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All Journal Gulawentah:Jurnal Studi Sosial Acta Diurna: Jurnal Ilmu Komunikasi
Bambang Widodo
Universitas Jenderal Soedirman
Education Languange, Linguistic, Communication & Media Social Sciences

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Revitalisasi dan Konservasi Permainan Anak Tradisional Sebagai Strategi Pengembangan Pariwisata Berbasis Kearifan Lokal Di Kabupaten Banyumas Sulyana Dadan; Bambang Widodo
Gulawentah:Jurnal Studi Sosial Vol 5, No 2 (2020)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/gulawentah.v5i2.6853

Abstract

Kabupaten Banyumas sangat kaya akan potensi wisata, namun potensi tersebut baru dinikmati oleh segelintir orang. Oleh karena itu, tujuan umum penelitian ini adalah untuk meningkatkan kesadaran dan keterlibatan masyarakat dalam pengembangan pariwisata. Tujuan khususnya adalah melakukan inventori terhadap berbagai permainan anak tradisional di Kabupaten Banyumas untuk dijadikan pangkalan data dalam pengembangan kepariwisataan. Metode yang digunakan adalah kualitatif dengan pendekatan fenomenologis. Sasaran penelitiannya adalah seniman, budayawan dan para pamong budaya. Hasil penelitian menemukan bahwa di Kabupaten Banyumas terdapat banyak permainan anak tradisional, baik yang memiliki unsur tembang  dan kesenangan, olah fikir maupun olahraga dan ketangkasan. Ragam permainan anak tradisional tersebut sebagian besar berada di ambang kepunahan karena tergilas oleh terpaan globalisasi berupa menjamurnya mainan dan permainan anak modern. Selain itu, Pemkab Banyumas belum melakukan upaya serius untuk melestarikan permainan anak tradisional. Kesimpulannya, revitalisasi permainan anak tradisional menjadi aset wisata, bisa menjadi salah satu strategi untuk melestarikan permainan anak tradisional sekaligus mengembangkan wisata Banyumas. Revitalisasi dimulai dengan inventori dan dokumentasi ragam permainan anak tradisional, mensosialisasikannya dan  menjadikannya sebagai atraksi wisata.
MANAJEMEN KONTEN INSTAGRAM MILIK PEMERINTAH DALAM PROMOSI POTENSI PARIWISATA DAERAH DI KABUPATEN BANYUMAS PROVINSI JAWA TENGAH Shafira Anindyanari; Wisnu Widjanarko; Bambang Widodo
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 1 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.111 KB) | DOI: 10.20884/1.actadiurna.2021.17.1.3867

Abstract

Tourism is one of the many resources owned by Banyumas Recency, a small town located in Central Java Province, which has potential impact in increasing the independence and welfare of the community. To promote Banyumas tourism, a communication medium that is in tune with the present and can built public motivation and interest in visiting the location is urgently needed. Instagram is a social media that responds as a digital communication platform that has the ability to build a reputation and sustainable reciprocal relationships with audiences/publics. This research aims to identify how to manage the Instagram account content @dinporabudpar_banyumas in supporting the tourism potential promotion system in Banyumas Regency. Using a qualitative approach and content analysis, the data were obtained through the upload documentation in Instagram from 21 September until 31 December 2019. The results showed that the uploaded content was categorized into three types, namely cultural, natural and culinary tourism. Uploaded content combines photo and video aspects with attention to informative-persuasive text narrative. This capability in management will have an impact on the development of regional development and become a form of public relations articulation for the government that takes sides in the implementation of development. Keywords: Social Media, Instagram, Public Relations, Promotion, Tourism
MANAJEMEN KONTEN INSTAGRAM MILIK PEMERINTAH DALAM PROMOSI POTENSI PARIWISATA DAERAH DI KABUPATEN BANYUMAS PROVINSI JAWA TENGAH Shafira Anindyanari; Wisnu Widjanarko; Bambang Widodo
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 1 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.111 KB) | DOI: 10.20884/1.actadiurna.2021.17.1.3867

Abstract

Tourism is one of the many resources owned by Banyumas Recency, a small town located in Central Java Province, which has potential impact in increasing the independence and welfare of the community. To promote Banyumas tourism, a communication medium that is in tune with the present and can built public motivation and interest in visiting the location is urgently needed. Instagram is a social media that responds as a digital communication platform that has the ability to build a reputation and sustainable reciprocal relationships with audiences/publics. This research aims to identify how to manage the Instagram account content @dinporabudpar_banyumas in supporting the tourism potential promotion system in Banyumas Regency. Using a qualitative approach and content analysis, the data were obtained through the upload documentation in Instagram from 21 September until 31 December 2019. The results showed that the uploaded content was categorized into three types, namely cultural, natural and culinary tourism. Uploaded content combines photo and video aspects with attention to informative-persuasive text narrative. This capability in management will have an impact on the development of regional development and become a form of public relations articulation for the government that takes sides in the implementation of development. Keywords: Social Media, Instagram, Public Relations, Promotion, Tourism
Co-Authors Shafira Anindyanari Sulyana Dadan Wisnu Widjanarko