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All Journal Jurnal Entrepreneur dan Entrepreneurship Jurnal Manajemen Bisnis dan Kewirausahaan Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Abdimas : Jurnal Pengabdian Kepada Masyarakat
Priska Shirty Thelma Mawuntu
Universitas Sariputra Indonesia Tomohon
Humanities Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Jurnal Entrepreneur dan Entrepreneurship

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Micro Business Development Strategy To Optimize Business Locations Culinary Tourism Area Priska Shirty Thelma Mawuntu; Reynaldo Christian Aotama
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 2 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.722 KB) | DOI: 10.37715/jee.v8i2.1119

Abstract

This study aims to identify and analyze the factors that influence the appropriate alternative strategies, and priority strategies for the development of micro businesses in the culinary tourism area. This research uses descriptive qualitative method by collecting data through interviews. Data were analyzed using three stages of strategy formulation: input stage, matching stage, and decision stage. This study found that the factors that influence the development of micro businesses in culinary tourism areas are varied products, low managerial ability of business owners, technological and information development, and changes in lifestyle and people’s interest in culinary products. Second, appropriate alternative strategies are to increase production capacity, maintain affordable product prices, provide adequate supporting facilities, take management training for business owners, conduct simple financial records, increase marketing through digital marketing, collaborate with suppliers of raw materials, and improve product quality and innovation. Third, a priority strategy in developing micro businesses in the culinary tourism area is to improve product quality and innovation.
The Influence of Brand Image And Price Perception On Purchase Decisions Fitriana Umbola; Priska Mawuntu; Michel Potolau
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 2 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.252 KB) | DOI: 10.37715/jee.v8i2.1120

Abstract

The success of a company is inseparable from the ability of the marketing department to help companies to know the extent to which both the brand and price are well known and perceived by the public. This study aims to examine the influence of brand image and price perception on purchase decisions. The sample size is 87 buyer of motorcycle. Data was analysed by using multiple regression. The result shows that there is an influence of brand image and price perception on the purchase decision.
Co-Authors Apriles Mandome Estefina Makausi Fitriana Umbola Michel Potolau Olviane Olke Sumampouw Reynaldo Christian Aotama Selvie Serly Rumagit