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All Journal Jurnal Entrepreneur dan Entrepreneurship Jurnal Manajemen Bisnis dan Kewirausahaan Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Abdimas : Jurnal Pengabdian Kepada Masyarakat

Priska Shirty Thelma Mawuntu

Universitas Sariputra Indonesia Tomohon

Author-ID : 3688565

Humanities Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Social Sciences Other

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Articles

PENERAPAN MODEL PERILAKU HIDUP BERSIH DAN SEHAT (PHBS) BERBASIS MASYARAKAT DI ERA NEW NORMAL Selvie Serly Rumagit; Apriles Mandome; Estefina Makausi; Priska Mawuntu
ABDIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15, No 1 (2022): ABDIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : LPPM UNIMA

The Covid-19 pandemic requires people to live a clean and healthy lifestyle in order to not only avoid but also to break the chain of the spreading of this deadly virus. However, it cannot be denied that the lack of knowledge and supporting infrastructure in the society is one of the main factors for the lack of proper implementation of Clean and Healthy Living Behavior (PHBS). This activity aims to increase the knowledge and awareness of the society, especially those in disease-prone areas such as final disposal sites (TPA), on Clean and Healthy Living Behavior. The method used was counseling or seminar in forms of lectures and demonstrations as well as the provision of infrastructure to support PHBS both at work and in public places. This activity gives a positive impact on the target society where it can be seen that there is an increase in knowledge and patterns of Clean and Healthy Living Behavior in the society as well as high society satisfaction on the activities carried out.

Pengukuran Kinerja UMKM Berdasarkan Key Performance Indicators (KPI) Metode Balanced Scorecard Priska Shirty Thelma Mawuntu; Reynaldo Christian Aotama
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 21 No. 1 (2022)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.21.1.2022.72-83

Small and Medium Enterprises (SMEs) play a crucial role in economic growth, creating employment, and poverty alleviation. However, they often face numbers of obstacles that hinder them to grow which raises the need to undertake good managerial practices such as performance measurement. Measuring performance enables firms SMEs to evaluate their performance and to conduct any corrective actions for improvement in the future. This study aims to measure the performance of Culinary SMEs in the city of Tomohon using key performance indicators based on each perspective of the Balanced Scorecard. There are nine indicators used in this study namely net profit margin, efficiency ratio, customer satisfaction, customer profitability, product innovation, manufacture cycle effectiveness, employee satisfaction, employee productivity, and employee training. The results show a good performance of the SMEs in financial and customer perspectives, however, the internal business and growth and learning perspectives indicate a poor performance specifically in product innovation and employee training indicators. Overall, the performance of the Culinary SMEs in Tomohon is not optimal which requires more improvement both from the SMEs themselves but also from the government as authorities.

Micro Business Development Strategy To Optimize Business Locations Culinary Tourism Area Priska Shirty Thelma Mawuntu; Reynaldo Christian Aotama
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 2 (2019)
Publisher : Universitas Ciputra Surabaya

This study aims to identify and analyze the factors that influence the appropriate alternative strategies, and priority strategies for the development of micro businesses in the culinary tourism area. This research uses descriptive qualitative method by collecting data through interviews. Data were analyzed using three stages of strategy formulation: input stage, matching stage, and decision stage. This study found that the factors that influence the development of micro businesses in culinary tourism areas are varied products, low managerial ability of business owners, technological and information development, and changes in lifestyle and people’s interest in culinary products. Second, appropriate alternative strategies are to increase production capacity, maintain affordable product prices, provide adequate supporting facilities, take management training for business owners, conduct simple financial records, increase marketing through digital marketing, collaborate with suppliers of raw materials, and improve product quality and innovation. Third, a priority strategy in developing micro businesses in the culinary tourism area is to improve product quality and innovation.

The Influence of Brand Image And Price Perception On Purchase Decisions Fitriana Umbola; Priska Mawuntu; Michel Potolau
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 2 (2019)
Publisher : Universitas Ciputra Surabaya

The success of a company is inseparable from the ability of the marketing department to help companies to know the extent to which both the brand and price are well known and perceived by the public. This study aims to examine the influence of brand image and price perception on purchase decisions. The sample size is 87 buyer of motorcycle. Data was analysed by using multiple regression. The result shows that there is an influence of brand image and price perception on the purchase decision.

Traditional Business Opportunities Of Selling Cakes With Small Capital In Remboken Traditional Markets Olviane Olke Sumampouw; Priska Mawuntu
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 5 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i5.8840

Traditional markets are the center of attention of many consumers when searching for products they need. The market is also a favorite place for many people to look for goods and food at cheap prices, Because in traditional markets there are lots of traders. Traditional markets are never empty of consumers. So the traditional market is a very strategic location to start a business. Selling wet and dry cakes is one of the businesses that will be appointed because after the writer saw that in the traditional market of Remboken there were those who sold wet and dry cakes but were not serious because sometimes it's available but sometimes it's also not there so many buyers are sometimes disappointed because they always fail to get these sales. This research is limited to Traditional Markets in the village of Talikuran, Remboken District. By considering the research objectives that have been set, then this research tends to use the "the out-side in" or "opportunity recognition" approach, which is an approach that emphasizes the idea of responding to market needs as the key to success. Based on the "in-side out" approach, a prospective entrepreneur must have business competence.

Co-Authors Apriles Mandome Estefina Makausi Fitriana Umbola Michel Potolau Olviane Olke Sumampouw Reynaldo Christian Aotama Selvie Serly Rumagit

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