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All Journal Jurnal Administrasi Bisnis Jurnal Pengabdian Dharma Wacana
Damayanti Damayanti
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences

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Peningkatan Literasi Keuangan melalui Perencanaan Dana Pendidikan Anak Hani Damayanti Aprilia; Ita Prihantika; Jeni Wulandari; Damayanti Damayanti
Jurnal Pengabdian Dharma Wacana Vol 3, No 1 (2022): Jurnal Pengabdian Dharma Wacana
Publisher : Yayasan Pendidikan dan Kebudayaan Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37295/jpdw.v3i1.272

Abstract

This activity aims to provide knowledge, understanding, and skills to the community through training in planning for children's education funds as an effort to increase financial literacy. The method used is by training and practice. Evaluation of the training, among others, by looking at: (1) Participants' understanding of the material provided based on the results of the participants' pre-test and post-test evaluations; (2) the enthusiasm/response of participants in participating in the activities; (3) the ability of participants in practice; (4) Clarity of the speaker in delivering the material. The long-term target to be achieved in this activity is to make the community through PKK cadres able to manage family finances so that they can plan and prepare children's education funds in the future. Overall, the average score of participants before the socialization activities was carried out was 24.67 and increased to 71.67 after the training activities were carried out. An average increase of 47 points. The highest pre test score is 30 and the lowest score is 10, while for the post test session the highest score is 80 and the lowest score is 50. Based on these results, it can be concluded that this service activity is able to have a positive cognitive impact on knowledge about how to prepare children's education funds. . Meanwhile, in terms of affective awareness, willingness, and ability of participants in implementing family financial management so that they can plan and prepare funds for children's education in the future.
Strategi Peningkatan Ekuitas Merek di Indonesia Kussuyatmono Bagus Wardianto; Damayanti Damayanti; Mediya Destalia; Supriyanto Supriyanto
Jurnal Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i1.26097

Abstract

Penelitian ini bertujuan untuk menguji apakah struktur modal, profitabilitas dan investasi secara signifikan mempengaruhi ekuitas merek. Ekuitas merek dalam penelitian ini diukur dengan menggunakan nilai merek yang dihitung melalui Metode Hirose (2002). Struktur modal diukur dengan menggunakan jumlah utang, profitabilitas diukur dengan menggunakan jumlah laba bersih dan investasi diukur dengan menggunakan jumlah acquisitions of fixed assets. Sampel yang diteliti adalah Perusahaan Sektor Barang Konsumsi yang terdaftar di Bursa Efek Indonesia periode 2012-2017. Hasil pengujian statistik menunjukkan bahwa profitabilitas dan investasi berpengaruh signifikan terhadap ekuitas merek. Sedangkan struktur modal berpengaruh tidak signifikan terhadap ekuitas merek.
Co-Authors Hani Damayanti Aprilia Ita Prihantika Jeni Wulandari Kussuyatmono Bagus Wardianto Mediya Destalia Supriyanto Supriyanto