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STRATEGI HUMAS DALAM MENINGKATKAN REPUTASI SEKOLAH (STUDI KASUS DI SMA NEGERI 1 SURAKARTA) Kurnia, Indhira Hari; Santoso, Djoko; Rahmanto, Andre Noevi
Jupe-Jurnal Pendidikan Ekonomi Vol 1, No 2 (2013): Jurnal Pendidikan Ekonomi (JUPE)
Publisher : Jupe-Jurnal Pendidikan Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.82 KB)

Abstract

ABSTRAK Tujuan penelitian ini adalah (1). Untuk mengetahui strategi humas dalam meningkatkan reputasi sekolah. (2). Untuk mengetahui persepsi stakeholders (alumni sekolah dan orang tua murid) terhadap strategi humas dalam meningkatkan reputasi sekolah (3). Untuk mengetahui hambatan humas (4). Untuk mengetahui solusi yang digunakan humas. Penelitian deskriptif kualitatif dengan studi kasus dan teknik pengambilan sampel menggunakan purposive sampling dan snow ball sampling. Metode pengumpulan data adalah wawancara, observasi, dan dokumentasi. Teknik anali--sis data dengan analisis data model interaktif. Berdasarkan hasil penelitian, bahwa reputasi sekolah telah sesuai dengan visi sekolah. Meskipun ada dinamika yang mempengaruhi keadaan sekolah. Namun fluktuasi tersebut tidak berlangsung lama. Adanya kepercayaan dan kebanggaan stakeholders terhadap SMA Negeri 1 Surakarta. Membuktikan bahwa sekolah berada pada level yang memuaskan. Namun sarana prasarana, terdapat saran untuk meningkatkan sarana dan prasarana. Pihak sekolah yang diwakili oleh wakasek humas menyikapi saran dan kritik melalui peningkatan prestasi sekolah dengan pembinaan intensif serta peningkatkan sarana prasarana sesuai prioritas. Hambatan yang tidak berkaitan dengan sarana prasarana dari intern dan ekstern disikapi dengan bijak sesuai dengan peraturan yang berlaku. Kata kunci : Strategi, humas, reputasi, sekolah. ABSTRACT The aim of the research are (1). To investigate the strategy of public relations in aim increasing of the school reputation. (2). To find out the stakeholders perception (the school graduates and the parent of the student) about the strategy of public relations in improving the school reputation. (3). To investigate the public relations obstruction. (4). To know the efforts made in by the public relations. This research is qualitative research with descriptive approach and embedded case strategy and The sampling technique used Purposive Sampling and Snow Ball Sampling. The method to collected data used interview, observation, and documentation. While analyze used interactive model data analyze. Based on the finding, shows that the school reputation is suitable with the school vision. Although there are occasion that can influence the situation. But the fluctuation is not longer enough. Because the huge trust and proud the stakeholders toward the SMA Negeri 1 Surakarta. It prove that the school reputation on the satisfasion level. The infrastructure must be upgrade. The school representative, the deputy of public relations take an action to handle the opinion by improving the achievement with the intensive management and increasing the infrastructure by priority. The other obstruction handle by wisely according to the rules. Key word: Strategy, public relations, reputation, school.
PLATFORM MICROSITE : KONVERGENSI MEDIA PUBLIKASI KEMENTERIA N KEUANGAN RI DI ERA LITERASI DIGITAL Arifiyanto, Aditya; Utari, Prahastiwi; Rahmanto, Andre Noevi
Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2019): Desember 2019
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.736 KB) | DOI: 10.14710/interaksi.8.2.46-56

Abstract

The development of information technology in recent years has led to various types of information media platforms, including websites and social media. The use of mobile devices has also become a digital trend to access the internet, because this device can be taken anywhere and can be accessed the internet anytime we want. With the presence of technological developments can increase digital literacy in the community. Digital literacy in question is the ability of people to understand and use information from various digital sources. Through this article, the author wants to provide a general description of the Ministry of Finance of the Republic of Indonesia in innovating media convergence in the digital age. The results of this study found the fact that in adapting to the era of digital literacy, the KLI Bureau decided to create a new digital media using the Visual Communication approach for its content using a microsite platform to implement digital convergence media publishing strategies, and named Visual Kemenkeu (VK).
FACEBOOK SEBAGAI RUANG PARTISIPASI PUBLIK DALAM PENGELOLAAN TRANSPORTASI nfn Mustaqbirin; Andre Noevi Rahmanto; nfn Sudarmo
Jurnal Penelitian Komunikasi dan Pembangunan Vol 21, No 1 (2020): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Publisher : Institution: Ministry of Communication and Information Technology of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31346/jpikom.v21i1.2929

Abstract

Partisipasi publik dengan menggunakan media sosial semakin populer di era pemerintahan terbuka yang menekankan transparansi dan keterlibatan publik. Dinas Perhubungan Kabupaten Bojonegoro menggunakan Facebook guna memberikan informasi kepada publik dan menyediakan ruang partisipasi bagi masyarakat. Walaupun demikian, penggunaan Facebook oleh pemerintah masih tergolong baru. Oleh karena itu, penelitian ini bermaksud untuk mendeskripsikan Facebook sebagai ruang bagi partisipasi publik, yang ditelaah dari bentuk komunikasi serta jenis partisipasi publik. Penelitian ini menggunakan metode kualitatif deskriptif. Pengumpulan data dilakukan dengan melakukan wawancara dengan sejumlah pegawai Dinas Perhubungan Kabupaten Bojonegoro dan mengamati konten akun Facebook Dinas Perhubungan Kabupaten Bojonegoro. Hasil penelitian ini menemukan bahwa bentuk komunikasi yang terjadi antara masyarakat dengan Dinas Perhubungan Kabupaten Bojonegoro adalah komunikasi dua arah dengan memanfaatkan unggahan dan komentar di Facebook. Bentuk ini mendukung terjadinya partisipasi publik yang bersifat konsultatif. Adapun jenis partisipasi publik yang ada di dalam unggahan dan komentar Facebook berbentuk dukungan, saran, kritik, keluhan, laporan, dan berbagi pengetahuan
RUMOURS AND INFODEMICS: JOURNALIST'S SOCIAL MEDIA VERIFICATION PRACTICES DURING THE COVID-19 PANDEMIC Chelin Indra Sushmita; Pawito Pawito; Andre Noevi Rahmanto
Profetik: Jurnal Komunikasi Vol 14, No 1 (2021)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i1.2097

