
International Journal of Glocal Tourism Vol. 2 No. 1 (2021): International Journal of Glocal Tourism - March 2021
Publisher : Catuspata Press

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Abstract

Purpose: This research was conducted in the border area in Sajingan Besar District, Sambas Regency, West Kalimantan, Indonesia, by focusing on the realization of the infrastructure aspect as the driving force of the development of the Indonesia-Malaysia cross border tourism destination. Research methods: The data of the research comes from observations, unstructured interviews, and literature studies. The research method used is qualitative descriptive methods. Findings: The research shows that the Aruk border area has completed both stages: (i) Priority Core Zone (office and service zone, trade and service zone) san (ii) Support Zone (infrastructure such as rest areas, money changers, tourism markets, places of worship, Indonesian guesthouse). Implication: The project needs fulfilment of strong basics such as infrastructure and accommodation, as well as being integrated with each other in building and advancing border areas to become world-class destinations, namely cross border tourism.
Digital Marketing Application for Balinese Culinary Tourism in Denpasar City Gilang Ramadan; I Ketut Budarma; I Gede Mudana
International Journal of Glocal Tourism Vol. 2 No. 3 (2021): International Journal of Glocal Tourism - September 2021
Publisher : Catuspata Press

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Abstract : Purpose: This research is to analyze the application of digital marketing of Balinese culinary tourism in Denpasar City, Indonesia, based on Geographic Information System. Research methods: The data collection is collected by examining and/or exploring several journals, books, and documents as well as sources of data and or other information deemed relevant to the research. Findings: The outcome of this research is a digital marketing system design of Balinese culinary tourism in Denpasar City based on the Geographic Information System. The design is to improve the marketing of Balinese culinary tourism in the city. Implications: The digital marketing model can make the users (tourists/excursionists) easier to search in mapping the location of restaurants or culinary tourism in Denpasar City quickly and precisely and can be accessed by anyone, anytime, and anywhere.
Developing Kampoeng Kepiting Ecotourism Tuban using 4A Components I Wayan Eka Adnyana; I Ketut Budarma; Ni Gst Nym Suci Murni
International Journal of Glocal Tourism Vol. 3 No. 1 (2022): International Journal of Glocal Tourism - March 2022
Publisher : Catuspata Press

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Purpose: The purpose of this research is to examine the position of Kampoeng Kepiting Ecotourism Tuban, Bali, Indonesia, through analysis of tourism area life cycle and to design a model for development and innovation of Kampoeng Kepiting Tuban Bali based on the study of attractions, amenities, accessibility, and ancillary component (4As). Research methods: The primary data of this study are collected through involved observation and interviews. The secondary data for this study are from literature study and documentation. Findings: Kampoeng Kepiting Ecotourism Tuban Bali was in stagnation phase. Efforts of development are needed so that the destination does not reach the decline phase. Development model consists of main elements, concentration elements and supporting elements. Implications: The three elements are combined and form a development model of Kampoeng Kepiting Ecotourism Tuban Bali to overcome the stagnation phase so as not to reach the decline phase.
Contribution of online platform reservations to increase room occupancy at The Haven Hotel Bali Seminyak Ayu Widya Wulandari; Budi Susanto; Ni Nyoman Triyuni; Ni Luh Ayu Kartika Yuniastari Sarja; I Ketut Budarma
International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i1.2071

Abstract

This study discusses the contribution of online platform reservations to room occupancy rates at The Haven Hotel Bali Seminyak. The purpose of this study is to determine the contribution of online platform reservations to room occupancy rates and to find out which online platforms contributed the most. Data collection methods used are observation, interview, documentation. The analysis technique used is quantitative descriptive statistics. The results of this study stated that the contribution of the average percentage of online platforms for four years always fluctuates every year. Expedia for the last four years contributed 21.63% room occupancy rate, Booking.com for the last four years contributed 21.50% room occupancy rate, Agoda for the last four years contributed 10.66% room occupancy rate, Traveloka for four last year contributed 1.51% room occupancy rate, Hotelbed for the last four years contributed 2.14% room occupancy rate. Expedia contributed the most, viz 21.63% of room occupancy rate contribution for the last four years.
Three-cluster policy in the implementation of corporate social responsibility at Intercontinental Bali Resort Putu Rian Arde Surya; I Ketut Budarma; I Gede Mudana
International Journal of Green Tourism Research and Applications Vol 2 No 1 (2020): June 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.646 KB) | DOI: 10.31940/ijogtra.v2i1.1874

