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All Journal Distribusi Jurnal Abdi Insani
Handayani Rinuastuti
Universitas Mataram
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KETERTARIKAN KONSUMEN PADA BRAND AMBASSADOR DAN CITRA MEREK PADA KEPUTUSAN PEMBELIAN Rozalia Rozalia; Handayani Rinuastuti; Rusminah Hs
Distribusi - Journal of Management and Business Vol. 8 No. 2 (2020): Distribusi, September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v8i2.140

Abstract

This study aims to determine the effect of brand ambassadors on brand image and the decision to purchase Nike brand shoes in the city of Mataram. This type of research includes associative research because this study aims to determine the influence or also the relationship between two or more variables. The variables in this study are brand ambassador, brand image, and purchasing decision. The data collection method used is the survey sample method. The population in this study was the people of Mataram, aged >18 years who had bought Nike brand sports shoes at least once, and decided to buy Nike shoes themselves. The sampling technique was purposive sampling, with a sample size of 100. Distribution of questionnaires directly to the location where the study was conducted. The data analysis tool used is Multivariate Regression Analysis using the Partial Least Square (PLS) method and assisted with smartPLS 3.0 data processing tools. The results showed that (1) brand ambassadors had a significant effect on brand image. (2) brand ambassadors have a significant effect on purchasing decisions. (3) brand image has a significant effect on purchasing decisions.
PEMETAAN PERSEPTUAL KONSUMEN KAIN TENUN SASAK MENGGUNAKAN METODE MULTIDIMENSIONAL SCALING Handayani Rinuastuti; Lalu Suparman; Thatok Asmony
Distribusi - Journal of Management and Business Vol. 9 No. 1 (2021): Distribusi, March 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v9i1.159

Abstract

In the Sasak tribe, the existence of woven cloth has a very important position, however, this craft is currently increasingly difficult to survive amid woven products from outside the region that flood outlets both in tourist and trade areas. On the other hand, tourists or consumers who buy woven fabric products often cannot distinguish between Sasak weaving and woven fabrics from other regions, even between the woven fabrics produced from one village to another. As a result, Sasak weaving becomes difficult to compete. Therefore, Sasak weaving needs to be introduced to its quality and uniqueness compared to weaving from other regions, even the peculiarities of weaving from one village to another. Therefore, scientific study and analysis is needed, so as to provide a more precise solution that aims to map consumer perceptions through Multi Dimensional Scaling Analysis (MDS). This study involved 103 respondents who know about the woven fabrics Sukarara, Sade and Pringgasela. The MDS results show that the Sukarara cloth is considered very different from the Pringgasela, while the Sade woven cloth has similarities with the Sukarara and Pringgasela woven fabrics. There are two attributes that characterize the woven fabrics of the Sasak tribe, namely easy maintenance and bright colors, but they have different perceptions on several other attributes.
PENGUATAN USAHA BAGI PENGRAJIN GULA AREN MELALUI DIVERSIFIKASI PRODUK DAN STRATEGI PEMASARAN Abdul Azis Bagis; Handayani Rinuastuti; Mukmin Suryatni; Imanuella Ramaputri; Santi Nururly
Jurnal Abdi Insani Vol 5 No 1 (2018): Jurnal Abdi Insani Universitas Mataram
Publisher : Universitas Mataram

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Abstract

Tanaman Aren sangat banyak manfaatnya, produk yang dihasilkan berupa nira yang dapat diolah menjadi gula aren. Dari tanaman aren selain nira, banyak yang dapat dijadikan nilai ekonomis seperti dari daun aren jika dikeringkan menjadi atap dan lidi, dari buahnya dapat dihasilkan kolang-kaling. Kegiatan pengabdian ini mengangkat dlversifikasi produk nira untuk dibuat gula semut yang memiliki nilai jual lebih tinggi dibandingkan gula aren dalam bentuk padat. Selain itu dalam kegiatan pengabdian ini diberikan pelatihan tentangpengolahan buah kolang kaling rnenjadi krupuk kolang kaling. Metode pelaksanaan kegiatan dilakukan dengan ceramah, diskusi dan praktek pembuatan gula semut, krupuk kolang kaling dan bumbu sehat untuk rnemperkaya rasa krupuk kolang kaling. Kegiatan dilaksanakan selama 7 (tuiuh) bulan. Kegiatan pelaksanaan dilakukan di Desa Medas Tamansari, dapat berjalan Iancar dengan antusias yang tinggi dari ibu-ibu penghasil gula aren. Pelatihan juga memberikan pengetahuan tentang entrepreneur, pentingnya kemasan dan merk, strategi pemasaran, dan memanfaatkan teknologi informasi untuk mendukung pemasaran. Keberlanjutan diharapkan para ibu-ibu penghasil gula aren dapat meneruskan agar usaha yang dijalankan dapat meningkat yang pada akhirnya dapat meningkatkan kesejahteraan mereka
Co-Authors Abdul Azis Bagis Imanuella Ramaputri Lalu Suparman Mukmin Suryatni Rozalia Rozalia Rusminah Hs Santi Nururly Thatok Asmony