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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Dinamika Sosial Ekonomi
Heptari Elita Dewi
Agribusiness, Agriculture Faculty, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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CONSUMER PURCHASING DECISIONS ON PROCESSED FOOD PRODUCTS DURING THE COVID-19 PANDEMIC Anisa Aprilia; Heptari Elita Dewi; Andrean Eka Hardana; Imaniar Ilmi Pariasa; Yerho David Hasudungan Harahap; Tissa Permata Prasanti
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 5, No 2 (2021): November 2021
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v5i2.9289

Abstract

This study aims to analyze the determinant factors that influence consumer purchasing decisions during the COVID-19 pandemic. Seventy-five respondents were selected with the criteria of having purchased processed food products made from vegetables and fruits online and offline during the COVID-19 pandemic in Malang. The analytical method used was a regression with the logit model. The dependent variable is the purchase decision, while the independent variables used include social trust (related to handling) to merchants, social trust (related to handling) to couriers, positive information (benefit-centered), negative information (risk-centered), labeling, and government support. The results showed that each variable positively influences purchasing decisions, but only one variable has a significant effect, namely labeling. This research suggests that producers can develop marketing for processed food products by adding complete labeling, such as halal labels.
SUPPLY CHAIN PERFORMANCE OF ORGANIC VEGETABLES (EVIDENCE ON SMES IN MALANG CITY) Irsyad Fauzi; Anisa Aprilia; Heptari Elita Dewi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 5, No 1 (2021): Mei 2021
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v5i1.8649

Abstract

The role of supply chain management strategies in the organic vegetable business is to createcompetitiveness by prioritizing fulfillment of consumer demand appropriately. One of the companiesengaged in the organic vegetable business in Malang City is Abang Sayur Organik (ABS) SMEs. Theorganic broccoli commodity is a superior product from ABS SMEs which continues supplied to retailand manufacture. Common problems that occur in the organic broccoli supply chain are fluctuations indemand and mismatches in the quality of products shipped. Measurement of supply chain performanceis needed to answer the existing problem. This study aims to describe the condition of supply chainmanagement and measure the performance of organic vegetable supply chains in ABS SMEs. The dataused are primary data obtained from questionnaires distributed to all ABS organic broccoli supply chainactors. Supply chain performance measurement uses the benchmark score method of Supply ChainOperation Reference (SCOR) performance indicators that include reliability, responsiveness, agility,costs, and assets with a value classification of parity, advantage, and superior. The results showed thatsupply chain actors involved were suppliers, distributors, manufacturers, retailers, and consumers.Measurement of Perfect Order Fulfillment performance indicators at the position of advantage at the supplier level and superior at the distributor level to retail. The value of Order Fulfillment Cycle Timeand flexibility are superior at each actor, while the value of inventory days of supply at the supplier,distributor and manufacturing level is at a position of advantage but at the retail level at a superiorposition. Cash To Cash Cycle Time value is superior position in each supply chain actor, but for theTotal Supply Chain Management Cost value in each organic broccoli supply chain actor is in a gap-parity position
PENGABDIAN MASYARAKAT MELALUI APLIKASI MANAJEMEN DESIGN PRODUCT PENGOLAHAN LIMBAH ORGANIK MENJADI PUPUK ORGANIK CAIR Heptari Elita Dewi; Anisa Aprilia; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Novi Haryati; Effy Yuswita; Djoko Koestiono; Rachman Hartono; Fitria Dina Riana; Silvana Maulidah; Dwi Laila Maulida
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 3 (2022): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.461 KB) | DOI: 10.31764/jmm.v6i3.8034