Abstract

Purpose: This research is to analyze the three-cluster policy in international, national, and local policy on corporate social responsibility (CSR) implementation at InterContinental Bali Resort.Research methods: The research method used is descriptive qualitative with juridical-normative analysis techniques.Results and discussion: The CSR implementation is related to three-cluster regulation analysis, as follows: do small things with great love, embrace the joy of giving, give a little, safe a life!, green living!, and IHG earth week. The implementation of CSR has an impact on the sustainability of the company.Conclusion: A company in carrying out its activities are not only on more financial factors such as profits or dividends but be based on social and environmental responsibility for the present and long term.
IMPLEMENTATION OF MARKETING STRATEGY IN INCREASING CHINA MARKET TO STAY AT GRAND INNA KUTA THROUGH AFTERNOON TEA SALES Putu Elita Rembulan; I Ketut Astawa; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.562 KB) | DOI: 10.31940/jasth.v3i1.1783

Abstract

This study discusses the strengths and weaknesses of the strategic marketing mix owned by the Grand Inna Kuta hotel. The data collection technique used was purposive sampling. Data collection was carried out by observation, interview, documentation study, and distributing questionnaires with a total number of respondents as many as 14 respondents consisting of relevant departments of the Sales and Marketing Department and the Food & Beverage Department. The analysis technique used in this study is the SWOT analysis technique (Strength, Weakness, Opportunity, Threat). In the results of the study there were 9 internal indicators that became strengths, and 7 internal indicators that became weaknesses. Then, there are 3 external indicators that become opportunities, and 3 external indicators that pose a threat. In the SWOT matrix analysis technique, there are 2 strategies for maximizing strength and opportunity, namely providing attractive prices and adding new menu variants, 3 strategies to maximize strength to minimize obstacles that consist of replacing furniture with new ones, adding music to restaurants, and presenting products creatively, 2 strategies to maximize opportunities by minimizing weaknesses are by paying attention to where the products are presented and adding special items, and 2 strategies to minimize threats and weaknesses such as giving special prices for booking groups and redesigning layouts rather than restaurants.
PROVIDING CUSTOMER SATISFACTION THROUGH EXCELLENT SERVICE OF BUTLERS IN SAMAJA VILLA KUNTI SEMINYAK Putu Gede Winatha Dharma; Ketut Redjasa; Made Sudiarta; Gede Ginaya; Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

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Abstract

This research will explain about how the implementation and execution of a butler work in a villa by providing maximum service and commonly referred to as excellent service. In this study requires a long time and many factors that must support this research include: the existence of some opinions and theories of experts related to research, then the method used to conduct research. To examine how the application of excellent service by butler to improve customer satisfaction at Samaja Villa Kunti Seminyak requires qualitative descriptive analysis technique. This research method does not require calculation in the form of numbers, just enough to require reliable respondents to provide information and related data clearly with research methods by observation, interview, decommissioning, and literature study or by finding related sources in the book. Interview data in this research is the main data source which become the material of data analysis to answer the problem in this research. Data analysis began by conducting in-depth interviews with informants. After conducting the interview, the researcher transcribed the interview result by replaying the interview record and then writing the words according to what was recorded. After the researchers write the results of the interview into the transcript, the next researcher made the data reduction by means of abstraction, that is taking the data in accordance with the research context and ignoring the data that is not needed. Data analysis in qualitative research is done when data collection takes place in field, and after completion of data collection in certain period. At the time of the interview, the researcher has done an analysis of the answered interviewee. If the answer interviewee after the analysis feels unsatisfactory, then the researcher will continue the question again until a certain stage, obtained credible data. Then proceed with steps such as data reduction, data presentation, and conclusion drawing or verification.
FACTORS INFLUENCING CUSTOMERS’ LOYALTY TOWARDS GUESTS’ SATISFACTION IN INAYA PUTRI BALI HOTEL AND RESORT Kadek Mega Amelia Nuka; Ni Nyoman Sri Astuti; Gede Ginaya; I Gusti Agung Mas Krisna Komala Sari; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

