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All Journal INFERENSI Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Indonesian Journal of Cultural and Community Development Acman: Accounting and Management Journal Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities
Supardi Supardi
Program Studi Magister Manajemen, Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Pendampingan Strategi UMKM di Era Digital Melalui Pencatatan Keuangan, Penghitungan Harga Pokok Produksi dan Manajemen Pemasaran untuk Dapat Naik Kelas: MSME Strategy Assistance in the Digital Era Through Financial Recording, Calculation of Cost of Production and Marketing Management to Get Upgrading Supardi Supardi; Sriyono Sriyono; Sigit Hermawan
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 6 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i6.5510

Abstract

The success story of a PIA entrepreneur in Kejapanan Village, Gempol District, Pasuruan Regency. And became famous until he became one of the Pasuruan Icons. PIA Cake Entrepreneur RB Warurejo Gang Nangka, Kejapanan has been established for 11 years. The price of PIA RB being sold consists of several types of variants as follows: 1) PIA RB cakes with green bean, pineapple and strawberry variants costing Rp. 5000/box of 6 pia cakes. 2) Chocolate, Cheese and other PIA RB cakes for Rp. 7000/box of 6 pia cakes. The PIA RB production system that is implemented is: 1) based on orders or by order. 2) done conventionally. And 3) done with an open layout. The marketing strategies carried out: 1) conversational marketing is a marketing strategy that builds on conversations or conversations. 2) through marketplaces such as shopee, Tokopedia, and others. MSME Assistance Strategies Needed in the Digital Age Through Financial Records, Calculation of Cost of Production, and Improved Marketing Management. The PIA RB Cake Entrepreneur has a workforce of 13 people and is still carried out conventionally and assisted by several workers. The solution offered by this service is to provide MSME strategy training in the Digital Age by providing production management, financial management and marketing management training. The benefits obtained can educate PIA RB entrepreneurs in Warurejo Gang Nangka, Warurejo, Kejapanan, to be able to work according to standards, think creatively and innovatively and be able to apply operational management, financial management and marketing management properly.
The Influence Of Financial Literacy, Self Confidence And The Environment On Entrepreneurial Intentions In Generation Z Uswatun Khasanah; Wisnu Panggah Setiyono; Supardi Supardi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25367

Abstract

This research aims to determine the influence of financial literacy, self-confidence and the environment on entrepreneurial intentions in generation Z in Sidoarjo. Using the Probability Sampling technique, using a simple random sampling method in collecting research samples. The population of this study is generation Z in the Sidoarjo area with birth years 1997 - 2006 with a sample size of 128 people. This analysis method uses Structural Equation Modeling (SEM) which is measured using Partial Least Square (PLS), using the SmartPLS 3.0 data processing software application tool. The results of this research show that financial literacy has no impact on entrepreneurial intentions because the T-count is 1.011 (<1.96) with a significance value of 0.312 (>0.05). This shows that financial literacy has no effect on entrepreneurial intentions. Meanwhile, self-confidence has an impact on entrepreneurial intentions, because the T-calculation result is 5.252 (>1.96) with a significance value of 0.000 (<0.50). This shows that self-confidence has a positive influence on entrepreneurial intentions. And the environment has an impact on entrepreneurial intentions, with a T-count result of 2,031 (>1.96) with a significance value of 0.043 (<0.50). This shows that the environment also has a positive and significant influence on entrepreneurial intentions.
Analisis Live Streaming, Electronic Word Of Mouth (E-WOM) dan Affiliate Marketing Terhadap Keputusan Pembelian Produk Trend Fashion Pada Marketplace Shopee (Studi Kasus Pengguna Shopee) Khairina Vindy Zalfa; Lilik Indayani; Supardi Supardi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4291

Abstract

Teknologi internet kini juga sebagai media berbelanja yang dapat mendorong pertumbuhan bisnis dalam meningkatkan transaksi berbasis digital. Perkembangan industri fashion membawa perubahan pada masyarakat dalam mengekspesikan status sosialnya. Sehingga hal ini menjadikan trend fashion terus mengalami unsur keterbaruan. Marketplace shopee menjadi sarana berbelanja yang sedang populer dan sumber pendapatan bagi banyak orang di Indonesia. Tujuan dari penelitian ini untuk mengetahui pengaruh Live Steaming Electronic Word Of Mouth (E-WOM), dan Affiliate Marketing dalam keputusan pembelian produk trend fashion pada Marketplace Shopee. Penelitian ini menggunakan metode kuantitatif. Teknik sampling penelitian ini yaitu menggunakan teknik nonprobability sampling dipadukan dengan metode purposive sampling yang berjumlah 96 responden. Teknik pengumpulan data dengan menyebar kuesioner menggunakan pengukuran skala Linkert. Teknik analisa data penelitian ini menggunakan aplikasi SmartPLS (Smart Partial Least Square ). Hasil dari penelitian ini menunjukan bahwa live streaming tidak berpengaruh signifikan, sedangkan electronic word of mouth (e-wom) dan affiliate marketing berpengaruh secara signifikan terhadap keputusan pembelian produk trend fashion pada marketplace Shopee.
Co-Authors Detak Prapanca Hadiah Fitriyah Hanifah Novia Sofi Happy Valentina Iffany Nabelliasari Khairina Vindy Zalfa Lilik Indayani M.Hafis Alwi Moch. Fani Andrian Mochamad Rizal Yulianto Mohammad Rizal Yulianto Muhammad Rifqi Achmadi Nurul Khusnul khotimah Risqi Rachmadi Fauzan Saiful Ukamah Setiyono, Wisnu Panggah Sigit Hermawan Sriyono Sriyono Sriyono Sriyono Sumarno Sumarno Uswatun Khasanah Wisnu Panggah Setiyono