Abstract

Abstrak: Setiap tahun, limbah yang dihasilkan oleh rumah tangga semakin meningkat. Limbah ini dapat dimanfaatkan sebagai alternatif pupuk organik. Tujuan kegiatan pengabdian kepada masyarakat ini antara lain: (1) meningkatkan pemahaman masyarakat mengenai pengolahan dan manfaat pupuk organik cair melalui kegiatan webinar; (2) meningkatkan kemampuan mitra melalui aplikasi manajemen design product pengolahan limbah jeruk menjadi pupuk organik cair; dan (3) meningkatkan produktivitas mitra melalui pengolahan limbah jeruk menjadi pupuk organik cair. Mitra dari kegiatan ini adalah Komunitas Puri Hijau Royo Royo Kelurahan Arjowinangun Kota Malang. Metode pengabdian meliputi persiapan, sosialisasi, tahap pelatihan awal melalui webinar, dan tahap pelatihan pembuatan pupuk organik dan design product. Hasil dari post test webinar, lebih dari 90% peserta menjawab pertanyaan dengan benar, yang menunjukkan peningkatan pemahaman peserta tentang pengelolaan limbah. Hasil dari pelatihan pembuatan pupuk organik adalah mitra dapat memproduksi pupuk organik cair secara mandiri.Abstract: Every year, waste produced by households is increasing. This waste can be used as an alternative organic fertilizer. The objectives of the community service program include: (1) increasing community understanding of processing and benefits of liquid organic fertilizer through webinar activities; (2) improve the ability of partners through the application of design product management by processing orange waste into liquid organic fertilizer; and (3) increase the productivity of partners through processing orange waste into liquid organic fertilizer. The partner of this program is Komunitas Puri Hijau Royo Royo, Arjowinangun Village, Malang. The method of service community includes preparation, socialization, initial training through webinar, and training of making organic fertilizer and design product. The results of the webinar' post-test show more than 90% of participants answered questions correctly, which showed an increase in participants' understanding of waste management. The result of training in making organic fertilizer is partners can produce liquid organic fertilizer independently.
Persepsi Generasi Muda Berdasarkan Proses Kognitif Terhadap Pertanian: Studi Pada Mahasiswa Baru Anisa Aprilia; Imaniar Ilmi Pariasa; Heptari Elita Dewi; Andrean Eka Hardana
Jurnal Ekonomi Pertanian dan Agribisnis Vol 7, No 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.35

Abstract

This reserach aims to analyze the factors influencing the younger generation's perception of agriculture based on accepted cognitive processes and the influence of the perception factors on the interest of the younger generation to work in the agricultural sector. The research survey was conducted on new students from the faculty of agriculture after they attended student orientation. While the analysis used is descriptive analysis, factor analysis, and logistic regression analysis, which have previously been tested for the validity and reliability of research data. The research finding is that there are three main factors in the perception of the younger generation towards agriculture, namely individual perceptions, economic perceptions, and socio-cultural perceptions. In the meantime, only the economic perception factor has a big effect on young people's desire to work in agriculture. 
IBU PINTAR, LINGKUNGAN SEHAT: EDUKASI DAN PELATIHAN PENGOLAHAN LIMBAH DOMESTIK GUNA MENINGKATKAN KUALITAS LINGKUNGAN HIDUP Imaniar Ilmi Pariasa; Djoko Koestiono; Effy Yuswita; Rachman Hartono; Fitria Dina Riana; Silvana Maulidah; Novi Haryati; Arif Yustian Maulana Noor; Anisa Aprilia; Heptari Elita Dewi; Andrean Eka Hardana
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 2 (2023): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i2.13724

Abstract

Abstrak: Tujuan kegiatan pengabdian kepada masyarakat ini antara lain: (1) menambah dan meningkatkan pemahaman masyarakat, yakni Ibu rumah tangga mengenai penanganan limbah domestik dan daur ulang sampah; dan (2) memberikan pelatihan pengolahan limbah rumah tangga menjadi komposter yang bermanfaat bagi sekitar. Kegiatan ini juga berkolaborasi dengan Komunitas Bank Sampah Rumah Unik Kota Batu yang telah memiliki pengalaman peran aktif sebagai pelaku dan penggiat pengolahan sampah yang sehat dan bermanfaat. Kegiatan ini diikuti oleh seluruh anggota dan perangkat desa, sehingga melibatkan unsur dosen, tenaga Pendidikan, mahasiswa dan juga masyarakat dengan jumlah peserta 23 orang.Rangkaian kegiatan yang dilakukan meliputi persiapan usulan, koordinasi, tahap pelatihan dan pelaporan kegiatan. Luaran pengabdian masyarakat yang dimaksud telah sesuai dengan harapan, dimana terdapat peningkatan hamper di seluruh aspek indikator. Bahkan Sebagian besar dari peserta pelatihan bersedia berbagi informasi mengenai penanganan sampah domestik kepada.Abstract: The objectives of this community service activity include: (1) increasing and increasing community understanding, namely housewives regarding handling domestic waste and recycling waste; and (2) providing training on processing household waste into composters that are beneficial to the surroundings. This activity also collaborates with the Unique Rumah Garbage Bank Community in Batu City, which has experience playing an active role as an actor and activist for healthy and useful waste management. This activity was attended by all members and village officials, thus involving elements of lecturers, education staff, students and also the community with a total of 23 participants. The series of activities carried out included proposal preparation, coordination, training stages and activity reporting. The intended output of community service is in accordance with expectations, where there is an increase in almost all aspects of the indicators. In fact, most of the training participants were willing to share information about handling domestic waste with them.
Pengaruh Pemasaran Media Sosial Instagram terhadap Minat Beli dan Keputusan Pembelian dengan Brand Trust sebagai Variabel Moderasi Adinda Putri Kusherawati; Riyanti Isaskar; Heptari Elita Dewi
Jurnal Dinamika Sosial Ekonomi Vol 24, No 1 (2023): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v24i1.9565

