Article Per Year (5 Year)
p-Index From 2019 - 2024
1.606
P-Index
This Author published in this journals
All Journal Kanal : Jurnal Ilmu Komunikasi EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Arkus Jurnal Spektrum Komunikasi
Latif Ahmad Fauzan
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
STRATEGI PEMASARAN MEDIA SOSIAL PADA BRANDING PERUSAHAAN SANDY COLLECTION Novelia Radista Akbar Gaeni; Natasha Izza Azkia; Endiko Wahyu Normansyah; Laurel Salsabilla Aurora; Ghulyarma Aushafinaz; Latif Ahmad Fauzan; Dian Hutami Rahmawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.25 KB) | DOI: 10.34308/eqien.v10i2.637

Abstract

This research was conducted to determine the startup branding strategy of Sandy Collection. To find out how startup companies start their business to brand their products so that they are more widely known by the public. Sandy Collection on January 12, 2021, started to market its products on the TikTok application and create educational content to get impressions more than 807,000 viewers with more than 23,000 likes. The purpose of this study is to explain the trategy of Sandy Collection company in branding their products using TikTok as social media, so this research focuses on how to brand products on social media. This study used descriptive qualitative method. The informans of this research are the owner of Sandy Collection, Content Creator, Public Relations Sandy Collection, and Social Media Admin. The result of this research is Sandy Collection using 4 social media marketing for company branding: pull strategy, push strategy, endorse, sponsorship.
STRATEGI PUBLIC RELATIONS DALAM MENANGANI COMPLAIN CUSTOMER Dian Hutami Rahmawati; Latif Ahmad Fauzan; Winih Mega Handika; Yulinar Luthfiyah Prastiyasti
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.223 KB) | DOI: 10.34308/eqien.v10i2.638

Abstract

Efforts to handle all forms of input from service users of PT. Angkasa Pura is a priority for companies to improve their capabilities. Given the COVID-19 pandemic, various groups have felt the impact. This makes PT. Angkasa Pura carries out several policy considerations, as well as evaluations that are in line with existing conditions in the field. Of course, with this evaluation, there are several problems related to comfort due to the features of airport facilities that are not felt by the company, even the service users of PT. Angkasa Pura. This research was conducted offline at Sultan Aji Muhammad Sulaiman Sepinggan Airport Balikpapan, to be precise at PT Angkasa Pura Balikpapan Septenver 2021. In this study, the research sample or subject of this study was Public Relations Team of PT. Angkasa Pura, namely the Head of Public Relations of PT. Angkasa Pura. Data were obtained from in-depth interviews and obtained directly from informants who were at the research site. The results of the study concluded that related to the PR strategy carried out by PT. Angkasa Pura is providing voting rights from service users regarding complaints about the company through various platforms that make it easier for service users, this is given by the company not only as a forum for complaints but also as a form so that companies can participate in conveying more detailed information. related to the company, also conducts 2-way communication to its communicants.
Toxic Behavior Sebagai Komunikasi Virtual Pemain Game Online Mobile Legends: Bang Bang Latif Ahmad Fauzan; Augustin Mustika Chairil; Ahimsa Adi Wibowo
JKOM Vol. 4 No. 1 (2021): JKOM
Publisher : JKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Toxic Behavior Sebagai Komunikasi Virtual Pemain Game Online Mobile Legends: Bang Bang
Variasi Komunikasi Virtual pada Kelompok Pemain Game Mobile Legends Bella Febriyana Ananda; Zainal Abidin Achmad; Syifa Syarifah Alamiyah; Ahimsa Adi Wibowo; Latif Ahmad Fauzan
Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2022): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2022.12.1.18-34

Abstract

The Mobile Legends game application has virtual communication features, including Voice Chat, Chatbox, and Quick Chat. This study aims to observe variations of virtual communication used by the Moba Analog Team when playing the game. This study uses a qualitative method with a virtual ethnographic approach. The results show that virtual communication produces a variety of distinctive languages or odes) that is understood and interpreted by members of the Moba Analog Team. A variety of languages with unique codes has been produced due to the virtual conversations intensity and the need for tactics to run the game. Moba Analog Team members play games together almost every night. Virtual communication features facilitate communication between members when acting as a player in the Mobile Legends game. The virtual conversation while playing the games is not merely talking about playing tactics, but it extends to wider topics such as lectures, friendship, family, viral issues on social media, and politics.
Semiotic Analysis of KORPRI Batik Design “Bhumi, Nusa, Sagara” Latif Ahmad Fauzan
Arkus Vol. 9 No. 1 (2023): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v9i1.293