Abstract

Abstract.  The spread of rumors and infodemics on the Internet and social media during the Covid-19 pandemic which is unstoppable and usually believed to be the truth is more dangerous than the transmission of the Covid-19 outbreak because it has the potential to threaten safety, cause racism, and hatred of the community. It is the duty of  journalists to doing fact-checking and corrects any rumors or infodemics. Fact-checking is one of the most important elements of professional journalism. Technological advances have made infodemics spread rapidly which has become a new challenge for professional journalists as information agents and spearheads of accurate reporting. This became the basis for mass media companies such as Kompas.com and Solopos.com to form journalism team checks to verify the facts and infodemics rumors that circulated widely on the Internet and social media during the Covid-19 pandemic. Fact-checking journalism is a new trend in digital journalism studies. This paper reviews the work practices of fact-checking journalists in verifying infodemics from social media content as the spearhead of accurate reporting as well as a manifestation of hypermedia organizations. A series of qualitative interviews were conducted with journalists at Solopos.com and Kompas.com who were in charge of the fact-check section. The results showed that journalists carried out a series of processes both manually and utilizing digital technology in verifying content and checking several facts to ensure rumors and infodemics on social media about Covid-19 that were spread on social media be compiled into news using journalistic principles. The work process of fact-checking journalists is often done collaboratively to form hypermedia organizations.Keywords: rumors, infodemics, online journalism, fact-check, covid-19, journalism, journalists Abstrak. Persebaran rumor dan infodemik di Internet dan media sosial selama pandemi Covid-19 yang tidak terbendung dan sering kali diyakini sebagai kebenaran oleh masyarakat dinilai jauh lebih berbahaya daripada penularan wabah Covid-19, karena berpotensi mengancam keselamatan, menimbulkan rasisme, serta kebencian terhadap suatu golongan. Sudah menjadi tugas jurnalis dan untuk mengecek fakta dan meluruskan setiap rumor serta infodemik yang beredar di masyarakat. Pengecekan fakta adalah salah satu elemen penting dalam jurnalisme profesional. Kemajuan teknologi membuat infodemik tersebar dengan cepat yang kemudian menjadi tantangan baru bagi jurnalis profesional sebagai agen informasi dan ujung tombak pemberitaan yang akurat. Hal ini menjadi landasan bagi perusahaan media massa berskala nasional seperti Kompas.com maupun lokal, yaitu Solopos.com membentuk tim jurnalisme cek fakta untuk memverifikasi rumor serta infodemik yang beredar luas di internet dan media sosial. Jurnalisme cek fakta merupakan tren baru dalam perkembangan jurnalisme digital. Tulisan ini mengulas praktik kerja jurnalis pemeriksa fakta dalam memverifikasi infodemik dari konten media sosial sebagai ujung tombak pemberitaan yang akurat sekaligus sebagai manifestasi organisasi organisasi hipermedia. Serangkaian wawancara kualitatif dilakukan kepada jurnalis di Solopos.com dan Kompas.com yang bertugas sebagai jurnalis pemeriksa fakta. Hasil penelitian menunjukkan para jurnalis melakukan serangkaian proses verifikasi konten dan pengecekan fakta baik secara manual maupun memanfaatkan teknologi digital untuk mengkonfirmasi rumor serta infodemik tentang Covid-19 yang tersebar di media sosial untuk disusun dalam berita sesuai kaidah jurnalistik. Proses kerja jurnalis pemeriksa fakta ini sering kali dilakukan secara kolaboratif yang membentuk organisasi hipermedia.Kata kunci: rumor, infodemik, jurnalisme online, cek fakta, covid-19, jurnalisme, jurnalis
The Role of University Public Relations in the Presence of Foreign Students in Indonesia: 2011–2021 Literature Study Marieti Debyora Gardiana; Andre Noevi Rahmanto; Ferdian Ahya Al Putra
Budapest International Research and Critics in Linguistics and Education (BirLE) Journal Vol 6, No 1 (2023): Budapest International Research and Critics in Linguistics and Education, Februa
Publisher : BIRCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birle.v6i1.7508

Abstract

One of the higher education ranking indicators is the ratio of international students. Therefore, universities need to formulate strategic efforts to attract international students, in which public relations plays a major role. This research was conducted with the aim of knowing research trends on the role of university public relations on foreign students in Indonesia. A qualitative study was conducted using a literature study based on the Publish or Perish program. The results of a search for publications on Google Scholar with a period of 2011–2021 were then processed using the Vos Viewer program to create data visualizations that could elaborate on the development of research trends related to this topic. The 76 most relevant terms were obtained and visualized into 3 types of maps, namely network, overlay, and density. The conclusion from this literature study is that there are still limited publications related to the research topic of the role of university public relations in the presence of foreign students in Indonesia. By selecting a number of terms that are relevant but rarely appear, new research topics with a high level of novelty and large research gaps are obtained.