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All Journal CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Jurnal Ad'ministrare
Basnendar Herry Prilosadoso
Institut Seni Indonesia Surakarta
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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BLUE FIRE SEBAGAI SUMBER IDE PERANCANGAN IDENTITAS VISUAL DAN PROMOSI IJEN BATIK DI BONDOWOSO MELALUI DESAIN KOMUNIKASI VISUAL Titin Sriwahyuni; Basnendar Herry Prilosadoso
CITRAWIRA : Journal of Advertising and Visual Communication Vol 1, No 2 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i2.3522

Abstract

Ijen Batik is one of the new batik industries in Tamanan Subdistrict, Bondowoso Regency, which has its own characteristics compared to other batik industries, namely from the main motive inspired by the blue fire Ijen Crater, as one of the best known natural attractions in Bondowoso. The motif coloring uses the spray technique which produces a gradation color which is a distinctive feature for Ijen Batik. In its development, promotion is carried out only from mouth to mouth and there is no visual identity and promotional media used by Ijen Batik, many people inside and outside Bondowoso do not know about this batik industry, so it is necessary to design a visual identity in accordance with the character of the company and promotional media through communication design. visuals in order to produce an effective media to introduce and promote to the wider community. The initial stage of this design is by collecting data through the approach of observation, interviews, analyzing data with qualitative methods, SWOT analysis and promotional design methods, so that Ijen Batik can create a visual identity according to the company's character, namely using blue fire as a design concept that differentiates it from other industries. The identity created is then applied to various promotional media such as stationery, sign systems, packaging, paper bags and merchandise, posters, billboards, banners, and websites that visually look thematic to form a distinctive image. It is hoped that this design can make this industry known to the public with its uniqueness and character and can have a positive impact on the development of Ijen Batik.  
Perancangan Iklan Sosial “Kali Resik, Solo Apik” Menyadarkan Arti Sungai Bersih Bagi Masyarakat Kota Surakarta Charles Sari Charles Yordan; Basnendar Herry Prilosadoso
CITRAWIRA : Journal of Advertising and Visual Communication Vol 2, No 2 (2021)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v2i2.4017

Abstract

Through a social advertisement or campaign, it is expected to be able to make people care more about the surrounding environment. One of them is more concerned about the river where now many rivers are affected by pollution. The concept of social advertising through a comprehensive campaign strategy through various media (Integrated Advertising Campaign). This design also uses a visual communication method approach based on existing facts, namely the problem of river pollution which has quite an impact on the river ecosystem environment. An important keyword as a slogan is "Kali Resik, Solo Apik” is a strategy to approach community participation to further strengthen campaign activities so that the message to be conveyed can be understood by the entire community. This social advertising campaign is not only aimed at the people of the riverbanks or riverbanks, but also all levels of society in the city of Surakarta.
Reka Cipta Iklan Dengan Pendekatan Ambient Media Dalam Konsep Segitiga Insight Pada Desa Wisata Betisrejo Kabupaten Sragen Soky Putu Wiyano Wandowo; Basnendar Herry Prilosadoso
CITRAWIRA : Journal of Advertising and Visual Communication Vol 3, No 1 (2022)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v3i1.4623

Abstract

Reka Cipta Iklan Ambient Media Dengan Konsep Segitiga Insight Sebagai Bagian Dari Strategi Kreatif Untuk Desa Wisata Betisrejo Kabupaten Sragen.Perancangan ini menggunakan konsep segitiga insight yang terdiri dari pengetahuan produk, konsumen, serta mediumnya sebagai dasar merancang promosi iklan tersebut. Problemnya dan urgensi dalam penelitian ini adalah pertanian organik desa wisata ini memberikan dampak kesehatan yang baik dan hiburan alam yang menyenangkan, kepada konsumen yang membutuhkannya. Dengan perancangan ini diharapkan mampu menjangkau target konsumen dengan metode ambient media untuk citra Desa Wisata Betisrejo, untuk menggugah perhatian masyarakat untuk berinteraksi dengan promosi iklan mendapatkan pengalaman yang lebih agar membekas di ingatan target konsumen.
Illocutionary Acts Of The 100 Covid-19 Health Protocol Campaign Posters On Facebook Status Updates (A Netnographic Study) Ratna Susanti; A. Anditha Sari; Basnendar Herry Prilosadoso
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.453 KB) | DOI: 10.26858/ja.v9i2.40769

Abstract

This study aims to identify the types of illocutionary speech acts contained in 100 poster designs containing appeals for the prevention of Covid-19 and the application of health protocols posted on social media Facebook. This study uses a qualitative descriptive method by applying the data collection techniques of Miles, Huberman, and Saldana, namely data condensation, data display, and conclusion. This study uses Searle's theory of illocutionary speech acts to analyze the collected data. The theory includes the types of illocutionary speech acts, namely directive, assertive, expressive, commissive, and declarative. The results of this study indicate that of the 100 poster designs analyzed, there were 64 posters containing directive speech acts, 27 posters containing assertive speech acts, 8 posters containing expressive speech acts, and 1 poster containing commissive speech acts. The large number of posters containing declarative speech acts indicates that the poster is aimed at hearers or audiences to do or carry out something related to the prevention of Covid-19 and the application of strict health protocols. This is in line with the purpose of the poster, which is persuasive, which means it can influence people who see or read it.
Analisis Semiotika Poster Video Gagasan Konstruktif GAMELAND Diky Aldiansyah; Basnendar Herry Prilosadoso; Denis Setiaji
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 1 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i1.5098

Abstract

Menurut Kurniasih dalam Sitompul Poster adalah alat komunikasi visual berupa gambar dan teks yang saling tergabung dalam elemen-elemen visual berupa ilustrasi, tipografi, warna, tata letak, dan konsep penggambarannya. Poster berfungsi sebagai media informasi publik yang bertujuan untuk menyampaikan informasi dari produk yang ditawarkan dan memiliki peran penting didalamnya, seperti poster dari video gagasan konstruktif GAMELAND. Video gagasan konstruktif GAMELAND merupakan sebuah konsep video gagasan berjudul “GAMELAND: Inovasi Ruang Pertunjukan, Pendidikan, dan Industri Berbasis Virtual dalam menciptakan Era Baru Gamelan Dunia” yang dalam pemecahannya dibuat secara konstruktif. Gagasan GAMELAND diikutsertakan dalam perlombaan Pekan Kreativitas Mahasiswa (PKM) dalam skim Video Gagasan Konstruktif (VGK). Poster GAMELAND merupakan jenis poster infografis, terdapat penanda verbal dan nonverbal yang dapat dianalisis berdasarkan teori semiotika Ferdinand de Saussure.
Co-Authors A. Anditha Sari Charles Sari Charles Yordan Denis Setiaji Diky Aldiansyah Ratna Susanti Soky Putu Wiyano Wandowo Titin Sriwahyuni