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Linguistics Devices’ Appreciation in Semarang’s Online Cuisine Advertisement Text Nanik Setyawati; Riyadi Santosa; Sumarlam Sumarlam; Dwi Purnanto
Ethical Lingua: Journal of Language Teaching and Literature Vol. 7 No. 2 (2020)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.216


Persuasive communication can be found in advertisement language. Creating advertisement that attractive, right on target, and effective in attracting potential customers, is a must to win the competition. An advertisement must be able to present everything that is smart, innovative, and must also be different in a unique sense compared to the others. This article specifically explores the appreciation devices in Semarang’s cuisine advertisement text phasing on the internet. Appreciation is one of the choices from the attitude aspects that part of appraisal system. Data in the form of attitudinal lexis were collected from online advertising texts which promote foods in Semarang. The method of providing data using the observation method. The basic technique used is the tapping technique. Meanwhile, the advance techniques used are the free, active, proficient listening technique and the note – taking technique. The data analysis in this study used a separate method. The basic technique used is the technique for direct elements, while the advance technique uses the lesion technique and the dressing technique. The results of the discussion show that the appreciation used in the Semarang’s cuisine advertisement texts on the internet is positive appreciation.
KONSTRUKSI IDEOLOGIS DALAM WACANA BULETIN AL ISLAM: SEBUAH TINJAUAN ANALISIS WACANA KRITIS (Ideological Construction in Discourse of Al Islam Bulletin: A Critical Discourse Analysis Review) Moh Zalhairi; NFN Sumarlam; Dwi Purnanto
SAWERIGADING Vol 24, No 2 (2018): Sawerigading, Edisi Desember 2018
Publisher : Balai Bahasa Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.049 KB) | DOI: 10.26499/sawer.v24i2.475


The research examines the construction of discourse in the Al-Islam bulletin using the critical discourse analysis approach offered by Teun A. van Dijk. Research ersreveal the macro structure, super structure, and microstructure of the discoursewhich are then reviewed with context and social cognition to reveal the reasons behind the construction of the selected discourse. The data of this research are texts obtained form Al-Islam bulletin 829 and 820 edition using reading method with noting advanced techniques. The results of this study indicate that the construction of discourse in the Al-Islam bullet in puts forward to pics related to economic, social, and political life written using exposition texts chemes. In addition, the discour secon structionat the level of micro structure shows the use of lingual units such as diction, sentence form, and certain coherence in order tobuildthe meaning desired by the author.AbstrakPenelitian ini mengkaji konstruksi wacana dalam buletin Al-Islam menggunakan pendekatan analisis wacana kritis yang ditawarkan Teun A. van Dijk. Peneliti mengungkap struktur makro, superstruktur, dan struktur mikro wacana yang kemudian ditinjau dengan konteks dan kognisi sosial untuk mengungkap alasan di balik konstruksi wacana yang dipilih. Data penelitian ini berupa teks diperoleh dari buletin Al-Islam edisi 829 dan 820 dengan menggunakan metode simak dengan teknik lanjutan catat. Hasil penelitian ini menunjukkan bahwa konstruksi wacana dalam buletin Al-Islam mengedepankan topik-topik yang berkaitan dengan kehidupan ekonomi, sosial, dan politik yang ditulis dengan menggunakan skema teks eksposisi. Konstruksi wacana pada tataran struktur mikro juga menunjukkan penggunaan satuan lingual seperti, diksi, bentuk kalimat, dan koherensi tertentu guna membangun makna yang diinginkan penulis.