Jurnal Entrepreneur dan Entrepreneurship
Vol. 8 No. 2 (2019)

The Influence of Brand Image And Price Perception On Purchase Decisions

Fitriana Umbola (Universitas Sariputra Indonesia Tomohon)
Priska Mawuntu (Universitas Sariputra Indonesia Tomohon)
Michel Potolau (Universitas Sariputra Indonesia Tomohon)

Article Info

Publish Date
23 Sep 2019

Abstract

The success of a company is inseparable from the ability of the marketing department to help companies to know the extent to which both the brand and price are well known and perceived by the public. This study aims to examine the influence of brand image and price perception on purchase decisions. The sample size is 87 buyer of motorcycle. Data was analysed by using multiple regression. The result shows that there is an influence of brand image and price perception on the purchase decision.

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Journal Info
Jurnal Entrepreneur dan Entrepreneurship
Website

Abbrev

JEE

Publisher

Universitas Ciputra Surabaya

Subject

Humanities Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Entrepreneur dan Entrepreneurship (JEE ISSN : 2580-9393) is published twice a year in the months of March and September.It publishes manuscripts within the fields of entrepreneur and entrepreneurship.Jurnal Entrepreneur dan Entrepreneurship. Jurnal Entrepreneur dan Entrepreneurship (JEE) is ...