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All Journal PROFIT : Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal Publicuho GERVASI: Jurnal Pengabdian kepada Masyarakat Equity: Jurnal Ekonomi Journal Publicuho E-Amal: Jurnal Pengabdian Kepada Masyarakat
Langgeng Setyono
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal Publicuho

 1 
PENGARUH ISLAMIC MARKETING TERHADAP KEPUASAN DAN LOYALITAS NASABAH PADA BANK MUAMALAT CABANG MALANG Langgeng Setyono
Journal Publicuho Vol 4, No 2 (2021): May - July
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/jpu.v4i2.17704

Abstract

Indonesia is a country with a majority Muslim population. In the context of Indonesian’s, Muslims constitute a very large market share for marketing products, especially Islamic products. One of the products based on Islamic values is Islamic Bank. In Indonesia, Bank Muamalat is the first bank in existence. With such a large Muslim population, on the other hand, Islamic banks do not hold market share in the national banking industry. Islamic banks lag behind other conventional banks. Therefore, a strategy is needed to increase that market share. Islamic marketing is a strategy that can be used to increase customer satisfaction and loyalty at Bank Muamalat Indonesia.This research is an explanatory research with a quantitative approach. The sampling technique used in this study was purposive sampling. Respondents in this study were 120 people. The Machin and Campbell formula is used to determine the number of respondents. The objectives of this study are (1) to determine the effect of Islamic marketing on customer satisfaction; (2) to determine the effect of Islamic marketing on customer loyalty; (3) To determine the effect of customer satisfaction on customer loyalty.The results of this study are (1) Islamic marketing has a significant effect on customer satisfaction; (2) Islamic marketing has a significant effect on customer loyalty; and (3) Customer satisfaction has a significant effect on customer loyalty. So that Bank Muamalat in increasing customer satisfaction and loyalty needs to improve the existing indicators in Islamic Marketing
PENINGKATAN KEMAMPUAN LITERASI DIGITAL GURU NON-FORMAL DENGAN PEMANFAATAN MEDIA HAND PUPPET DALAM DONGENG Abd. Qadir Muslim; Langgeng Setyono; Kadarisman Hidayat; Ridho Rifki Fadillah
Journal Publicuho Vol 5, No 1 (2022): February - April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/jpu.v5i1.25081

Abstract

The development of information technology and the internet affect the abundance of digital information flows. This reflection also indicates that students in Indonesia, who are the digital native generation, have a strong dependence on the internet. In addition, the weak information literacy that plagues educators affects unattractive learning and the quality of students is not adaptable. Therefore, teachers as educators and school library staff as educational staff are required to be competent incapable of information literacy so that they can teach digital literacy continuously. The method in this study uses a Participatory Action Research (PAR) approach, which is located at Al-Jannah Jambon KB/TK, Pakis District, Malang Regency. The purpose of this literacy improvement training is to improve teachers' understanding and abilities related to digital literacy competencies, provide insight into alternative learning methods that can be used using technology, improve teacher skills in making interactive learning media to build classroom activity. The PAR results show that with the digital literacy workshop on hand puppets, these non-formal teachers feel helped in their efforts to improve digital literacy. On the other hand, teachers also find it easier to be creative.
Co-Authors Abd Qodir Muslim Andrias Andrias Danastya Fahreza Emmanuelita Siburian Gunawan Nurtjahjono Heder Djamaludin Hermawan Hermawan Ike Wanusmawati Intan Lifinda Ayuning Putri Kadarisman Hidayat Keenan Abdurachman Putra Kemal Sandi La Choviya Hawa Lusi Kurnia Muhammad Saifi Muslim, Abd. Qadir Ridho Rifki Fadillah Ridwan Efendi Siswidiyanto Siswidiyanto Suryadi Suryadi Tian Nur Ma’rifat Yuyun Pujiastuti