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Sosialisasi Manajemen Strategi Pemasaran Produk Air Minum Kemasan “Wk Siompu” BUMDes Karongo Desa Wakinamboro Kec. Siompu Kab. Buton Selatan La Sudarman; Murni Sari; Ahmad Amiruddin
Jurnal Abdidas Vol. 2 No. 6 (2021): December Pages 1257-1486
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v2i6.468

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) “Air Kemasan WK Siompu”, yang merupakan Badan Usaha Milik Desa (BUMDes) yang ada di Wakinamboro berperan penting dalam pembangunan ekonomi nasional. Selain berperan dalam pertumbuhan ekonomi juga berperan dalam penyerapan tenaga kerja. UMKM ini jika sudah beroperasi diharapkan mampu bersaing dengan produk air mineral kemasan yang sudah lama eksis di masyarakat. Untuk meningkatkan daya saing produk air kemasan “WK Siompu” maka diperlukan strategi khusus untuk memasarkan produk tersebut. Strategi yang dimaksud adalah manajemen strategi pemasaran produk 4 P yang akan memberikan solusi melalui kegiatan Pengabdian kepada Masyarakat. Metode kegiatan pengabdian ini adalah metode pelatihan yang terdiri dari: fokus diskusi kelompok, penyusunan materi sosialisasi, sosialisasi manajemen strategi pemasaran, evaluasi kegiatan dan penyusunan laporan kegiatan. Kegiatan sosialisasi ini dibagi dalam tiga tahap yakni tahap registrasi peserta, proses pelaksanaan dan tahap akhir kegiatan. Hasil yang dicapai adalah peserta diharapkan mampu menerapkan manajemen strategi pemasaran 4 P jika produk air minum kemasan telah diproduksi secara masal. Kegiatan ini selain memberikan tambahan pengetahuan, juga memberikan cara mengaplikasikan manajemen strategi pemasaran produk 4P dalam pemasaran produk air kemasan “WK Siompu”.
Literasi Pengelolaan Keuangan Cerdas pada Anak Usia Dini Filasti Rahma; Yunarsi; Wilda Fatmala; Murni Sari; Husriah; Janna Meilani Ode
Poltanesa Vol 23 No 1 (2022): Juni 2022
Publisher : P2M Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.355 KB) | DOI: 10.51967/tanesa.v23i1.1263

Abstract

Literasi finansial merupakan kecakapan hidup (life skills) yang harus dibekalkan pada anak. Pendidikan literasi keuangan pada anak bukan sekadar pada pengenalan uang, namun lebih jauh pendidikan literasi keuangan pada anak adalah sebuah konsep tentang pengenalan pengelolaan keuangan secara bijak dan mampu mengontrol pengeluaran keuangan dengan membedakan mana yang menjadi kebutuhan dan mana yang hanya keinginan. Sehingga pengenalan terhadap pengetahuan literasi keuangan sejak dini akan membuat anak-anak terbiasa mengelola keuangan dengan baik dan benar di masa yang akan datang. Di Indonesia pendidikan literasi keuangan masih menjadi sesuatu yang sangat jarang dilakukan. Tim Pengabdian Kepada Masyarakat memandang sangat penting untuk menyelenggarakan pelatihan terkait literasi pengelolaan keuangan cerdas pada anak usia dini yang dilaksanakan di TK Setia Kota Baubau. Pada kkegiatan ini tim Pengabdian Kepada Masyarakat mengenalkan pada anak terkait me manajemen keuangan, belajar tentang hidup hemat dengan cara merencanakan keuangan untuk persiapan dimasa depan, memotivasi anak untuk bertindak secara bertanggung jawab dan bijaksana serta mendorong kepedulian sosial.
Pelatihan Pembukuan Sederhana bagi Pelaku UMKM di Desa Doda Bahari Kecamatan Sangia Wambulu Kabupaten Buton Tengah HUS HUSRIAH; Murni Sari; Yunarsi Yunarsi; Wilda Fatmala; Filasti Rahma; Wa Ode Arnia
Jurnal Abdimasa Pengabdian Masyarakat Vol 5 No 2 (2022): Jurnal ABDIMASA Pengabdian Masyarakat
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalabdimasa.v5i2.2255

