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All Journal Jurnal Scientia International Journal of Social and Management Studies (IJOSMAS) Jurnal Ekonomi KIAT Jurnal Administrasi Bisnis (J-Adbis)
Hardani Hardani
Universitas Bina Sarana Informatika
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Promotion and Price Analysis of Purchase Decisions Bear Brand Milk During The Covid-19 Pandemic at PT. Aneka Rasa Citra Sejati, Jakarta Peter Rajagukguk; Bambang Haryono; Hardani Hardani; Arief Fadholi
International Journal of Social and Management Studies Vol. 2 No. 5 (2021): October 2021
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.608 KB) | DOI: 10.5555/ijosmas.v2i5.69

Abstract

Promotion and price are important factors in realizing a company's sales goals. Promotion is very influential on the company's efforts to achieve maximum sales volume, as well as price perceptions will determine consumer behavior in deciding purchases. This research was conducted on customers of PT. Aneka Rasa Citra Sejati, Jakarta aims to analyze promotional factors and price perceptions that influence customer purchasing decisions for bear brand milk during the covid-19 pandemic. The sample in this study amounted to 105 respondents with a simple probability sampling method. The method used in data analysis is descriptive quantitative with correlation coefficient test, regression equation, F test, T test and Determination test, statistical data processing using SPSS 25 software. The results show that R square is 0.536 or 53.6%. This means that 53.6% of purchasing decisions are influenced by promotion and price factors. The correlation value between promotion and price on purchasing decisions is 0.732, which means there is a strong influence between variables X1, X2, and Y. Multiple linear regression coefficient test shows that Y= 1.723+0.395X1+0.354X2. The analysis above shows that sales promotion and price perception have a strong and significant influence on purchasing decisions, and the conclusion Ha is accepted that there is an influence of promotion and price on purchasing decisions of bear brand milk
Analisa Brand Awareness dan Brand Association Pada Merek Minuman Haus! Lady Diana Warpindyastuti; Yessica Mega Arita; Helina Apriyani; Hardani Hardani
Jurnal Ekonomi KIAT Vol. 32 No. 2 (2021): Desember 2021
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/kiat.2021.vol32(2).7786

Abstract

Perkembangan bisnis di bidang food and beverage saat ini sedang mendominasi. Sehingga persaingan dalam bisnis ini semakin ketat. Maka diperlukan strategi pemasaran yang baik untuk dapat bersaing dalam bisnis ini. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif dengan menggunakan metode tingkatan kesadaran merek (brand awareness) dan uji Cohran utk mengetahui asosiasi-asosiasi yang berhubungan dengan merek minuman Haus!. Hasil penelitian ini menunjukkan bahwa brand awareness merek minuman Haus sangat tinggi dengan empat asosiasi-asosiasi yang membentuk merek minuman haus! ini. Business developments in the food and beverage sector are currently dominating. So the competition in this business is getting tougher. So we need a good marketing strategy to be able to compete in this business. This research is a descriptive study with a quantitative approach using the brand awareness level method and the Cohran test to find out associations related to the Haus! drink brand. The results of this study indicate that the brand awareness of the drink brand haus! is very high with four associations that make up the drink brand Haus!.
Administration Procedure for Selling Bear Brand Milk Using ND6 On PT. Aneka Rasa Citra Sejati, Jakarta Peter Rajagukguk; Hardani Hardani; Arief Fadholi; Bambang Haryono
International Journal of Social and Management Studies Vol. 3 No. 3 (2022): June 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.044 KB) | DOI: 10.5555/ijosmas.v3i3.203

