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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Radot Vernando Siburian
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Agriculture, Biological Sciences & Forestry

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ANALISIS EFISIENSI PEMASARAN AGROINDUSTRI KLANTING DI KECAMATAN NEGERI KATON KABUPATEN PESAWARAN Radot Vernando Siburian; Ktut Murniati; Ani Suryani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 7, No 1 (2019)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (778.35 KB) | DOI: 10.23960/jiia.v7i1.3330

Abstract

This research aims to know how much income of producer of klanting agroindustry, marketing channels, and the efficiency of klanting agroindustry marketing at Karang Rejo Village, Negeri Katon Subdistrict, Pesawaran Regency, and Lampung Province.  The research is conducted by a survey method.  The total of respondents is 32 producers and 146 merchants. The research data was collected in December 2016 until March 2017 and analyzed by descriptive qualitative and quantitative.  The result showed that the amount of klanting agroindustry producers’ income was Rp2,018,932.67/month with R/C 1.38 on cash and Rp1,649,645.49 /month with R/C 1.29 on total cost. It meant that the klanting agroindustry was feasible to be run.  In addition, there were four kinds of marketing channels on klanting agroindustry at Karang Rejo Village. Marketing system of klanting agroindustry was still not efficient, because the value of elasticity transmission price was less than one.Key words: agroindustry, efficiency, klanting, marketing
Co-Authors Ani Suryani Ktut Murniati