Abstract

Good fund management is a key factor that can lead to the success or failure of UMKM. A practical and effective method in managing funds for UMKM is to apply good accounting. Thus, accounting makes UMKM able to obtain various financial information in running their business. Accounting records must be in accordance with every transaction that occurs and based on applicable accounting standards. Based on the problems above, the service team views it as very urgent to conduct simple financial recording training. Financial recording training that will be carried out for UMKM will be a solution in solving these problems. The method used from this service is the Technical method or Field work. Technical, namely simple bookkeeping training for UMKM actors in Doda Bahari Village. The results of community service show that this simple bookkeeping training is very important for MSME actors to make it easier to see the profit and loss of a business.
Struktur Modal Memediasi Pengaruh Struktur Aset, Ukuran Perusahaan dan Profitabilitas Terhadap Nilai Perusahaan (Perusahaan non Bank yang Tercatat dalam Indeks LQ45) Jusmawati Jusmawati; Murni Sari
Jurnal Ekonomi & Bisnis Vol 1 No 1 (2022): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (874.569 KB) | DOI: 10.57151/jeko.v1i1.6

Abstract

The aims of this research are: 1). To examine the role of capital structure in mediating asset structure, firm size and profitability to firm value. 2) To examine the direct influence between asset structure, firm size, profitability and capital structure on firm value. 3) to examine the direct influence between asset structure, firm size and profitability on capital structure.  The research design used is quantitative research. The data used is secondary data in the form of data based on time series. Data analysis using Smart PLS software version 3.0. The results showed that: 1). Capital structure plays a role in mediating the influence, both the relationship between asset structure and firm size, on firm value. On the other hand, capital structure does not play a role in mediating profitability to firm value. 2) Directly, asset structure and firm size have no significant effect on firm value. However, directly profitability and capital structure have a significant effect on firm value. 3) In addition, asset structure and firm size directly have a significant effect on capital structure. On the other hand, profitability has no significant effect on capital structure
Peran Financial Constraint dalam Memoderasi Pengaruh Struktur Modal Terhadap Nilai Perusahaan Murni Sari
Akuisisi: Jurnal Akuntansi Vol 18, No 2 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v18i2.905

Abstract

This study aims to improve the relationship between capital structure and firm value using financial constraints on cash holdings as a moderating variable for mining companies and metal manufacturing companies 2016-2020. The sample selection technique used the purposive sampling technique so that a sample of 26 companies was obtained. The data analysis method was analyzed using multiple linear regression analysis using the SPSS version 23.0 for windows application. Based on the results of the study partially capital structure has a positive and significant effect on firm value, capital structure has a positive and significant effect on firm value. The control variable company size has a positive effect on firm value, operating cash flow has no significant effect on firm value, and intangible assets have no significant effect on firm value. financial constraints on cash holdings cannot moderate the relationship between capital structure and firm value. independent variables together can explain the dependent variable. Based on the research results, firm value can be increased by increasing debt or increasing the capital structure ratio. Improved capital structure must pay attention to the balance between benefits and costs arising from debt
Aplication Development and It’s Aplicated in Yasmin Store of Buton Sentral Distric La Sudarman; La Jejen; Poniasih Lelawatty; Muhammad Tasjiddin Teheni; Murni Sari; Sarimuddin Sarimuddin; Wa Ode Fera Azriani
Jurnal Pengabdian Masyarakat Borneo Vol 6, No 3 (2022)
Publisher : Universitas Borneo Tarakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35334/jpmb.v6i3.2494

