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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Community Development
Yesiana Ihda Kusnayain
Universitas Negeri Malang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Nursing Public Health Social Sciences

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How Employer Branding Attract the Generation Z Students to Join on Start-up Unicorn Dediek Tri Kurniawan; Andro Agil Nur Rakhmad; Ooji Futari II; Yesiana Ihda Kusnayain
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 7 No 2 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.396 KB) | DOI: 10.21070/jbmp.v7i2.1531

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups.
Pembuatan Website Wisata Desa Gajahrejo Dalam Meningkatkan Daya Saing Sebagai Desa Wisata Sekaligus Memasarkan Produk Unggulan Desa Dediek Tri Kurniawan; Arum Prasasti; Raisa Fitri; Inanda Shinta Anugrahani; Yesiana Ihda Kusnayain
Journal of Community Development Vol. 1 No. 1 (2020): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1346.338 KB) | DOI: 10.47134/comdev.v1i1.3

Abstract

Indonesia is a country with good economic growth, one of the main contributors of gross domestic product (GDP) is the tourism sector. The country's foreign exchange receipts from the sector continued to grow to US$ 16.11 Billion in 2018. The existence of tourist villages is now a concern of the government in increasing economic equality and reducing the Gini ratio from Indonesia. The potential of tourist villages is huge, about 1,734 potential tourist villages that have the potential to be developed salag the only one is Gajahrejo village located south of malang regency. Gajahrejo village has tremendous economic potential with its wealth and superior products. So, the creation of a website is one of the solutions to the economic improvement of Gajahrejo village. By using waterfall method in the development process that begins with analysis until maintenance is able to provide outstanding website results, by going through 3 stages namely preparation, implementation, and evaluation. With the process and methods used produced a website that serves as a data center and the sale of products from Gajahrejo village as an effort to strengthen the branding of the village.
Co-Authors Andro Agil Nur Rakhmad Anugrahani, Inanda Shinta Arum Prasasti Kurniawan, Dediek Tri Ooji Futari II Raisa Fitri