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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Industri Pariwisata
Agus Sudono
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Millennial Worker Retention Strategy; A Literature Study Agus Sudono; Syamsul Hadi Senen; Rofi Rofaida
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3774

Abstract

Millennial workers are known to easily change jobs, tend to be free of expression, and want fast progress in careers and competencies, they dominate with a proportion of 56.1% of the total workforce. This study aims to reveal recommendations for retention strategies for millennial workers from recent studies. The method used is a systematic literature review of journal articles published in reputable international journals from the Emerald and SAGE Journals databases. The search results identified 9 journal articles relevant to the research objectives. The results of the study show that a competitive climate that values achievement, openness to express opinions, open opportunities to pursue careers and competencies, quality mentors, and appreciation for expression creates a culture in relevant corridors are a series of strategies that are seen as able to accommodate millennial workers to develop, last longer, and improve the competitiveness of company.
ADVERTISEMENT EFFECTIVITY ANALYSIS ON FOODGRAM TOWARDS FOOD SELLING VOLUME (SURVEY ON ACCOUNT PROMOTION SERVICE USERS @DUNIAKULINERBDG) Sri Wahyuni; Agus Sudono; Armandha Red
Jurnal Industri Parawisata Vol 5, No 2 (2023): JANUARY
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v5i2.1420

Abstract

The aim of this research is to analyze the dominant factors that affect advertising efficiency and to set up strategies to optimize those factors in order to increase sales volume. The research method used is the quantitative method with correlation studies and SWOT analysis. Researcher disseminate cohesion using simple random sampling techniques to 100 users of the foodgram @duniakulinerbdg account promotion service. The result shows that advertising efficiency on foodgram simultaneously affects sales volume with a ratio of 0.752, which means that it has a strong correlation level. Furthermore, the result of t-test partial proved that empathy and communication as sub variable of independent variabel partially effect sales volume. Thus, those two aspects need to be optimized when promoting their product through foodgram.
Co-Authors Armandha Red Rofaida, Rofi Sri Wahyuni Syamsul Hadi Senen, Syamsul Hadi