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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Abdul Muhaimin Elyusufi
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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AIDA Model as a Marketing Strategy to Influence Consumer Buying Interest in the Digital Age Triyono Adi Tristanto; Ratih Hurriyati; Puspo Dewi Dirgantari; Abdul Muhaimin Elyusufi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3319

Abstract

This study aims to analyze the effect of Attention, Interest, Desire and Action models on consumer buying interest as one of the marketing strategies carried out by companies through advertising on Instagram. The analytical method used is multiple linear regression analysis to test the effect of the independent variables on the dependent variable. Attention, Interest and Desire variables have no effect on buying interest where the significance value of each variable is greater than 0.05. Action variable has a significant effect on buying interest where the significance value is 0.041 or less than 0.05.The results of the questionnaire, the Action variable obtained the largest average value in the eighth question, where consumers will buy skin care products as needed. Thus it can be concluded that the skin care products that are in demand by consumers are closely related to the level of consumer needs. Therefore, product innovation is needed according to market or consumer needs. Social media as a means of marketing activities can certainly be the right choice for companies in promoting their skin care products.can provide problem solving solutions to the achievement of a company's marketing activities in the digital era.
What Can Government Do to Help SMEs’s Product Sales through Halal Certificate? Abdul Muhaimin Elyusufi; Maratun Saadah; Nugraha Nugraha; Maya Sari; Triyono Adi Tristanto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3692

Abstract

Halal is an important concept that facilitates and simplifies the consumption of food and beverage products, particularly for Muslim consumers. For a Muslim consumer, halal foods and drinks mean that the product has met the Shariah law requirements, whereas for a non-Muslim consumer, it represents the symbol of hygiene, quality, and safety when produced strictly under the Holistic Halal Assurance Management System. As a result, today's consumers are extremely concerned and are constantly conscious of what they eat, drink, and use. Muslim and non-Muslim consumers' awareness describes their perception and cognitive reaction to products or foods on the market. According to the study, developing Halal is a communally obligatory (fardhu kifayah) for Small Medium Enterprises (SMEs) and a personally obligatory (fardhu ain) for Muslim consumers. The Indonesian government has already recognized the importance of SMEs by implementing various policies and action plans, as well as introducing Halal-related programs to assist SMEs.
Implementation of Sustainable Finance and Good Corporate Governance: Profitability Perspective of State-Owned Banks Listed Triyono Adi Tristanto; Nugraha Nugraha; Maya Sari; Abdul Muhaimin Elyusufi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3685

Abstract

The research method uses multiple linear regression analysis to test the effect of the independent variable on the dependent variable with purposive sampling technique using several criteria such as the availability of sustainability reports and annual reports on listed state-owned banks that upload sustainability reports and annual reports for at least 5 (five) years of publication and have positive profitability ratios. The results of the study indicate that the variables of Economic Performance and the Audit Committee have an influence onProfitability (ROE) of state-owned banks with a significance value of 0.029 and respectively 0.016 smaller than = 0.05. Temporary VariableSocial Performance, Environmental Performance, K.INSTI and KOM.INDI has no effect on Profitability (ROE) of state-owned banks. Two variables that have an influence on the profitability (ROE) of state-owned banks indicate that the implementation of sustainable finance proxied by economic performance can encourage the company's reputation in building stakeholder trust and the implementation of good corporate governance through the role of the audit committee will help improve corporate control for increase company profitability.
Co-Authors Mar Atun Saadah Maya Sari Nugraha Nugraha Puspo Dewi Dirgantari Ratih Hurriyati Triyono Adi Tristanto