Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Kukuh Mulyanto
STIE ANINDYAGUNA
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Kukuh Mulyanto
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 2 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the factors that influence the Purchase Decision (Case Study of PT. Advan Speaker in the Candi area of ​​Semarang). This data research uses a questionnaire with a sample of 100 respondents in the Semarang area. This sampling technique uses nonprobability sampling, with one of the methods used is purposive sampling. The data obtained were then analyzed with the SPSS program. The results of this study are: (1) Product quality has a positive and significant effect on purchasing decisions with a t value of 2.213 > 1.66088. (2) Promotion has a positive and significant effect on purchasing decisions with a t value of 2.335 > 1.66088. (3) Price perception has a positive and significant effect on purchasing decisions with a t value of 6.773 > 1.66088. (4) simultaneously product quality, promotion, and price perception have a positive and significant effect on purchasing decisions at PT. Advan Speaker in the Semarang Temple area with an R2 value of 0.573 or 57.3% and the most influential variable is the price perception variable which can be seen from the largest t-count value among other variables
Peran Agama Dalam Peningkatan Minat Berwirausaha : Pengembangan Model Konsep Intensi Berwirausaha Firdaus Firdaus; Asepta Hendriyanto; Kukuh Mulyanto
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 4 No 2 (2022): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sudah diterima secara luas bahwa religiusitas adalah sebuah karakteristik individual yang memiliki peran dan dammpak yang sangat besar dalam pengambilan keputusan sehari-hari. Metode penelitian ini adalah studi kepustakaan. Penelitian ini bertujuan untuk menciptakan model tentang minat berwirausaha. Hasil penelitian menunjukkan bahwa minat berwirausahawan dapat ditingkatkan melalui penanaman nilai agama sehingga mempengaruhi norma social, sikap terhadap aktivitas berwirausaha.
Co-Authors Asepta Hendriyanto Firdaus Firdaus