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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Juara: Jurnal Riset Akuntansi Journal of Accounting and Investment Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ACE : Accounting Research Journal Taroa : Jurnal Pengabdian Masyarakat Prosiding University Research Colloquium Jurnal Akuntansi Trisakti Borobudur Accounting Review Abadi: Jurnal Ahmad Dahlan Mengabdi Jurnal REKOMEN (Riset Ekonomi Manajemen) Islamic Micro Finance Journal
Betari Maharani
Universitas Muhammadiyah Magelang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

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Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang Betari Maharani; Arinda Lovita Fendisty; Ulfa Luthfiana Masjidin; Dwi Ardiyan; Nita Dian Rizky; Nur Hidayah
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 6 No 4 (2021): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v6i4.1926

Abstract

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.
Co-Authors Abrianti Kusuma Wardani Ainni Hikmatul Aliffah Alfiana Yogi Saputri Anissa Hakim Purwantini Arinda Lovita Fendisty Barkah Susanto Cut Dewi Bunga Dewi, Veni Soraya Diah Pratiwi Dian Puspitasari Dwi Ardiyan Febriansyah Aji Pangestu Hayunda Rahmawati Herma Fanani Ilham Edhi Saputro Imron Wahyu Hidayat Indah Nur Setiyati Iza Fadlur Rozaqi Lany Christanty Larisa Yusriyah Mahmudatun Nisa Monita Hanif Prasetyo Muhammad Ridhwan Ab Aziz Muhammad Zaqi Haqiqi Naufal Afif Naufal Afif Nindya Yunia Putri Nita Dian Rizky Novia Nurul Chalida Nur Hidayah Nur Laila Yuliani Nurcahyono Nurcahyono Purwantini Anissa Hakim Purwantini, Anissa Hakim Silvia Aji Saputri Siti Noor khikmah Suryo Tyas Enggarin Tri Wahyuningsih Ulfa Luthfiana Masjidin Wahyu Anggit Prasetya Wahyu Widi Astuti Wawan Sadtyo Nugroho Wulan Lailatul A’idah Yulinda Devi Pramita