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All Journal Jurnal Entrepreneur dan Entrepreneurship
Fitriana Umbola
Universitas Sariputra Indonesia Tomohon
Humanities Economics, Econometrics & Finance Social Sciences Other

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The Influence of Brand Image And Price Perception On Purchase Decisions Fitriana Umbola; Priska Mawuntu; Michel Potolau
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 2 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.252 KB) | DOI: 10.37715/jee.v8i2.1120

Abstract

The success of a company is inseparable from the ability of the marketing department to help companies to know the extent to which both the brand and price are well known and perceived by the public. This study aims to examine the influence of brand image and price perception on purchase decisions. The sample size is 87 buyer of motorcycle. Data was analysed by using multiple regression. The result shows that there is an influence of brand image and price perception on the purchase decision.
Co-Authors Michel Potolau Priska Shirty Thelma Mawuntu