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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ABDI MASSA: Jurnal Pengabdian Nasional PRAJA observer: Jurnal Penelitian Administrasi Publik Agroterap IJAIFD
Sri Andayani
Universitas 17 Agustus 1945 Surabaya
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Journal : Jurnal Agroterap

 1 
PENGARUH KETERAMPILAN WIRAUSAHA DAN KOMPETENSI SUMBER DAYA MANUSIA TERHADAP KEBERHASILAN USAHA PADA PELAKU USAHA KECIL DI PASAR BUNGA BRATANG SURABAYA Tariza Ramadhania; Diana Juni Mulyati; Sri Andayani
AGROTERAP : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya Vol 1 No 2 (2021): November
Publisher : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya

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Abstract

The development of UMKM competitiveness is currently strongly influenced by various factors, in which human resources play such an important role. During the Covid-19 pandemic, some people found new habits to overcome boredom, including planting ornamental plants. Since the pandemic and the trend of ornamental plants came suddenly, the popularity of ornamental plants has increased sharply, which means this is profitable for ornamental plant businesses. The importance of knowledge and experience regarding proper plant care techniques, as well as the importance of interacting with consumers are important factors in achieving business success. At the writing of this study, the authors completed research on Entrepreneurial Skills and Human Resource Competence on Business Success. The method used in this study is a quantitative method using census techniques or side saturation, meaning that all population groups are used as samples. Data sources in this research are primary data sources and secondary data sources. The data analysis technique used is multiple linear regression analysis. In the final results of the research, it proves that from the t test and F test that have been carried out, it can be seen that the Entrepreneurial Skills and Human Resource Competency variables partially and simultaneously or jointly have a positive and significant effect on business success for small business actors in the Flower Market Bratang Surabaya. In order to advance the Skills and Competence of Human Resources, it is necessary to have training, experience, and by learning various planting techniques. In addition, the importance of communicating and interacting with consumers in maintaining relationships.
127 PENGARUH BRAND AMBASSADOR DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURE REPUBLIC PADA MASYARAKAT KOTA GRESIK Tsany Diana Assyifa; Awin Mulyati; Sri Andayani
AGROTERAP : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya Vol 2 No 2 (2022): November
Publisher : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya

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The Korean wave has been spreading more and more over the last few years. The term "Korean Wave" refers to a number of South Korean products that are currently popular in Indonesia, including K-dramas, films, music (K-pop), fashion, food and cosmetics. K-Pop is currently quite popular among Indonesians of all ages, from teenagers to adults, women and men. The Korean Wave became widely adopted in Indonesia thanks in large part to K- pop. This study aims to ascertain how much influence Brand ambassadors and Korean Wave have on purchasing decisions for Nature Republic products in Gresik City Communities. To collect data, this research used a Google Form based questionnaire which was used as an instrument. The research sample consisted of 100 respondents. From the results of this t test, it shows that partially there is a positive and significant influence between the Brand Ambassador and Korean Wave variables on purchasing decisions for Nature Republic products for the people of Gresik City. As for the simultaneous f test, both also have a significant effect on the Purchase Decision of Nature Republic products in Gresik City Communities.
PENGARUH MOTIVASI INTRINSIK, KREATIVITAS DAN PENGETAHUAN TEKNOLOGI INFORMASI DAN KOMUNIKASI TERHADAP KESIAPAN DIGITALISASI UMKM DI KAVLING DPR SIDOARJO Isaam Fajar Maulana; Anom Anom; Sri Andayani
AGROTERAP : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya Vol 2 No 2 (2022): November
Publisher : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya

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One of the impacts of the growth of digitalization is the expansion of business operations on ecommerce platforms, especially the growth and development of digital-based businesses that penetrate into wholesale and retail trade and other service industries such as transportation and warehousing. The purpose of this study is to ascertain the impact of Intrinsic Motivation, Creativity and Knowledge of Information and Communication Technology on the Readiness of Digitalization of MSMEs in the Sidoarjo DPR Lot and also for other MSME players so that they can appeal to how important Digitalization is at this time. For the government, which is expected to participate in the Digitalization process in MSMEs throughout Indonesia. This type of research uses a census research method with a sample of 45 MSME players in the Sidoarjo DPR Lot. The findings of this study indicate that partially the intrinsic motivation variable has a negative effect on the readiness of digitalization of MSMEs in the Sidoarjo Dpr Lot, while the creativity and information and communication technology variables have a positive and significant effect on the readiness of digitalization of MSMEs in the Sidoarjo Lot. Overall, the independent variables have a significant effect on the readiness of digitalization of MSMEs in the Sidoarjo Dpr Lot.
PENGARUH MOTIVASI WIRAUSAHA, KEMANDIRIAN PRIBADI, DAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP KEBERHASILAN USAHA DI SENTRAL WISATA KULINER BRATANG BINANGUN SURABAYA Kartika Putri Ardani; Sri Andayani; Diana Juni Mulyati
AGROTERAP : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya Vol 2 No 2 (2022): November
Publisher : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya

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Abstract

Currently, the Surabaya city government has provided spaces for micro, small, and medium enterprises (UMKM) or street vendors to sell their products. With the establishment of a central culinary tourism area by the government, it is expected to help the local community, especially the people of Surabaya. Research has been conducted to identify potential problems, such as the influence of entrepreneurial motivation, personal independence, and entrepreneurial knowledge on business success. Unequal competition contributes to uneven business success among the vendors. The lack of entrepreneurial motivation, personal independence, and supported entrepreneurial knowledge can lead to unequal business success in the culinary tourism center of Bratang Binangun, Surabaya.This study utilized a quantitative research method and employed a census method. A questionnaire was distributed to the vendors as the research instrument. The sample size consisted of 32 respondents, determined through a census method. Data analysis was performed using the Independent Sample Test. The research findings indicate a significant influence (0.000 < 0.05) of entrepreneurial motivation, personal independence, and entrepreneurial knowledge on business success in the culinary tourism center of Bratang Binangun, Surabaya.
Co-Authors Agung Pujianto Anom Anom Awin Mulyati Bambang Kusbandrijo Devina Yulia Maharani Diana Juni Mulyati Endang Indartuti Fernando Bryan Baki Mandonsa Indah Wahyu Prasetyo Isaam Fajar Maulana Kartika Putri Ardani M. Aminul Akbar Nekky Rahmiyati Ni Made Ida Pratiwi Tariza Ramadhania Tsany Diana Assyifa