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All Journal Jurnal Magister Manajemen Jurnal Bimbingan dan Konseling Terapan Jurnal Ilmiah Wahana Pendidikan
Rita Puspita
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PENGARUH FAKTOR SOSIAL, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPERCAYAAN MEREK SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN TELEPON SELULAR (STUDI KASUS PADA PENGGUNA SAMSUNG DI KOTA BANDA ACEH) Rita Puspita; Mukhlis Yunus; Sulaiman -
Jurnal Magister Manajemen Vol 1, No 1 (2017): September 2017
Publisher : FEB - Unsyiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.836 KB)

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Abstract:This study aims to determine how much influence social factors, brand image, and product quality to brand trust and its impact on customer loyalty of mobile phone users Samsung in the city of Banda Aceh. The population of this study is Samsung users located in Banda Aceh city, where the sample is 150 linear regression to analyze direct effect and hierarchical regression method to analyze the influence /indirect effect. The results showed that social factors, brand image and product quality had a significant direct influence both simultaneously and partially on brand trust and customer loyalty of Samsung mobile phone in Banda Aceh city. The results also show that social factors, brand image and product quality through brand trust have a significant effect on customer loyalty, where the brand's trust (mediating variable) acts as partialymediated. Samsung companies need to pay attention to social factors, brand image and product quality so that will form a brand trust that will impact on increasing customer loyalty Samsung. The implications of this research as a reference in making decisions in determining the right marketing strategy in order to maintain customer loyalty so as not to move to another brand.Keywords: Social factors, Brand, Product Quality, Brand Trust and Customer LoyaltyAbstrak:Penelitian ini bertujuan mengetahui seberapa besar pengaruh faktor sosial, citra merek, dan kualitas produk terhadap kepercayaan merek serta dampaknya pada loyalitas pelanggan telepon selular pengguna Samsung dikota Banda Aceh. Populasi penelitian ini adalah pengguna telepon selular samsung yang berada di kota Banda Aceh, dimana sampel berjumlah 150 responden, metode yang digunakan regresi linear berganda untuk menganalisis pengaruh langsung (direct effect) dan metode regresi hirarkis untuk menganalisis pengaruh tidak langsung (indirect effect). Hasil penelitian menunjukkan faktor sosial,citra merek dan kualitas produk memiliki pengaruh langsung yang signifikan baik secara simultan maupun parsial terhadap kepercayaan merek dan loyalitas pelanggan telepon selular Samsung dikota Banda Aceh. Hasil penelitian juga menunjukkan bahwa faktor sosial,citra merek dan kualitas produk melalui kepercayaan merek berpengaruh signifikan terhadap loyalitas pelanggan, dimana kepercayaan merek (mediating variable) berperan sebagai partialy mediated. Perusahaan Samsung perlu memperhatikan faktor sosial, citra merek dan kualitas produk sehingga membentuk kepercayaan merek yang berdampak pada meningkatnya loyalitas pelanggan Samsung. Implikasi dari penelitian ini sebagai acuan dalam pengambilan keputusan dalam menentukan strategi marketing yang tepat agar dapat menjaga loyalitas pelanggannya sehingga tidak berpindah ke merek lain.Kata Kunci: Faktor Sosial, Citra Merek, Kualitas Produk, Kepercayaan Merek dan Loyalitas Pelanggan
Penerapan Teknik Kursi Kosong untuk Meningkatkan Kepercayaan Diri Siswa MAN 1 Kota Ternate Andi Agustan Arifin; Dewi Mufidatul Ummah; Fatoni Achmad; Rita Puspita
Jurnal Bimbingan dan Konseling Terapan Vol 5, No 2 (2021): Volume 5, Nomor 2, Tahun 2021
Publisher : Program Studi Bimbingan dan Konseling, Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jbkt.v5i2.1526

Abstract

ABSTRAKTujuan penelitian ini yaitu untuk mengetahui tingkat kepercayaan diri pada siswa dan mengetahui apakah terdapat pengaruh penggunaan teknik kursi kosong terhadap peningkatan kepercayaan diri pada siswa MAN 1 Kota Ternate. Penelitian ini menggunakan pendekatan eksperimen. Desain yang digunakan dalam penelitian ini adalah desain eksperimen sederhana (Posttest Only Control Group Design). Subjek penelitian sebanyak 60 siswa pada kelas XI MAN 1 Kota Ternate. Pengumpulan data menggunakan angket dan observasi. Analisis data menggunakan analisis deskriptif dan inferensial. Hasil penelitian menunjukkan bahwa: (1) Tingkat kepercayaan diri siswa pada kelompok eksperimen siswa kelas XI MAN 1 Ternate sebelum diberikan teknik kursi kosong berada pada kategori rendah, setelah diberikan perlakuan, tingkat kepercayaan diri siswa mengalami peningkatan yaitu berada pada kategori tinggi. Sedangkan pada kelompok kontrol tingkat kepercayaan diri siswa pada saat pretest dan posttest berada pada kategori rendah (2) Terdapat pengaruh kepercayaan diri siswa yang diberikan teknik kursi kosong dengan siswa yang tidak diberikan teknik kursi kosong.Kata Kunci: kepercayaan diri, teknik kursi kosongABSTRACTThe purpose of this study was to determine the level of students’ self-confidence and to find out whether there was an effect of using the empty chair technique on increasing self-confidence in students of MAN 1 Ternate. This research used an experimental approach. The design used in this study was a simple experimental design (Posttest Only Control Group Design). The research subjects were 60 students of XI grade in MAN 1 Ternate. Collecting data used questionnaires and observations. Data analysis used descriptive and inferential analysis.The results showed that: (1) The level of self-confidence of students in the experimental group of class XI students of MAN 1 Ternate before being applied the empty chair technique was in the low category, after giving treatment, the level of student confidence increased, namely in the high category. Meanwhile, in the control group, the students' self-confidence at the pretest and posttest were in the low category. (2) There was an influence of students' self-confidence who were given the empty chair technique with students who were not given the empty chair technique.Key Word: self confidence, empty chair technique
Internalisasi Nilai-Nilai Budaya Dalam Pelayanan Bimbingan Konseling Andi Agustan Arifin; Rita Puspita
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 3 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (121.592 KB) | DOI: 10.5281/zenodo.7605210

Abstract

Globalization with all its impacts has presented its own challenges to the world of education. These challenges cover all aspects of life with the heaviest being the humanitarian aspect, starting from cultural issues that experience erosion, shifts and changes in values ​​in society or individuals, which will eventually color the way of thinking and human behavior. Therefore, the world of education is required to be able to carry out its conservative mission as the guardian of cultural heritage. Guidance and counseling services are always dealing with and related to human needs and problems, so counseling services must always adapt to these changes in order to remain effective Counseling as a profession that relies more on communication in providing assistance services to overcome problems faced by a person, not only focus on conventional approaches (psychodynamic, behavioristic, and humanistic), but must consider cultural aspects. The main assumption in realizing the effectiveness of guidance and counseling services that are oriented to cultural values ​​is recognizing that there are basic tendencies that we have, as a way of understanding other people's cultures and understanding the limitations of our own culture. Counseling is basically a cultural encounter between counselors and counselees from diverse cultural backgrounds. Cultural orientation and accentuation in guidance and counseling must receive the counselor's attention. Cultural values, especially local culture, are important to apply in the counseling process so that they can give color.
Co-Authors Andi Agustan Arifin Dewi Mufidatul Ummah Fatoni Achmad Mukhlis Yunus Sulaiman -