Abstract

This study aims to analyze the implementation of the sale of Bear Brand Milk during the covid-19 pandemic at PT. Various Taste of True Image, Jakarta. Companies engaged in the distribution of products PT. Nestle Indonesia in the form of coffee, cereals, and several kinds of milk, one of which is bear milk. The target market is Traditional Markets, Bakery, Hotels, Restaurants, Cafés, Business Industries, School Canteens, Mini Markets, and Cooperatives. The implementation of sales is an important stage that has been determined by the company in the context of the company's operational activities. In conducting sales input using the ND6 program. This type of research is policy research (policy research) with a qualitative descriptive method. Methods of data collection using, observation, interviews and documentation. Data analysis phase with preparation, exploration, and reporting. This study shows that the implementation of sales starts from consumer orders to sales, is forwarded to the administration to make sales invoices and letters of delivery of goods. The invoice is checked by the head of the warehouse, and loading is carried out. When it is finished loading, the invoice and travel document are handed over to the driver and then sent to the customer's address, the consumer receives the goods and signs the delivery letter. Document data required in the form of direct order (Additional Order) or CMO (Cofirm Monthly Order) order a month earlier for products that are out of stock, PO (Purchase Order) Sales Invoice, and Travel Letter.
Persepsi Harga dan Promosi Terhadap Keputusan Pembelian online pada Marketplace Shopee Paska Pandemic Covid-19 Peter Rajagukguk; Hardani Hardani; Ferry Kartawijaya
Jurnal Administrasi Bisnis Vol. 2 No. 1 (2022): Mei 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian oline pada marketplace Shopee paska pandemic covid-19. Peneliti menggunakan dua variable yaitu variable independen yg meliputi harga (X1), dan promosi penjualan (X2), serta keputusan pembelian (Y) sebagai variabel dependen. Penelitian dilakukan terhadap masyarakat di kabupaten Tangerang dengan responden 105 dengan accidental sampling methode. Jenis penelitian ini adalah explanatory research dengan metode deskriptif kuantitatif, Metode pengumpulan data menggunakan, observasi, kuesioner dan dokumentasi, dengan pengolahan data menggunaan SPSS versi 25. Penelitian ini menunjukkan bahwa ada pengaruh yang kuat antara  persepsi harga, promosi  penjualan  terhadap keputusan pembelian dengan nilai korelasi 0,732 yang berarti korelasi antar variabel kuat. Ini menunjukkan bahwa persepsi harg dan  promosi penjualan  memiliki pengaruh yang kuat dan signifikan terhadap keputusan pembelian. Berdasarkan hasil uji regresi, Y= 1,723+0.395X1+0.354X2 persepsi harga dan promosi penjualan  berpengaruh positif terhadap keputusan pembelian. Hasil uji koefisien determinasi menunjukkan bahwa R square sebesar 0,536 yang menggambarkan bahwa secara simultan faktor persepsi harga dan promosi  mempengaruhi keputusan pembelian online sebesar 53,6%.
WORK STRESS ON EMPLOYEES PERFORMANCE OF PT ANGKASA PURA KARGO BANTEN WITH WORK ENVIRONMENT AS A MEDIATING VARIABLE Peter Rajagukguk; Nurhadi Nurhadi; Dedi Supriadi; Hardani Hardani
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.2079

Abstract

Modern technological development in industry has done a lot of good in helping to complete a job, Can improve the performance of an employee. This research aims to determine the effect of work stress and the work environment on employee performance in the regulated agent division of PT Angkasa Pura Kargo. This type of research is quantitative statistics using smartpls4, with outer measurements models and inner models. The method of data collection using the questionnaires distributed online to 100 employees on the Regulated Agent division as respondents, using a saturated sampling technique. The results of this research show that the calculated T value > T table and P Values ​​< 0.05 means that partially work stress has a significant effect on employee performance, the work environment has a significant effect on employee performance, work stress has a significant effect on the work environment. Simultaneously, work stress and the work environment influence employee performance with an R Square of 0.837. or 83.7%. belongs to the strong category.
Co-Authors Arief Fadholi Bambang Haryono Dedi Supriadi Ferry Kartawijaya Helina Apriyani Lady Diana Warpindyastuti Nurhadi Nurhadi Peter Rajagukguk Yessica Mega Arita