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All Journal International Journal of Green Tourism Research and Applications
Putu Rian Arde Surya
Dewi’s Paon
Social Sciences

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Three-cluster policy in the implementation of corporate social responsibility at Intercontinental Bali Resort Putu Rian Arde Surya; I Ketut Budarma; I Gede Mudana
International Journal of Green Tourism Research and Applications Vol 2 No 1 (2020): June 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.646 KB) | DOI: 10.31940/ijogtra.v2i1.1874

Abstract

Purpose: This research is to analyze the three-cluster policy in international, national, and local policy on corporate social responsibility (CSR) implementation at InterContinental Bali Resort.Research methods: The research method used is descriptive qualitative with juridical-normative analysis techniques.Results and discussion: The CSR implementation is related to three-cluster regulation analysis, as follows: do small things with great love, embrace the joy of giving, give a little, safe a life!, green living!, and IHG earth week. The implementation of CSR has an impact on the sustainability of the company.Conclusion: A company in carrying out its activities are not only on more financial factors such as profits or dividends but be based on social and environmental responsibility for the present and long term.
Co-Authors I Gede Mudana I Ketut Budarma