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All Journal Fokus Bisnis Ikonomika : Jurnal Ekonomi dan Bisnis Islam LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Madani : Indonesian Journal of Civil Society JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Medikonis Majalah Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Relevance: Journal of Management and Business Jurnal Ekonomi dan Bisnis Digital Mimbar Administrasi Mandiri HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS) JOURNAL JIBMA
Dani Rizana
Universitas Putra Bangsa
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : JIBMA

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Peran Persepsi Harga, Ekuitas Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Vario 150 CC Di Kabupaten Kebumen Surono; D Rizana
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 1 No. 1 (2023): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : Jurnal Inovasi Bisnis Manajemen dan Akuntansi

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Abstract

This research aims to find out the role of price perception, brand equity, product quality on purchasing decisions. The subject of this research is the Vario 150 CC product which was carried out in Kebumen district. The number of samples used in this research was 100 respondents who used Vario 150 CC motorbikes using incidential techniques. The research results show that: partially price perception has a significant influence on purchasing decisions, partially brand equity influences purchasing decisions, partially product quality influences purchasing decisions, and simultaneously price perception, brand equity and product quality jointly influence purchasing decisions, it can be concluded that together the variables of price perception, brand equity and product quality have a significant influence on purchasing decisions.
Co-Authors Akhmad Syarifudin Erlagista Eka Saputri Faiqoh Riski Wulandari Ika Neni Kristanti Joko Fitra Muhammad Baehaqi Novia Rindi Puji Astuti Nur Latifa Hanim Pravidaningrum Ragil Setyo Cahyono Rohmat Khoirul Anam Surono Yogatama Bunadi Putra