Abstract

Instagram merupakan salah satu media sosial yang saat ini banyak digunakan sebagai media pemasaran. Popularitas Instagram menyebabkan banyak pelaku usaha mulai memanfaatkan media sosial dalam kegiatan pemasarannya, salah satunya yaitu UMKM DHC yang bergerak di industri makanan sehat yang berada di Kota Malang. Peningkatan kesadaran masyarakat akan makanan sehat juga menjadi hal yang perlu diperhatikan karena hal tersebut membuat UMKM DHC sebagai salah satu pelaku usaha makanan sehat harus meningkatkan strategi pemasarannya agar produk dari UMKM DHC dapat lebih banyak dijangkau konsumen. Interaksi yang terjadi pada media sosial Instagram UMKM DHC masih rendah, padahal interaksi termasuk salah satu indikator dari pemasaran media sosial yang harus diperhatikan agar dapat meningkatkan kepercayaan konsumen, terlebih lagi media sosial merupakan media yang hanya dapat dilihat visualisasinya saja tanpa dapat merasakan produknya secara langsung. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh social media marketing melalui Instagram terhadap minat beli dan keputusan pembelian UMKM DHC dan menganalisis pengaruh keduanya dengan brand trust sebagai variabel moderasi. Teknik pengambilan sampel menggunakan purposive sampling dan jumlah minimum responden sebanyak 45 konsumen. Pengumpulan data dilakukan dengan angket menggunakan skala Likert lima kategori serta dianalisis menggunakan SEM-PLS software WarpPLS 8.0. Hasil penelitian menunjukan bahwa secara langsung social media marketing berpengaruh positif dan signifikan terhadap minat beli tetapi tidak berpengaruh terhadap keputusan pembelian, brand trust signifikan memoderasi hubungan social media marketing terhadap minat beli tetapi tidak signifikan memoderasi hubungan social media marketing terhadap keputusan pembelian, dan minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian.
Bauran Pemasaran 4P terhadap Loyalitas Pelanggan pada Home Industry Dailee Express (DE) melalui Kepuasan Pelanggan Naomy Tasyalingga Tiffany Kitu; Riyanti Isaskar; Heptari Elita Dewi
Jurnal Dinamika Sosial Ekonomi Vol 24, No 1 (2023): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v24i1.9563

Abstract

Tingkat persaingan yang kompetitif pada industri makanan dan minuman sehat di Kota Malang membuat Dailee Express (DE) mengalami penurunan penjualan pada tahun 2022. Persaingan bisnis yang ketat ini menuntut Dailee untuk memperbaiki strategi pemasarannya dengan memperhatikan penerapan bauran pemasaran 4P guna menciptakan konsumen yang loyal pada perusahaan. Tujuan dari penelitian ini untuk menganalisis pengaruh langsung bauran pemasaran 4P yaitu harga, produk, distribusi, dan promosi terhadap loyalitas pelanggan Dailee dan pengaruh tidak langsungnya melalui kepuasan pelanggan, serta bagaimana pengaruh kepuasan terhadap loyalitas pelanggan. Penentuan responden penelitian dengan teknik purposive sampling dengan jumlah responden sebanyak 56 pelanggan Dailee. Data dianalisis menggunakan metode SEM-PLS dengan software Smart PLS 4.0. Hasil dari penelitian ini yaitu bauran pemasaran 4P yang secara langsung berperan dalam mempengaruhi kepuasan pelanggan Dailee adalah produk dan distribusi. Bauran pemasaran 4P yang secara langsung berperan dalam mempengaruhi loyalitas pelanggan Dailee adalah harga dan promosi. Kepuasan pelanggan mampu memediasi antara variabel produk dengan loyalitas pelanggan. Kepuasan pelanggan secara signifikan memberikan pengaruh pada loyalitas pelanggan Dailee. Dari hasil penelitian, disarankan kedepannya Daukee dapat membuka toko secara fisik.
Co-Authors Adinda Putri Kusherawati Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisa Aprilia Anisa Aprilia Anisa Aprilia Arif Yustian Maulana Noor Djoko Koestiono Djoko Koestiono Dwi Laila Maulida EFFY YUSWITA Fitria Dina Riana Fitria Dina Riana Imaniar Ilmi Pariasa Irsyad Fauzi Naomy Tasyalingga Tiffany Kitu Novi Haryati Novi Haryati Rachman Hartono Riyanti Isaskar Silvana Maulidah Silvana Maulidah Tissa Permata Prasanti Yerho David Hasudungan Harahap