Abstract

The increasingly rapid development of technology has a real impact on changes in various sectors, not least in the marketing sector, especially in the recording of business transactions. Based on the results of initial field observations, it was found that the Yasmin Store still uses manual recording, this is what underlies the implementation of abdimas activities in the form of developing a sales information system application and its application to the Yasmin Store so that this application can provide real benefits in terms of recording business transactions. Sales information system application designed in the form of a flow chart and user interface program design so as to form a complete system component that is incorporated in the sales application according to user needs. The program interface design is made user friendly so that user actors can easily operate the application. Methods of implementing activities include: 1) Needs analysis; 2) Application design; 3) Feasibility test; 4) Testing/Implementation; 5) Application of sales information system application; 6) Evaluation and 7) Reporting on the results of activities. The benefits of using this application include making it easier for users to check: 1) stock of goods on a regular basis; 2) customer data reports 3) supplier data reports and check sales and purchase recapitulation reports per day, month, or year. The final result expected in this activity is that the user is able to operate and use the sales information system application permanently.
Pengembangan Ekonomi Lokal melalui Budidaya Rumput Laut sebagai Sumber Pendapatan Masyarakat Wilda Fatmala; Murni Sari; Yunarsi Yunarsi; Novitasari Rahman
Jurnal Maksipreneur Vol 12, No 2 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i2.1099

Abstract

Local economic development through seaweed cultivation in Kapuntori District, Buton Regency is very promising and profitable so it is necessary to make maximum efforts so that problems that arise in the development of seaweed cultivation can be resolved. This study aims to determine income, assess the feasibility of seaweed farming as a source of income for the people of Wawoncusu Hamlet, Lambusango Village, Kapuntori District, Buton Regency, and at the same time develop a strategy for developing a seaweed cultivation business. This study uses a descriptive research method with a qualitative approach. The data source is primary data which includes information from farming about costs, revenues, and income of farming and development strategies that have been carried out by farming businesses, while secondary data includes data documentation. Data collection methods and techniques used interview, observation, and documentation methods, while data analysis methods used a qualitative descriptive approach. Based on the results of the analysis obtained information that the average income of seaweed farmers for 40 days obtained from 1 unit raft is Rp 2,200,000. The feasibility of seaweed farming shows the R/C ratio >1, namely 5.11 and 2.39. If the R/C Ratio >1, then the seaweed business is efficient and profitable. The most effective strategy for seaweed development in Wawoncusu Hamlet, Lambusango Village, Kapuntori District, Buton Regency is SO and WT analysis.
Pelatihan Pembuatan Laporan Keuangan Sederhana Berbasis Aplikasi Pada Usaha Rumahan Filasti Rahma; Murni Sari
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 1 (2023): Bantenese : Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ps2pm.v5i1.6572

Abstract

Pengabdian ini bertujuan untuk mengembangkan dan melaksanakan program pelatihan dalam pembuatan laporan keuangan sederhana berbasis aplikasi untuk usaha rumahan. Usaha rumahan umumnya dioperasikan oleh individu atau kelompok kecil dengan modal dan sumber daya terbatas. Salah satu aspek krusial dalam menjalankan usaha rumahan adalah kemampuan mengelola keuangan dengan efektif.Pengabdian ini mengadopsi pendekatan praktis dan partisipatif, di mana peserta secara aktif terlibat dalam proses pembelajaran. Pelatihan ini akan menggunakan aplikasi yang dikembangkan khusus, yang mudah digunakan untuk pembuatan laporan keuangan. Aplikasi ini dirancang untuk membantu peserta dalam mencatat dan mengorganisir data keuangan mereka sambil menghasilkan laporan yang jelas dan informatif. Hasil dari pelatihan ini diharapkan dapat meningkatkan pemahaman dan keterampilan peserta dalam menghasilkan laporan keuangan sederhana. Dengan laporan keuangan yang akurat dan terstruktur dengan baik, pemilik usaha rumahan akan dapat membuat keputusan yang lebih baik dalam mengelola keuangan mereka. Dengan memperoleh pemahaman yang kuat tentang pembuatan laporan keuangan dan memanfaatkan aplikasi yang sesuai, pemilik usaha rumahan dapat mengoptimalkan pengelolaan keuangan mereka, meningkatkan kinerja usaha, dan mencapai tujuan keuangan yang diinginkan