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The Impact of Marketing Mix on the Number of Visits to Pediatric Dentists in Banjarmasin during the Covid 19 Pandemic Ika Kusuma Wardani; Erika Norfitriah; Amalda Ayu Utami Hasibuan; Nadia Febrila Putri; Renie Kumala Dewi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2369

Abstract

The high number of dental problems in children hurts children's health. Pediatric dentists were deemed necessary to improve marketing strategies which were expected to attract visits to pediatric dentists. This study aims to analyze the impact of the marketing mix on the number of visits to pediatric dentists in Banjarmasin City during the covid 19 pandemic. This study used a cross-sectional quantitative method. The sampling technique used purposive sampling. Data were taken using a questionnaire that previously has been tested for validity and reliability. Data were analyzed using a multiple linear regression test. Product, promotion, and people partially have no significant impact on the number of visits to the pediatric dentist in Banjarmasin City during the covid 19 pandemics. Marketing mix has a simultaneous impact on the number of visits.
EFFECTIVENESS OF COUNSELING USING LINE AS SOCIAL MEDIA APPLICATION ON THE KNOWLEDGE OF DENTAL AND ORAL HEALTH MAINTENANCE Amalda Ayu Utami Hasibuan; R. Harry Dharmawan Setyawardhana; Ika Kusuma Wardani
Dentino : Jurnal Kedokteran Gigi Vol 8, No 1 (2023)
Publisher : FKG Unlam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/dentino.v8i1.16071

Abstract

ABSTRACTBackground: Oral health is an integral component of public health. The incidence of oral disease is mostly due to neglected oral hygiene factors, especially in adolescents who begin to develop more independence and self-care responsibilities including oral and dental hygiene that are effectively manage by themselves instead of their parents. Therefore, this period requires proper direction for adolescents as a form of prevention in maintaining oral health. However, during the Covid 19 pandemic, direct outreach activities were avoided so that Line as social media application was used to overcome obstacles in delivering counseling materials. Purpose: To analyze the effectiveness of outreach using Line as social media application for students at SMP Negeri 1 Rantau, Tapin Regency.Methods: Using true experimental design with pretest-postest design with control design with simple random sampling technique. The research was conducted at SMP Negeri 1 Rantau Tapin Regency with a sample of 114 respondents.Results: The Wilcoxon test in the poster intervention group obtained a significance value of 0.003 <0.05 and the poster intervention 0.015 <0.05,Referring that there was a difference in knowledge between before and after counseling. While the control group obtained a significance value of 0.619> 0.05, referring that there was no difference in knowledge between before and after counseling was given. Conclusion: counseling using Line as social media application is effective in increasing knowledge of oral health maintenance. Keywords: adolescent, counseling, oral health, social media