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This study aims at determining factors and the dominant ones that affect customers’ loyalty in Inaya Putri Bali. The data was collected by applying purposive sampling method, with customer criteria which is long stay guests and guests’ repeaters as well as using questionnaires. Having been collected the questionnaires, it was obtained 100 respondents in Inaya Putri Bali. The data was analyzed using the method of factor analysis in SPSS 22 software with 20 items of questions. The result of factor analysis reveals that there are 5 factors influencing loyalty in Inaya Putri Bali, namely (a) guest satisfaction, (b) service quality, (c) product quality, (d) price and (e) brand. These five factors that are considered to be the service endeavor of every hotel employees involved which is affected significantly the customers’ loyalty due to an excellent performance of the employees. As a result, the customers are willing to return staying at Inaya Putri Bali for their next holiday in Bali.
INTERNAL AND EXTERNAL FACTORS DETERMINING THE PRICE OFFERING PT MELALI MICE IN WINING BIDDING Raden Ayu Trisnayoni; I Ketut Sutama; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

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Abstract

The research was conducted in PT Melali MICE, one of the biggest MICE’s companies in Indonesia. This research aims are to know the internal and external factors of PT Melali MICE's bid price in winning bidding. Data collection methods used were participatory observation and structured interviews. The analysis technique used is the analysis of Strength, Weakness, Opportunity and Threat (SWOT). The result of the research shows that the internal factors that influence the price determination of PT Melali MICE are the cost, the company's experience and the company's objectives while the external factors affecting the price determination of PT Melali MICE are economic conditions, supply and demand, bidding elasticity, competition and government control. Based on the results of qualitative descriptive analysis and discussion with the management of PT Melali MICE, which makes the main strength is the competitive price, the company has a lot of experience organizing events in various Big Cities in Indonesia and experience of event detail and quality, and the main weakness is not contract with suppliers so that the purchase price is as big as the selling price (not making a profit). the results of discussions with the management of PT Melali MICE, it is known that the main opportunity is the number of international events held in Bali and PT Melali MICE is the leading PCO in Bali, and the main threat faced is the expenditure of the State is more prioritized on the budget in the field of infrastructure, education, health and social assistance
Analysis of Chinese Market Average Daily Rate (ADR) to Overall ADR at Conrad Bali Hotel Ni Kadek Sri Jayanti; I Ketut Budarma; I Wayan Jendra
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1915

Abstract

This study aims to analyze the relationship and influence of the Chinese market Average Daily Rate (ADR) on the overall ADR at Conrad Bali Hotel. Data collection used in this study through observation, interview, and documentation. The analysis techniques used are descriptive statistics, correlation analysis, simple linear regression, and the coefficient of determination test (R2). The results of this study indicated that the Chinese market ADR (X) variable has a positive correlation with very strong category, overall ADR with a correlation value of 0.819. The coefficient regression is 1.085 and the coefficient determination shows that the influence of Chinese market ADR (X) on overall ADR (Y) is 66%. Thus, Chinese market can be an option to filling the occupancy when low seasons and a good target market when special occasion but should be followed by a necessary way to optimize its strength.
Co-Authors Ayu Widya Wulandari Budi Susanto Cokorda Istri Putra Widhari Cokorda Istri Sri Widhari Desi Andriany Dewa Made Suria Antara Gede Ginaya Gilang Ramadan I Gede Mangku Setiawan I Gede Mudana I Gusti Agung Mas Krisna Komala Sari I Ketut Astawa I Ketut Suparta I Ketut Sutama I Made Darma Oka I Putu Krisna Arta Widana I Wayan Eka Adnyana I Wayan Jendra Kadek Mega Amelia Nuka Ketut Redjasa Lola Ruliyani Made Ruki Made Sudiarta Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Kadek Sri Jayanti Ni Luh Ayu Kartika Yuniastari Sarja Ni Made Ayu Saraswati Ni Made Rai Erawati Ni Made Rai Erawati Ni Nyoman Sri Astuti Ni Nyoman Triyuni Ni Putu Wiwiek Ary Susyarini Ni Wayan Agustini Putu Elita Rembulan Putu Gede Winatha Dharma Putu Rian Arde Surya Raden Ayu Trisnayoni Setya Aristu Pranoto Wijaya, I Nyoman Cahyadi