Abstract

As a cultural heritage, batik has become a symbol of Indonesia's wealth that is recognized internationally. Batik symbolizes local wisdom and contains many philosophical and social values in Indonesian culture. Batik has a long history and is often used for ceremonial and ritual purposes. However, along with its development, Batik is also used as the official uniform of organizations, including the Indonesian Civil Service Corps (KORPRI). The latest KORPRI batik design is called bhumi, nusa, sagara, with unique characteristics, such as colors and patterns inspired by national values. The symbols and meanings in batik designs are closely related to the study of Communication Studies, especially Semiotics which discusses signs and meanings in a message. This study aimed to describe the visual symbols and the meaning of the message in KORPRI batik bhumi, nusa, sagara. This research is qualitative research using semiotic analysis from Charles Sanders Pierce. The triangle semiotic model is used to analyze the visual elements in the KORPRI batik designs. The results of this study indicate that the KORPRI bhumi, nusa, and sagara Batik designs blend patterns from various regions in Indonesia, which have philosophical meanings from their respective cultures. In conclusion, the designs on KORPRI bhumi, nusa, sagara batik contain very strong local wisdom values and can become the identity of the Indonesian nation.
ChatGPT For Marketing Communications: Friend or Foe? Heidy Arviani; Ririn Puspita Tutiasri; Latif Ahmad Fauzan; Ade Kusuma
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1729

Abstract

The release of the ChatGPT chatbot in November 2022 received significant public attention. ChatGPT is an Artificial Intelligence (AI) powered chatbot that allows users to simulate human-like conversations with AI. GPT stands for Generative Pre-trained Transformer, a language processing model developed by the American artificial intelligence company OpenAI. These innovations and technologies are changing business interests, revolutionizing marketing communications strategies, and enhancing the consumer experience. ChatGPT is a powerful tool for marketers, but we need to understand the risks and place realistic expectations for the moment. The author uses data collection techniques using literature studies and observations on ChatGPT about their potential and impact on marketing communications. Authors analyze brand information, data search, reference services, cataloging, content creation, and ethical considerations such as privacy and bias. Result of this study, ChatGPT can provide and support creative content creation or copywriting, improve customer service, automate repetitive tasks, and support data analysis. However, humans are irreplaceable for examining outputs and creating marketing messages consistent with a company's strategy and brand vision. With good marketing strategies, ChatGPT can effectively enhance and support marketing processes.
The Role of Ulama in the Development Communication of the Family Planning Program Latif Ahmad Fauzan; Windri Saifudin; Augustin Mustika Chairil
Jurnal Spektrum Komunikasi Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i1.455

Abstract

One of the problems causing society's prosperity low level is the imbalance of population growth, economic growth, and health. BKKBN (National Family Planning Coordinating Board) has a role to measure and control the growth of Indonesia's population through the KB (The Family Planning Program). In Yogyakarta, especially in Wonokromo Village, Pleret, Bantul Regency, the implementation and socialization of KB program had some obstacles because most people thought that the program seemed to be contrary to the way of the Islamic rules. Therefore, the ulama have a crucial role in changing of community’s perspective on KB in the context of Islam. Based on the background of those problems, the researcher was interested in this topic of research to understand Ulama’s role for BKKBN and the community from communication science perspective, especially Development Communication. The qualitative descriptive method is the basic method in this research. The result of the research is that Ulama play an important role in the Interpersonal Communication process with the BKKBN, and play a major role in disseminating the family planning program to the Wonokromo Community. Ulama played a role in interpreting and communicating the Family Planning Program in accordance with the Islamic perspective, so that people can accept and implement the program.
Digilantism Practice: The Online Shaming for the Cheaters Augustin Chairil; Dian Hutami Rahmawati; Latif Ahmad Fauzan
Jurnal Spektrum Komunikasi Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i1.457

Abstract

Pelakor, or perebut lelaki orang (someone who cheats with their husband) is a term that is very common on the internet, especially on social media such as Facebook. The trend of shaming and viral-ing ‘pelakor’ on social media is an interesting and recurring consumption. The practice of online shaming, and going viral is a practice that is normalized by some social media users. This article wants to explore how online shaming practices are carried out by Anti Pelakor Indonesian facebook groups and discussed with digilantism concept. Netnography is used in this research to see virtual activities occurring in groups. As well as virtual observations during January – June 2019 and interviews with shaming actors to enrich the data. The results of the API Group's observations describe data granulation, ranging from uploads of disclosures of household problems and mistress, viral practices, online shaming, and doxing, to wiretapping the Whatsapp instant messaging application which leads to the practice of spreading privacy. The practice of shaming has some benefits also risks and raises ethical problems.
Co-Authors Ade Kusuma Ahimsa Adi Wibowo Ahimsa Adi Wibowo Alamiyah, Syifa Syarifah Augustin Chairil Augustin Mustika Chairil Bella Febriyana Ananda Dian Hutami Rahmawati Dian Hutami Rahmawati Endiko Wahyu Normansyah Ghulyarma Aushafinaz Heidy Arviani Laurel Salsabilla Aurora Natasha Izza Azkia Novelia Radista Akbar Gaeni Ririn Puspita Tutiasri Windri Saifudin Winih Mega Handika Yulinar Luthfiyah Prastiyasti Zainal Abidin Achmad